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How to Fix a High Bounce Rate cause by foreign Visitors Translating a page If you have a lot of foreign visitors to your website they are likely to be using a translation tool, which will cause a high percentage of bounces in Google Analytics, because they are "leaving" your page within 30 seconds, and this can affect your keyword ranking.In order to easily fix it so Google doesn't count this as a bounce, first you need to set up a Google analytics account, if you don't have one, then go to Google translate:Fill in the form to get the code to put on your website but also click on Advanced and also the option to track those who use the translation tool. You will have to enter your Google Analytics ID. Then you just copy that bit of code into all your web pages where you'd like the translation button to appear.This should eliminate all bounces for those who are translating your pages.

The Empire Strikes Back Taking the Google example, Google is already working desperately to capture all of the shared human experience data and to work it into their index in a usable form. That is what their attempts, though less than pretty, at presenting real-time search have been all about. Sharing data between people by creating Buzz for Gmail users was headed in exactly the same direction. And Google Analytics together with personalization have both been collating human behavior data for quite some time. Launching Android as an open source vehicle was about taking facilitating share in that vitally important mobile phone access zone. So, in fact, the "crawler+data organization (index)+algorithm+ search ranking" pattern of search we understand today has to disappear and be replaced with "human behavior logging+data organization (index)+algorithm+ranking" to produce the right result. Google could actually be its own Google Killer as they, for one, are well placed to do this.

If we can stop talking about nofollow and PageRank sculpting for a second, maybe we can openly talk about the bigger story of last week’s SMX Advanced. The one that has to do with Matt Cutts taking the stage during the You&A and openly stating that Google profiles SEOs like common criminals. I was naïve in my youth. I’d read blog posts that accused Google of “having it out” for SEOs and laugh. There’d be rants about how Google was stricter on sites that were clearly touched by an SEO and how SEOs were dumb for “self-identifying” with attributes like nofollow. At the time, I thought these people were insane. Now I know they were right. Google does profile SEOs. They’re identified as “high risk” and so are all of their associated projects.

Why Doesn’t Rand Fishkin say the Words? October 2, 2009 by Roger · 2 CommentsFiled under: SEO General  There’s a very informative video on SEOmoz’s Whiteboard Friday about link volume verses link quality. At about the 5:00 minute mark you can see Rand Fishkin holding himself back trying not to say the B word … “buy links”. He does say barter. Does that mean exchange links for money? I guess it could. The sad truth is that if you are in a very competitive market like travel, car hire, hotels, and you aren’t a top 200 brand, the only way you are going to get on the front page of Google is to BUY LINKS. Cheap hotels Sydney is an example of the sort of search term you would probably need to buy links for. $1000 to $2000 per month for some quality links should do the trick which is still cheap compared to other forms of mass media, and I do see Google as a form of mass media. Yep, buy links. But that’s Blackhat you say and Google doesn’t like it I can hear some people say. It seems it’s OK to buy links if Google gets the cash via their Adwords money machine, but if you get caught selling or buying links, then watch out. Ever wondered why Google uses a very pale yellow background on their Adwords ads? Why not red or blue, or even a muted grey? You know the answer don’t you?  I suspect over 30% of the market don’t even know the difference between Adwords ads and organic links. What number do you believe? And if you believe the white-hat nonsense about not buying links you will still be spending time and/or money on article marketing, press release submissions, forum signatures, link exchanges, and other link-building methods.

Internal Links Listings Sitelinks have been around for years, about five to be exact. Another important SERP feature that has also been around this long are site's internal links in the SERP listings. The occurrence of this isn't always deemed by branded or domain related searches as well as having a first place listing. These horizontally placed links located between the SERP listing description and URL are most often a mirrored replication of the anchor text of the text links you possess on your home page. To perform optimally at getting Google to display these, make sure the text links are placed in the first few paragraphs of copy to help increase your internal page CTR. Also, ensure that the anchor text is identical to the destination pages overall keyword focus. Having placement of internal links in Google SERPs is Google's thumbs up that you have a proper internal linking to keyword strategy.

Hierarchical Category Links One of the most recent SERP listing features you can use gauge Google's perception of your site are the hierarchical breadcrumb links placed in the URL line of SERP listings. These began to appear half a year ago and, like the internal link placement above, also don't require first place ranking, brand, or domain related searches to appear in SERPs. Receiving the hierarchical category links are achieved by utilizing a network of breadcrumb navigation across the internal pages of your site. To create an optimal process of breadcrumb linking, make sure you've applied your keyword strategy alongside the information architecture of your site content. Your URL structure should include keyword rich and content relevant category/folder naming conventions and ensure that site content falls into the appropriate categories. Furthermore, having a breadcrumb navigation in which the category links closely mimic the folder path of the URL helps to indicate to Google how the content of your site flows and that you have taken steps to properly deliver site content to search engines as well as users. Taking into consideration these Google SERP features will allow you to gain insight as to how Google understands the most important elements of your site from an SEO standpoint.

This is the first time Google has confirmed it is moving a large number of sites to this mobile-first indexing process. Google did tell us last October that a limited number of sites had been moved over. But this Google announcement makes it sound like the process of mobile-first indexing on a larger scale has already begun.

By adding structured data markup to your site, you can enable more of your site’s functional and visual elements to appear directly in results and in Knowledge Graph cards.

Contact markup on your official website will not overwrite data provided via Google My Business.

add schema.org Organization markup to your official website that identifies the location of your preferred logo.

Many business owners don’t realize that anyone can suggest a change (or "edit") to your business listing — and that includes your competitors

these aren’t just “suggested” edits — these user-generated changes can actually be made live on your listing without you even being notified. This is just one reason why it’s very important that you log in to your Google My Business dashboard regularly to ensure that no one has made any unwanted changes to your listing.

Google is beginning to index emoji-relevant search results.

After review is complete, we inform you by email if we intend to publish your suggested change.

If the information in your knowledge panel is clearly wrong, click Feedback at the bottom right hand side of the panel. Before submitting to Google, describe what’s wrong and support your suggestion with a publicly accessible webpage URL.

At the top of the knowledge panel, click Suggest an edit. If you don’t see this option, Google doesn’t recognize your Google Account as a verified representative of the business. Follow these steps to get verified.

But in recent months, Google Posts have been losing their prominence.

the importance of a Google My Business (GMB) listing as a ranking signal increased 32 percent year over year. A GMB listing is now the largest local ranking factor for a business. Keeping your GMB listing fresh with content such as Google Posts improves your findability in search.

Google Posts are especially critical if your business depends on high-value purchases, and your goal is to create a valuable, long-term customer relationship.

More importantly, this means that Googlebot will be able to crawl most modern websites and access thousands of features that a modern browser can access including ES6 and newer JavaScript features

But, Googlebot still can’t see everything. Google said, “there are still some limitations, so check our troubleshooter for JavaScript-related issues and the video series on JavaScript SEO.” Google has listed the JavaScript issues that you should be considerate of. You can watch Google’s advice on JavaScript SEO on YouTube.

Why we care. This update means we as SEOs can focus more on creating useful and helpful content for our audiences and less time on working on technical workarounds for Google’s crawler. That doesn’t mean you can forget about how Google crawls and indexes your content, however. You still need to make sure your website is built in a search engine-friendly manner and that Google is crawling and indexing your website. But you likely will have to worry about this process just a little less now that Googlebot will always be running the latest version of Chromium.

Google is ramping up their efforts on data as well, including sourcing more data than ever before from users. Google is gathering more data with things like Google My Business Q&A that will likely be used for voice search if it’s not already. Google Webmaster Trend Analyst Gary Illyes stated at Pubcon Vegas in 2017 that there will be more focus on structured data and more applications for the data this year.

Google has also been saying it will look into speed being a more prominent metric for the mobile-first index. Right now, it’s basically on/off, and you’re only hurt by speed if you’re really too slow — but they may actually weight this heavier or change how they handle the weight based on the speed in the future.

The tools I’m talking about are Distilled ODN, Updatable from Ayima, RankSense and RankScience. They give you full control of the DOM (Document Object Model) before the website is served. It’s like having a prerender where you can change anything you want about your website. These systems have the potential solve a lot of major issues, but I wonder about their longevity, even though they are fairly new, as the previously mentioned Cloudflare Workers could do these changes as well.

We have also recently discovered that Google has begun to index URLs with a # jump-link, after years of not doing so, and is reporting on them separately from the primary URL in Search Console. As you can see below from our data, they aren't getting a lot of clicks, but they are getting impressions. This is likely because of the low average position. 

Start to think of GMB as a social network or newsletter — any assets that are shared on Facebook or Twitter can also be shared on Google Posts, or at least uploaded to the GMB account.

You should also investigate the current Knowledge Graph entries that are related to your industry, and work to become associated with recognized companies or entities in that industry. This could be from links or citations on the entity websites, but it can also include being linked by third-party lists that give industry-specific advice and recommendations, such as being listed among the top competitors in your industry ("Best Plumbers in Denver," "Best Shoe Deals on the Web," or "Top 15 Best Reality TV Shows"). Links from these posts also help but are not required — especially if you can get your company name on enough lists with the other top players. Verify that any links or citations from authoritative third-party sites like Wikipedia, Better Business Bureau, industry directories, and lists are all pointing to live, active, relevant pages on the site, and not going through a 301 redirect. While this is just speculation and not a proven SEO strategy, you might also want to make sure that your domain is correctly classified in Google’s records by checking the industries that it is associated with. You can do so in Google’s MarketFinder tool. Make updates or recommend new categories as necessary. Then, look into the filters and relationships that are given as part of Knowledge Graph entries and make sure you are using the topic and filter words as keywords on your site.

The Structured Snippets feature will indicate information such as the date of upcoming events, features included in a service, product specifications, etc. In the case of a listed event, the feature may show along with a link to bring you to the event's webpage on the site

Using the arrow buttons on the sides of the carousel, you can move from one tweet to the next. The time of the tweet's posting, as well as a direct link to the specific tweet

expect the Carousel (Black) feature to predominantly display images with ancillary text underneath each image against a black background. The carousel is commonly known to appear in relation to movie titles, musical artists, book titles etc. Generally speaking, this form of carousel appears when there are more than four results to display within it.

GMB Listings Convert Very Well Along with a high click through rate, Google My Business listings have a very high conversion rate.  I have seen conversion rates as high as 16.40%, but on average,  somewhere around the 6% range is more common. This shows that Google My Business listings are extremely valuable if you are showing up in the local pack from both a click through but as well as a conversion standpoint.  If you are a company who worries about leads and have a focus on converting site traffic, Google My Business is one of the best avenues for local lead generation.

It is possible for a manufacturer to participate in both Merchant Center and Manufacturer Center. Information provided via Manufacturer Center will not affect the listed retailers or the sale price of products advertised on Google via Merchant Center. If a manufacturer would like to advertise their products for sale, they can do so via Merchant Center.

Product information that is submitted may be displayed on Google.com, the Google Shopping tab, Google Now cards, and Google Express.