160+ Digital Marketing Statistics 2018: Trend, Data, and Fun Facts - 0 views
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Only 43% of online stores see significant traffic from their social media pages.
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Audience relevance is number one when it comes to content effectiveness at 58%, but compelling storytelling takes a strong second place at 57%.
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60% of B2B marketers say they have a difficult time coming up with content that will engage their audience
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45% of marketers rate their interactive content as either extremely or very effective. Interactive content includes assessments, calculators, quizzes, or contests.
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Blogs with images receive 94% more views than blogs that are text only. Blogs with videos can increase organic search results by up to 157%.
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People are only spending about 37 seconds on a blog post. They’re skimming through to find the most relevant content.
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29% of top marketers will make a plan on how to reuse their content. This includes posting altering old content to meet new customer needs.
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Your engagement rates will increase by 28% if you invest in professionally written content alongside video product demos or similar information. The top 5% of videos will hold 77% of the viewer’s attention for the duration.
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Updating an old blog with new information can increase the effectiveness of your search results by 74%. Yet only 55% of marketers will use this strategy.
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About one in ten posts are compounding, meaning their traffic increases over time. These compounding posts will generate up to 38% of all blog traffic.
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Emails with no subject lines (from legitimate sources) were so intriguing that they were 8% more likely to be opened than an email with one.