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jack_fox

Google Says Links To Images Do Not Help Embedded Page Rank - 0 views

www.seroundtable.com/gle-image-links-seo-24732.html

seo

shared by jack_fox on 21 Apr 19 - No Cached
  • Another example to be clearer, you have an image a domain.com/image.jpg and someone links directly to that image. That image is embedded on domain.com/pageA.html. Google is saying that domain.com/pageA.html won't get a ranking benefit because there is a link to domain.com/image.jpg.
jack_fox

Redirect old image that has backlinks | SEO Q&A | Moz - 0 views

moz.com/...6

seo

shared by jack_fox on 11 Aug 21 - No Cached
  • you may want to create a new page that includes a suitable replacement image if one is available, rather than redirecting to the replacement image file URL (bc this way the reclaimed PageRank will flow through to the rest of your site via your navigation).
jack_fox

Google: Changing Image URLs Will Affect Rankings in Image Search - 0 views

www.searchenginejournal.com/...286163

seo

shared by jack_fox on 11 Aug 21 - No Cached
  • f you just change the URLs that are referenced within your pages then that will result in those images being seen as new images. And with regards to your ranking they will kind of have to work their way up again.
  • setting up redirects, like you mentioned, that’s a fantastic way to do that. Because that way we know the old images are related to the new ones and we can forward any signals we have from the old ones to the new images. So that’s really what you should be aiming for
jack_fox

Make Every feature Binary: A 135B parameter sparse neural network for massively improve... - 0 views

www.microsoft.com/...vely-improved-search-relevance

seo

shared by jack_fox on 11 Aug 21 - No Cached
  • Because MEB understands content better, publishers and webmasters get more traffic to their properties, and they can focus on satisfying their customers instead of spending time finding the right keyword that will help them rank higher.
jack_fox

Microsoft Bing Make Every Feature Binary (MEB) - 0 views

www.seroundtable.com/-feature-binary-meb-31875.html

seo

shared by jack_fox on 11 Aug 21 - No Cached
  • MEB is running in production for 100 percent of Bing searches, in all regions and languages
jack_fox

Simplifying the Page Experience report  |  Google Search Central Blog - 0 views

developers.google.com/...ing-the-page-experience-report

seo

shared by jack_fox on 11 Aug 21 - No Cached
  • Today, we’re launching a new version that simplifies the report by removing the Safe Browsing and Ad Experience widgets from the Page Experience report
  • the page experience ranking update started slowly rolling out on June 15, 2021 and the rollout will be completed by August 31, 2021
jack_fox

10 Advanced SEO Techniques - 0 views

www.semrush.com/...advanced-seo

seo

shared by jack_fox on 29 Jul 21 - No Cached
  • To ensure your content is serving a purpose, you should be actively looking to get rid of (or improve) content that isn't performing.
jack_fox

17 Advanced SEO Techniques for 2021 - 0 views

backlinko.com/advanced-seo

seo

shared by jack_fox on 29 Jul 21 - No Cached
  • These entries are all optimized around a single keyword (usually a long tail). And they’re NOT written like normal blog posts. Instead, each entry is more like a Wikipedia article.
  • a recent SEO experiment discovered that “duplicate images” (like stock photos) can hurt your page’s rankings.
  • Content Features are things like: Calculators Comparison charts Feature breakdowns Pros and cons lists Summaries Quote boxes
  • ...3 more annotations...
  • Google’s own Quality Rater Guidelines state that Supplementary Content is “important”.
  • people are much more likely to edit a brand new post. So the faster you send your email, the more likely you’ll get a link.
  • Google Discover SEO: Content freshness (you get most of your Discover traffic the day a post goes live) Original, high-quality images, charts and graphs Engagement on Twitter (which Google indexes) High level of traffic to a single page Content about popular topics (Discover content suggestions are based largely on that user’s browsing history)
jack_fox

The 80/20 Guide to SEO | VUDU Marketing - 0 views

www.vudumarketing.com/the-80-20-guide-to-seo

seo

shared by jack_fox on 27 Jul 21 - No Cached
  • one, that you need to focus on ranking for queries that are too complex for Google to answer simply on a SERP (or that are transactional in nature), and two, that Google cares most about satisfying the user query so well that they don’t search for the same thing again.This means that a shitty user experience or content that doesn’t properly address the query isn’t going to cut it anymore.
  • The 80/20 of linking is this: you want as many links from high-quality, topically relevant sites and pages as possible, and you want those pointing to the pages on your site that are most rank-worthy.
jack_fox

Overview of Google search operators | Google Search Central - 0 views

developers.google.com/...overview

seo

shared by jack_fox on 27 Jul 21 - No Cached
  • Google determines the relatedness of URLs by comparing multiple factors, such as the entities mentioned on the page and the general category of the page.
jack_fox

How to Build Your Website Architecture for SEO - 0 views

www.semrush.com/...website-structure

seo

shared by jack_fox on 25 Jul 21 - No Cached
  • topical relevance or topical authority, grouping together related content pieces helps to position you to search engines as experts in your field, showcasing that you cover a topic in great depth. 
  • good site structure should: Group topically related content together Highlight your most important pages Keep content simple and organized in a logical hierarchy
  • define your topic clusters, determine your pillar page for each cluster, and then expand to plan the supporting content
  • ...1 more annotation...
  • Siloing URLs helps to keep topical relevance within folders; however, if this cannot be achieved due to technical restrictions, you can use internal linking to showcase the topical connection between pages. 
jack_fox

How to Setup an SEO-Friendly Website Architecture - 0 views

backlinko.com/...architecture

seo

shared by jack_fox on 25 Jul 21 - No Cached
  • Sitelinks are a bonus benefit that you get from a strong site architecture. There’s no structured data markup for sitelinks. They happen automatically when your site is authoritative and interlinked.
jack_fox

Entity-Based Search For Advanced SEO - 0 views

www.schemaapp.com/...-based-search-for-advanced-seo

seo

shared by jack_fox on 23 Jul 21 - No Cached
  • From a technical SEO perspective, one of the most effective ways to create strong connections is through schema markup.
  • By linking the content on your website to resources across the Web, search engines begin to understand and contextualize the information.
  • One effective way to contextualize your content is to link the information on your website to other entities in knowledge graphs with high E-A-T like Wikipedia. Of course, not all entities exist on Wikipedia pages. Other types of entities, like you, your brand or your company, can be linked to knowledge graphs like LinkedIn.
jack_fox

Google will pass permanent signals with a redirect after a year - 0 views

searchengineland.com/a-redirect-after-a-year-350697

seo

shared by jack_fox on 23 Jul 21 - No Cached
  • if you have clients that really want to remove redirects for whatever reason, if the redirect is live for a year or more, it is safe to do so from an SEO perspective specific to Google Search. More importantly, if the redirect is removed over time because of just normal maintenance and it has been a year, you still do not need to worry.
jack_fox

How To Use GSC's Crawl Stats Reporting To Analyze and Troubleshoot Site Moves (Domain N... - 0 views

www.gsqi.com/...l-stats-report-site-migrations

seo

shared by jack_fox on 22 Jul 21 - No Cached
  • By analyzing the source domain name that’s part of the migration, you can view urls that Googlebot is coming across that end up as 404s. And that can help you find gaps in your 301 redirection plan.
  • Although there’s a lag in the data populating (3-4 days), the Crawl Stats reporting can sure help surface problems during domain name changes and url migrations
  • jack_fox on 22 Jul 21
     
    "By analyzing the source domain name that's part of the migration, you can view urls that Googlebot is coming across that end up as 404s. And that can help you find gaps in your 301 redirection plan."
jack_fox

Google Recommends Pyramid Navigation Structures For Larger Sites - 0 views

www.seroundtable.com/vigation-structures-31020.html

seo

shared by jack_fox on 22 Jul 21 - No Cached
  • we sometimes see folks kind of obsessing about limiting the crawl depth, for example, and trying to make it so that Googlebot can crawl to all pages in a very quick time. And to some extent, I think that makes sense," he said. He added, "On the other hand, kind of more the top down approach or pyramid structure helps us a lot more to understand the context of individual pages within the site
  • at the same time, you don't want it to be such that it's like you have to click through a million times to actually get to the actual content. You need to have, I don't know, some reasonable number of clicks, essentially, to get to the content.
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