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Rob Laporte

Universal Search: The (War) Elephant in the Room - Search Engine Watch (SEW) - 0 views

  • Working as One Agencies need to throw the old model out the window. Rather than addressing only our own discipline, we need to look at the playing field as a whole. Focusing all efforts in harmony is the only way to properly address the challenges of universal search. Today's search strategy requires optimization of all of the client's assets, not just their Web site. This means press releases, images, videos, and even brick-and-mortar locations to take full advantage of all that universal search has to offer. Included in this is the paid search team, not only for the promotional opportunities provided by paid search but also for how they must work in conjunction with feeds management. Take the new Google feature being tested called the Plus Box. Clients can't take advantage of this new feature without having the paid search team and the feeds management team working together. The paid team needs to ensure the bidding strategy meets the needs of the user, and the feeds management team must provide a feed of the appropriately bid upon terms to Google Base in order to populate the Plus Box. One needs the other to function.
Rob Laporte

SEM News, The Ultimate Guide To Search Marketing Optimization, & Broad Match Or Not? - 0 views

  • In depth: the ultimate search marketing optimization guide, part 1: the basics In last week's article, I mentioned a post called the AdCenter Optimization Quick Reference Guide on the adCenter Community Site by Shefali Singla. It has some basic tips and tricks (albeit Microsoft specific) for optimizing accounts. I remember having something similar when I worked at a search agency some years ago, so I thought I'd expand upon that listing, make it more platform generic, and hopefully create a good checklist of things to think about when doing your daily optimizing.
  • "As part of Google's recent acquisition of DoubleClick, the Performics affiliate network is now a part of Google. To consolidate our offerings, we will be phasing out the AdWords pay-per-action beta, and the product will be retired on during the last week of August. Pay-per-action campaigns and all related data will be removed from all AdWords accounts the last week of October." So, if you have any CPA business in AdWords right now, it would seem that you should make sure to back up all of your data immediately... A follow-up announcement on the AdWords blog unveils the next step: "The Google Affiliate Network, previously known as DoubleClick Performics Affiliate, has been in operation since 1998. Through the network, advertisers can open their ads to all publishers in the network, or select specific publishers that match their criteria. You can set a CPA for your entire campaign or establish custom payment schedules for specific publishers -- such as a higher CPA for a particularly optimal placement. The Google Affiliate Network is currently a separate product from AdWords and AdSense. As with AdSense, publishers must apply and be accepted into the network." You can check out the home page for the new Google Affiliate Network here. I think this will be a very smart media channel and I've already signed up to learn more and get started.
Rob Laporte

Evaluating Google's Response To Mapspam Reports - 0 views

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    Conclusions * Local business owners seem to be confused about what actually constitutes spam, but can you blame them? The world of the Local search engines is often confusing even to those of us who study them on a daily basis! * Google's creation of a public forum for reporting anomalies in Maps has helped a lot of businesses recover traffic lost via Maps, and has probably helped Google identify weaknesses in its own algorithm as well. The responsiveness of the Maps team has been relatively admirable, even without providing verbal confirmation in the thread that changes have been made. (Of course, business owners whose situation hasn't been addressed are irate over the lack of response...) * The on-again/off-again bulk upload feature of Google Maps seems to be a particular favorite tool of mapspammers. * Local business owners: claim your listing at Google to avoid being victimized by hijackers and to decrease the likelihood of conflation with someone else's listing. If you don't have a website, direct your Local Business Listing at Google to one of your listings featuring the same information on another portal, such as Yahoo, Citysearch, or Yelp. * The large percentage of reported record conflations also underlines the importance of giving Google a strong signal of your business information (i.e. spiderable HTML address and phone number) on your own website. The more closely Google can associate that particular information with your business, the lower the chance of identifying someone else's business with the same information. In all honesty, I was surprised that the total number of bona-fide instances of spam reported in two months was so low, and I'm not quite sure what to make of it. It's possible that the quality of Local results has improved dramatically since the advent of the 10-pack in January. However, more likely is that the typical local business owner doesn't know where to report possible spam. It'll be interesting to see whether
Rob Laporte

Nielsen Online Releases April 2008 U.S. Search Rankings [SearchEngineWatch] - 0 views

  • May 20, 2008 Nielsen Online Releases April 2008 U.S. Search Rankings Nielsen Online has announced its April 2008 search share data for the U.S. Let's dive right into the numbers: Google - 62% market share, up 35.4% year-over-year Yahoo - 17.5% market share, down 3.4% year-over-year MSN/Live Search - 9.7% market share, up 30% year-over-year AOL - 4.3% market share, down 5.1% year-over-year Ask - 2.1 % market share, up 35.8% year-over-year Google saw an estimated 5.1 billion searches, while Yahoo saw 1.4 billion and MSN saw nearly 800 million.
Jennifer Williams

How to Speak Millennial: Lessons From a B-School Dean - 0 views

    • Jennifer Williams
       
      Though this page pertains to how to work with Millenials (Gen Y), it is pertinent to understanding who the next generation is that we are marketing to and how they gather information.
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    Perhaps nobody has more experience with millennials entering the career phase of their lives than the admissions director of an MBA program. That's why we asked Peter Johnson, who heads up admissions at the University of California at Berkeley's Haas School of Business, to tell us what profession-minded millennials want and how best to communicate with them. You might just be surprised - as Johnson once was - at how podcasts, blogs, and even an extremely patient phone demeanor can help bridge the gap between members of this generation and their future supervisors.
Jennifer Williams

Weblogic Joomla Template Demo - Home - 0 views

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    Thanks for looking at Weblogic. We feel you will find this template to be great for medium to large scale sites you can achieve visually satisfying results with. If you have an upcoming project such as a blog, educational, church, or technical related site, this template may be a good find for you! One of the major functions of this template is its ability to be heavily customized with minimal effort. Weblogic's user-configured template parameters allow you manage a great deal of the common changes designers (and clients) tend to make with template based designs.
Jennifer Williams

Will it Blend? viral videos boost sales | Blog | Econsultancy - 0 views

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    Will it Blend stats
Rob Laporte

Bing - Search Engine Optimization for Bing - Webmaster Blog - Bing Community - 0 views

  • The type of SEO work and tasks webmasters need to perform to be successful in Bing hasn’t changed—all of the legitimate, time-tested, SEO skills and knowledge that webmasters have invested in previously apply fully today with Bing
Dale Webb

U.S. Online Video Market Soars in July to 21.4 Billion Videos Viewed - Search Marketing... - 0 views

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    Online video reached another all-time high in July with a total of 21.4 billion videos viewed during the month. This means there are Super Bowl-sized audiences for online video...
Rob Laporte

Google Chief Economist Says Conversion Rate Doesn't Vary Much by Ad Position - Search M... - 0 views

  • August 20, 2009 Google Chief Economist Says Conversion Rate Doesn't Vary Much by Ad Position Google's Chief Economist Dan Friedman Hal Varian and his team have conducted research on whether ad position affects conversion rate. Their conclusion is that it doesn't much. I have a feeling "much" is subjective among SEMs. Their research showed that for search results pages with 11 sponsored ads, conversion rates "only" varied 5% from first place to last. So, if an ad gets a 1% conversion rate in the first place, the worst it would get is 0.95%. Friedman Varian wanted to emphasize that ad position is affected by ad quality. Therefore, ads with higher ad position are likely better quality and more likely to have higher conversion rates. In other words, don't compare apples to oranges when testing ad position. You would need to test the same ad across various positions.
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