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Using this implementation, it’s important not to noindex or block paginated URLs using robots.txt

If you’ve already implemented rel=prev and rel=next tags, there is no need to remove them. Bing and other search engines still use the tags, and they are used for web accessibility plus W3C compliance.

Pagination method 1: continue using multi-page pagination with self-referencing canonical tags to each page in the series. Keep rel=prev and rel=next if you’re already using it.

One way to combat duplicate meta descriptions is to implement a dynamic and programmatic way to create unique meta descriptions for automated pages. If possible, though, there's no substitute for an original description that you write for each page.

If a page is targeting between one and three heavily searched terms or phrases, write your own meta description that targets those users performing search queries including those terms.If the page is targeting long-tail traffic (three or more keywords), it can sometimes be wiser to let the engines populate a meta description themselves. The reason is simple: When search engines pull together a meta description, they always display the keywords and surrounding phrases that the user has searched for.

One caveat to intentionally omitting meta description tags:  Keep in mind that social sharing sites like Facebook commonly use a page's meta description tag as the description that appears when the page is shared on their sites. Without the meta description tag, social sharing sites may just use the first text they can find.

out of all the A/B tests I’ve run, I’ve never seen my traffic drop. I continually A/B test it and do so with all of my other businesses as well. I can tell you with 100% confidence that I have never seen a dip in rankings due to testing. If you are worried, you can always noindex the variation to prevent duplicate content.

Do not include your website name in all of your title tags as this makes them seem duplicate. Just include your website name in the title tags for your homepage, about page, contact page, and other generic pages.

Google also recommends that you should use 302 (temporary) redirects rather than 301 (permanent) redirects when using URL redirection to conduct split tests.

try using the AB test results (which often come faster) to inform content and title tag changes. For example, if you find out certain messaging makes people fill out your form more, try using that in your title tags in hopes of producing a higher CTR.

If you aren’t creating video content, now is the time to get started. Not convinced? Here’s food for thought: According to Cisco, video is projected to surpass all other content forms in terms of consumption.

Unsplash/Flickr/Pixabay will help you find high-quality, royalty-free images.