Location Data + Reviews: The 1-2 Punch of Local SEO (Updated for 2020) - Moz - 0 views
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If Google cares this much about ratings, review text, responses, and emerging elements like place topics and attributes, any local brand you’re marketing should see these factors as a priority.
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In 2017, when I wrote the original version of this post, contributors to the Local Search Ranking Factors survey placed Google star ratings down at #24 in terms of local rankings influence. In 2020, this metric has jumped up to spot #8 — a leap of 16 spots in just three years.
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local SEOs have noticed patterns over the years like searches with the format of “best X in city” (e.g. best burrito in Dallas) appearing to default to local results made up of businesses that have earned a minimum average of four stars.
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