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Dale Webb

Inbound links: Official Google Webmaster Central Blog - 0 views

  • So how can you engage more users and potentially increase merit-based inbound links?Many webmasters have written about their success in growing their audience. We've compiled several ideas and resources that can improve the web for all users.Create unique and compelling content on your site and the web in generalStart a blog: make videos, do original research, and post interesting stuff on a regular basis. If you're passionate about your site's topic, there are lots of great avenues to engage more users.If you're interested in blogging, see our Help Center for specific tips for bloggers.
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    How they factor into ranking. Most importantly - Google appropriately flows PageRank and related signals through 301 redirects!!
Rob Laporte

Myths and Truths About Google GrayBar PR - 0 views

  • 2 opposing opinions on Graybar PR expressed: TBPR (and consequently Graybar PR) is just broken (as well as Google back link operator). OR: Both Toolbar PR and Back link operator are not broken but “de-SEO-usefulised“. Google uses them for disinformation. Graybar PR plays the role of a warning: the message might be that the page has been algorithmically flagged as looking like the kind of page that might be selling links. If this is the message, it would be directed both to the potential link buyer (to fuzz up what the TBPR of the page is) and to the potential link seller (as a note that Google is watching this page). Graybar PR might also mean the page was dropped out of index (or just not indexed yet) or penalized for infringing the guidelines. Graybar PR facts: FACT: gray PR is not the same as PR 0 (zero); FACT: graybar PR can mean the site is new and has not yet been into PR update; FACT: gray PR doesn’t directly mean the site is penalized or is deindexed; FACT: gray PR can be a signal of improper behavior (more checks are needed to make sure your OK / not OK); FACT: Toolbar PR can change and even become gray with no impact on performance; FACT: if gray PR did not effect other aspects of your site web life (rankings, number of indexed pages, etc), that might be a glitch inherent in the bar (wait a bit and see; or try to open the page in other browsers). Another possible signal of a glitch is that TBPR goes gray without waiting for the next PR update.
Rob Laporte

SEM News, The Ultimate Guide To Search Marketing Optimization, & Broad Match Or Not? - 0 views

  • In depth: the ultimate search marketing optimization guide, part 1: the basics In last week's article, I mentioned a post called the AdCenter Optimization Quick Reference Guide on the adCenter Community Site by Shefali Singla. It has some basic tips and tricks (albeit Microsoft specific) for optimizing accounts. I remember having something similar when I worked at a search agency some years ago, so I thought I'd expand upon that listing, make it more platform generic, and hopefully create a good checklist of things to think about when doing your daily optimizing.
  • "As part of Google's recent acquisition of DoubleClick, the Performics affiliate network is now a part of Google. To consolidate our offerings, we will be phasing out the AdWords pay-per-action beta, and the product will be retired on during the last week of August. Pay-per-action campaigns and all related data will be removed from all AdWords accounts the last week of October." So, if you have any CPA business in AdWords right now, it would seem that you should make sure to back up all of your data immediately... A follow-up announcement on the AdWords blog unveils the next step: "The Google Affiliate Network, previously known as DoubleClick Performics Affiliate, has been in operation since 1998. Through the network, advertisers can open their ads to all publishers in the network, or select specific publishers that match their criteria. You can set a CPA for your entire campaign or establish custom payment schedules for specific publishers -- such as a higher CPA for a particularly optimal placement. The Google Affiliate Network is currently a separate product from AdWords and AdSense. As with AdSense, publishers must apply and be accepted into the network." You can check out the home page for the new Google Affiliate Network here. I think this will be a very smart media channel and I've already signed up to learn more and get started.
Jennifer Williams

The Google Promote Button and SEO - 0 views

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    Per user google promote button and relation to SEO
Rob Laporte

They're Back! Google Issues Weather Report For Panda Update - 0 views

  • Panda Weather Report Issued That seemed pretty much like no, there aren’t going to be weather reports. But then early today, Matt Cutts tweeted: Weather report: expect some Panda-related flux in the next few weeks, but will have less impact than previous updates (~2%). Panda doesn’t constantly run. It’s a special algorithm that Google processes content through on a periodic basis. Why Google Panda Is More A Ranking Factor Than Algorithm Update explains much more about this.
Rob Laporte

Enquisite Search Marketing Shares: Google Sends Most Traffic - 0 views

  • Enquisite Search Marketing Shares: Google Sends Most Traffic Dec 19, 2006 at 10:58am ET by Danny Sullivan Enquisite is a search ranking tool that works in part by gathering in your traffic details. That means they take in data from a variety of web sites and so can see general traffic patterns. They’ve just posted search referral data for November and part of December, putting Google far above anyone else in terms of sending search related traffic (about 78 percent). Yahoo follows in the 6-7 percent range, then MSN in the 3-4 percent range. Data is based on 10 million referrals in the period. Number of sites involved isn’t said.
Dale Webb

Google Local Business Center dashboard opens its doors - 0 views

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    Jus ta few days ago Google greatly expanded the Google Local dashboard to include way more data. You can now see Impressions, actions, top search queries and zip codes of visitors. This could be pretty useful for sites who rely on local business.
Jennifer Williams

Google Expands Snippets & Related Searches Word Relationships : SEO Book.com - 0 views

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    Google announced that they are rolling out a new technology to better understand word relationships and extend their snippets on longer search queries. Starting today, we're deploying a new technology that can better understand associations and concepts related to your search, and one of its first applications lets us offer you even more useful related searches (the terms found at the bottom, and sometimes at the top, of the search results page).
Dale Webb

Inside AdWords: Display Ads looking more legit - 0 views

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    Google de-emphasizing "ads by google" tag, this making display ads look more like normal part of the site
Rob Laporte

Analytics Tips for Setting up Google +1 - Search Engine Watch (#SEW) - 0 views

  • New Data Nuggets Web analytics may not necessarily need another metric but +1 button promises to help measure engagement. Official details on what data will stream from Google's +1 button are not available yet, but Jim Prosser from Google confirmed to SEW that "we're bringing data to Analytics, Webmaster Tools, and AdWords frontend soon". Nontheless, there are methods of tracking +1s to your pages. By writing your own Javascript function, you can track +1 clicks as a Google Analytics event using _gaq.push() and use GA's standard reporting functionality.  All-in-all, the +1 button will now become another micro-conversion that may provide insight to how your site is performing and how users are engaging with your content.
Rob Laporte

Official Google Webmaster Central Blog: Make your 404 pages more useful - 0 views

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    This Blog Google Blogs Web Blog News This Blog Google Blogs Web Blog News Make your 404 pages more useful Tuesday, August 19, 2008 at 10:13 AM Your visitors may stumble into a 404 "Not found" page on your website for a variety of reasons: * A mistyped URL, or a copy-and-paste mistake * Broken or truncated links on web pages or in an email message * Moved or deleted content Confronted by a 404 page, they may then attempt to manually correct the URL, click the back button, or even navigate away from your site. As hinted in an earlier post for "404 week at Webmaster Central", there are various ways to help your visitors get out of the dead-end situation. In our quest to make 404 pages more useful, we've just added a section in Webmaster Tools called "Enhance 404 pages". If you've created a custom 404 page this allows you to embed a widget in your 404 page that helps your visitors find what they're looking for by providing suggestions based on the incorrect URL. Example: Jamie receives the link www.example.com/activities/adventurecruise.html in an email message. Because of formatting due to a bad email client, the URL is truncated to www.example.com/activities/adventur. As a result it returns a 404 page. With the 404 widget added, however, she could instead see the following: In addition to attempting to correct the URL, the 404 widget also suggests the following, if available: * a link to the parent subdirectory * a sitemap webpage * site search query suggestions and search box How do you add the widget? Visit the "Enhance 404 pages" section in Webmaster Tools, which allows you to generate a JavaScript snippet. You can then copy and paste this into your custom 404 page's code. As always, don't forget to return a proper 404 code. Can you change the way it looks? Sure. We leave the HTML unstyled initially, but you can edit the CSS block that we've included. For more information, check out our gu
Rob Laporte

Page 3 - Textlinkbrokers.com & text-link-ads.com - SEO Chat - 0 views

  • Jarrod u seem pretty convincing here. I sent a mail to Brigette (ur account manager) last month and asked some few simple questions regarding the services. Not a single answer was convincing enough to buy your services and that's when i decided not to purchase links through u. Here are the excerpts: Quote: 1. What if we decide to discontinue your service in the future? Do we lose all the purchased back links in that case? TLB: If you rent links, they would come down. However, if you purchase products that are permanently placed, we do not take them down. But you don't place text links permanently. Even your permanent package gives only 6 months guarantee. Quote: 2. How we can secure the ownership of our purchased links? What if the webmaster removed the link we have purchased after some time or what if he moved the link to some other location or some other web page or changed the anchor text of the link or added large number of other external links (may be from our competitors) and thus reducing our link weight or what if he made our link no follow or what if he deleted the web page or shut down the website? Can we claim any compensation or refund in that case? TLB: Each of our products has different minimums and guarantees. Our permanent links that are included in the “Booster Package” have a 3 month guarantee. During this time we have a script that ensures your link stays live. If, for some reason, it were to come down we would replace it free of charge. Beyond that, you would have no recourse. However, if you purchase a permanent link package, they have a 6 month guarantee that works the same way. Do you call this a convincing reply? Quote: 3. How you can ensure us that you will not get our website penalized or banned by Google through your back links? What if our website gets penalized or banned by Google because of the link you have purchased for us? What is your policy in that case? TLB: We take every step possible to ensure that does not happen. We do things very differently than most link building companies. We do not use software, feeds or auto generated code of any kind. Each of our links are manually placed on 100% SEO friendly sites. Everyone who is accepted into our inventory goes through an extensive approval process. We deny applications daily for not meeting the large number of criteria our Quality Assurance team looks at. Once they are accepted into inventory, their information is not posted on the web site. They are not allowed to post anything on their site that says they are affiliated with us in any way. They are not asked to and not allowed to backlink to us under any circumstances. We take the protection of our Inventory Partners and our clients very seriously. If a potential client goes to our website to view inventory, they will only see general information such as a description, page rank, site age, number of outbound links, etc. The only way to view the actual url is to sign a non-disclosure agreement. That is only done after speaking with a Customer Service Representative or Account Manager who would create the list for you. So, as you can see, for years we have done everything we can do to protect our inventory partners as well as our clients. Our goals is to make you successful so that we can continue with a long term business relationship. If we do not protect our partners and they get penalized, your links will not pass SEO value. Therefore, we take that very seriously. Your so called forbidden inventory is just one report away from Google web spam team. Once identified, everyone associated with it will bust like a bubble. IMO that's the risk rand was talking about.
  • Himanshu160, I only wish that I could replicate myself, wouldn't that be great. I would be happy to discuss other options with you outside of the forums or get you to one of our senior account reps. I do not handle very many sales and this isn't the place for it. As for our perm links, most of those are placed on sites that we do not control thus it becomes too costly to guarantee them forever. We have found that if they have stayed up for 6 months the churn rate is fairly low after that.. The 3 month guarantee is being offered at a cheaper rate and usually only used in our bundles. Again if it has stayed live for 3 months the churn rate isn't going to be very high after that. There are advantages to being on our controlled inventory but also some disadvantages. With our controlled inventory we can make sure every link we place stays up, those tend to be the links we charge monthly, although we have done some custom perm links on controlled inventory. The disadvantage is that if someone reports one of our controlled sites to Google it can loose value, of course some sites are at more risk than others because they sell a lot of links or they sell homepage links in the sidebar etc.. We do have inventory that is cleaner than others and we can even do exclusive deals so that you are the only one on the site. It all depends on your budget. For most low competition keywords one of our cheap link bundles is all that is needed. Sure some of the links will go down over time, and yes Google may devalue some. However there are always new links being built to replace the few that go down so the results are a nice increase in rankings over time.
Rob Laporte

There is no penalty for buying links! - 0 views

  • There is no penalty for buying links! There, I said it. That’s what I believe is true; there is no such thing as a ‘you have been buying links so you should suffer’ penalty. At least, not if you do it correctly. I’ll make some statements about buying links that probably not everybody will agree on, but this is what I consider to be the truth. If you don’t publish your link buying tactics yourself and if your website’s link profile doesn’t contain >90% paid links, then: Buying links cannot get you penalized;Buying links from obvious link networks only results in backlinks with little to no search engine value;Buying links ninja style will continue to get you killer rankings;Selling links can only disable your ability to pass link juice or PR (but you might want to read this);Google will never be able to detect all paid links Just about every time the topic finally seems to be left alone, someone out there heats up the good old paid link debate again. This time, Rand Fishkin (unintentionally) causes the discussion to emerge once again. By showing the buying and selling link tactics of several websites on SEOmoz’ blog (this info has been removed now), he made it very easy for the Paid Link Police to add some more websites to the list of websites to check out while building the Paid Link Neglecting Algorithm. Several people got all wound up because of this, including (at first) me, because these sites would more than likely receive a penalty (just checked, none of them has been penalized yet). However, it is almost impossible for Google to penalize you for buying links for your website. At least, not if you didn’t scream “Hey, I’m artificially inflating my link popularity!” on your OWN website. David Airey penalized? Jim Boykin analyzed his penalty earlier and the same thing happened here. In some cases, it may seem that certain websites have been penalized for buying links. What in fact happened, is that the link juice tap of some obvious paid links has been closed, what resulted in less link juice, followed by lower rankings. In most other cases, you can buy all the links you want and not get penalized. You could buy the same links for your competition, right? And if Google states that Spammy Backlinks can’t Hurt You, paid backlinks probably can’t hurt you either. This basically is the same thing. The worst thing that can happen is that you buy hundreds of text links that only provide traffic. And, if you managed to buy the right ones, there’s nothing wrong with that.
Rob Laporte

Google Shares Mobile Search Volumes - Search Engine Watch Forums - 0 views

  • 1 Week Ago AccuraCast vbmenu_register("postmenu_141249", true); This is just a forum. Opinions expressed here are not official!   Join Date: Oct 2004 Location: London, UK Posts: 115 Google Shares Mobile Search Volumes After more than 2 years filled with numerous requests for more stats on mobile search volumes and click estimates, Google has finally shared this data via a rather inconspicuous feature on their new Keywords Tool. Google shares mobile search volumes - accuracast.com/search-daily-news/accuracast-7471/google-shares-mobile-search-volumes-for-the-first-time/ This is really BIG for all mobile advertisers! Finally we can put a number and a value to mobile search advertising, and make a stronger business case to prospective clients.
Rob Laporte

Videos for Local Search Marketing - ClickZ - 0 views

  • Also, you can now add your videos to your Local Business Listing on Google Maps. Your videos must be on YouTube before they can appear in your listing.
Rob Laporte

Google and Mastercard Cut a Secret Ad Deal to Track Retail Sales - Bloomberg - 0 views

  • It works like this: a person searches for "red lipstick" on Google, clicks on an ad, surfs the web but doesn’t buy anything. Later, she walks into a store and buys red lipstick with her Mastercard. The advertiser who ran the ad is fed a report from Google, listing the sale along with other transactions in a column that reads "Offline Revenue" -- only if the web surfer is logged into a Google account online and made the purchase within 30 days of clicking the ad. The advertisers are given a bulk report with the percentage of shoppers who clicked or viewed an ad then made a relevant purchase.
jack_fox

Should You Let Google Index Syndicated Content & Press Releases? - 0 views

  • If there’s additional commentary, I say there’s no problem with allowing Google to index it. This is assuming of course that you properly credit the source of the syndicated portion of the content and don’t try to pass it off as your own.
  • I strongly advise against using syndication as the primary content on your site, even if you do provide some insightful commentary.
  • Officially, Google says they don’t use ratios to analyze sites, but in my opinion, it’s all about the ratio of value.
  • ...2 more annotations...
  • In my opinion, it’s best to leave syndicated content and press releases open. Let Google decide what has value and what does not.
  • Google’s official position on properly attributed syndicated content is that they would like to be able to crawl it and decide for themselves if they want to use it.
jack_fox

Why Google Won't Give Specific Meta Description Lengths - 0 views

  • even though the majority of descriptions have been reduced to ~160 characters, there are still many search results with longer descriptions. 
  • Google feels that site owners could better spend their SEO time on things such as improving or adding quality content, rather than changing meta description tags to some arbitrary number that could change at any time and that Google may not use anyway.
  • webmasters have received Google Search Console flags for meta descriptions that are too short, but I have not heard of any for descriptions that are too long.
Rob Laporte

Google confirms it shortened search results snippets after expanding them last December... - 0 views

  • a recent study conducted by Yoast showed most of the snippets Google shows are not from the meta description, but rather they are from the content on your web pages
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    "Sullivan said, "There is no fixed length for snippets. Length varies based on what our systems deem to be most useful. He added, Google will not state a new maximum length for the snippets because the snippets are generated dynamically. RankRanger's tracker tool puts the new average length of the description snippet field on desktop at around 160 characters, down from around 300+ characters…"
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