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Rob Laporte

SEOmoz | Announcing SEOmoz's Index of the Web and the Launch of our Linkscape Tool - 0 views

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    After 12 long months of brainstorming, testing, developing, and analyzing, the wait is finally over. Today, I'm ecstatic to announce some very big developments here at SEOmoz. They include: * An Index of the World Wide Web - 30 billion pages (and growing!), refreshed monthly, built to help SEOs and businesses acquire greater intelligence about the Internet's vast landscape * Linkscape - a tool enabling online access to the link data provided by our web index, including ordered, searchable lists of links for sites & pages, and metrics to help judge their value. * A Fresh Design - that gives SEOmoz a more usable, enjoyable, and consistent browsing experience * New Features for PRO Membership - including more membership options, credits to run advanced Linkscape reports (for all PRO members), and more. Since there's an incredible amount of material, I'll do my best to explain things clearly and concisely, covering each of the big changes. If you're feeling more visual, you can also check out our Linkscape comic, which introduces the web index and tool in a more humorous fashion: Check out the Linkscape Comic SEOmoz's Index of the Web For too long, data that is essential to the practice of search engine optimization has been inaccessible to all but a handful of search engineers. The connections between pages (links) and the relationship between links, URLs, and the web as a whole (link metrics) play a critical role in how search engines analyze the web and judge individual sites and pages. Professional SEOs and site owners of all kinds deserve to know more about how their properties are being referenced in such a system. We believe there are thousands of valuable applications for this data and have already put some effort into retrieving a few fascinating statistics: * Across the web, 58% of all links are to internal pages on the same domain, 42% point to pages off the linking site. * 1.83%
Jennifer Williams

Tag Categories - 24 views

Hey Dale, I added that for you. If anyone else really thinks a new "tag" (category) is needed, post here to the forum. Don't forget to use these tags and make sure that they are spelled the same...

tags

Dale Webb

Google Website Optimizer - 0 views

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    Makes it really easy to do split A/B testing on individual site pages. You can make little adjustments to layouts and see how it affects visitor behavior very easily. We could definitely develop this into a whole separate service we offer people - along the lines of a usability report but more specific and with actual data from the client's site. Very cool.
Rob Laporte

Usability.gov - 0 views

Dale Webb

Stop Password Masking (Jakob Nielsen's Alertbox) - 0 views

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    Usability suffers when users type in passwords and the only feedback they get is a row of bullets. Typically, masking passwords doesn't even increase security, but it does cost you business due to login failures.
Dale Webb

PageRank sculpting - 0 views

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    first-order things to pay attention to are 1) making great content that will attract links in the first place, and 2) choosing a site architecture that makes your site usable/crawlable for humans and search engines alike
Dale Webb

7 Quick Shopping Cart Tips - 0 views

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    Shopping cart usability tips for increasing Conversion %
Rob Laporte

Google Page Experience Update Begins Rolling Out - 0 views

  • Google’s page experience algorithm update is starting to roll out now and will be completed by the end of August 2021.
  • The page experience update considers several signals that go into creating an optimal browsing experience for users.Google assesses each of the signals and gives a website an overall ‘page experience’ score. Site owners can view their score in the new page experience report in Search Console.These are each of the signals and what is required to achieve a “good” page experience score.Core Web Vitals: See our guide to Google’s Core Web Vitals.Mobile usability: A page must have no mobile usability errors.Security issues: Any security issues for a site disqualify all pages on the site from a Good status.HTTPS usage: A page must be served over HTTPS to be eligible for Good page experience status.Ad Experience: A site must not use advertising techniques that are distracting, interrupting, or otherwise not conducive to a good user experience.
Rob Laporte

The Google Killer No One Dares Discuss - Search Engine Watch (SEW) - 0 views

  • The Empire Strikes Back Taking the Google example, Google is already working desperately to capture all of the shared human experience data and to work it into their index in a usable form. That is what their attempts, though less than pretty, at presenting real-time search have been all about. Sharing data between people by creating Buzz for Gmail users was headed in exactly the same direction. And Google Analytics together with personalization have both been collating human behavior data for quite some time. Launching Android as an open source vehicle was about taking facilitating share in that vitally important mobile phone access zone. So, in fact, the "crawler+data organization (index)+algorithm+ search ranking" pattern of search we understand today has to disappear and be replaced with "human behavior logging+data organization (index)+algorithm+ranking" to produce the right result. Google could actually be its own Google Killer as they, for one, are well placed to do this.
Dale Webb

43 Web Design Mistakes You Should Avoid - 0 views

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    There are several lists of web design mistakes around the Internet. Most of them, however, are the "Most common" or "Top 10" mistakes. Every time I crossed one of those lists I would think to myself: "Come on, there must be more than 10 mistakes..."
Rob Laporte

Official Google Webmaster Central Blog: More on 404 - 0 views

  • Have you guys seen any good 404s?Yes, we have! (Confession: no one asked us this question, but few things are as fun to discuss as response codes. :) We've put together a list of some of our favorite 404 pages. If you have more 404-related questions, let us know, and thanks for joining us for 404 week!http://www.metrokitchen.com/nice-404-page"If you're looking for an item that's no longer stocked (as I was), this makes it really easy to find an alternative."-Riona, domestigeekhttp://www.comedycentral.com/another-404"Blame the robot monkeys"-Reid, tells really bad jokeshttp://www.splicemusic.com/and-another"Boost your 'Time on site' metrics with a 404 page like this."-Susan, dabbler in music and Analyticshttp://www.treachery.net/wow-more-404s"It's not reassuring, but it's definitive."-Jonathan, has trained actual spiders to build websites, ants handle the 404shttp://www.apple.com/iPhone4g"Good with respect to usability."http://thcnet.net/lost-in-a-forest"At least there's a mailbox."-JohnMu, adventuroushttp://lookitsme.co.uk/404"It's pretty cute. :)"-Jessica, likes cute thingshttp://www.orangecoat.com/a-404-page.html"Flow charts rule."-Sahala, internet travellerhttp://icanhascheezburger.com/iz-404-page"I can has useful links and even e-mail address for questions! But they could have added 'OH NOES! IZ MISSING PAGE! MAYBE TIPO OR BROKN LINKZ?' so folks'd know what's up."-Adam, lindy hop geek
Rob Laporte

Google opens the AMP fire hose - 0 views

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    "AMP viewer"
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