Group items matching

in title, tags, annotations or url

Link building and social media PDF  | Print |  E-mail Wednesday, 29 April 2009 10:10 It’s all about the secondary links silly Time and time again I see folks in the SEO world talking about getting links from social media websites. Many times this advice will include finding ‘followed’ links and even lists of ‘dofollow’ social media sites. This is quite strange and bewildering to me as the holy grail of link building in SM isn’t getting a link from the actual site…. but getting the secondary links that follow viral content. You see, one shouldn’t be using the state of the links on the site as the measure… and such approaches are often even frowned upon by many in the biz as noted in this recent Sphinn thread. Regardless of the emotional reaction, the whole concept is flawed. I could give a rat’s ass if the links on a given site (including social and blogs) are followed because that was never the consideration in the first place. Secondary links are the goal The main thing, from a link building perspective, is not really about direct links but the secondary links one garners from having a viral story on said site. If one gets a hot story on places such as Digg or Twitter, how many links are being generated? This is where the story begins for link builders. Having a viral story make the rounds can often result in a great number of back links that can often be of far more value than those single authority links social spammers seem bent on getting. This is the greater value to be had from SM sites for the adventurous link builder. Now, we can discuss brand development and authority building as an important aspect of content distribution, (and social media) but let’s stick to the potential of them for link building. When we look to target a given social site what do we want to know? Is the site targeted? Meaning does it have active categories relating to our market. What’s the demographic? Is there a viable number or market related peeps? What’s the reach? Is it syndicated heavily, (RSS, Twitter, Blogs, Scrapers..etc..) What links are top stories getting? (is the demo a linking group) You get the idea… we want the best possible opportunity for generating secondary links from the primary exposure. That is the goal at the end of the day (from a link building perspective).   Don’t be short sighted This is actually true of a lot of content distribution/placement channels. You shouldn’t be as concerned about the type of link as the ability to generate links from the situation. What would you rather have? Scenario 1 – a followed link from a marginally popular location such as http://www.under-link.com/ Scenario 2 – a nofollowed link from a popular site (or maybe dropped by a top Twitterer). Scenario 3 – a followed link buried on a popular site (poor exposure) If you said anything but Scenario 2 then please move to the front of the class, because you are failing sadly. Ultimately the actual status of the link is not going to be nearly as important as the ability to get the content in front of as many folks as possible. If you and the content team have done your job, and chosen the right locales, then you should end up with some great secondary links.

Monitoring website performance in analytics platforms to discover insights.

Monitoring performance: AI can process data, alert the user to any anomalies and highlight quick wins to action immediately.

The unifying thread through all of this is the fact that AI can deliver highly relevant insights automatically, at huge scale, and in a manner we can easily share with other departments in our organization. Without the right technology, we could only achieve this with the support of hundreds of analysts and an infinite budget.It is worth noting that the difference between a valuable insight and a simple observation is incredibly significant for any business. A true insight illuminates something new and guides future action based on the moments and metrics that matter