Group items tagged

Eliminating alternate URLs. Fortunately, there is a known solution

By pairing your target keywords with the [site:] operator, you can search for matching content only on your own site.

when you need to specifically focus on a sub-folder, just add that sub-folder to the [site:] operator.

Find all competing pages (-site:)

If there is no consumer need for individual variant pages and no actual benefit to the end-user, use a single page and apply canonical links to the variants.

Google MUM, or Multitask Unified Model, is the latest algorithmic successor for the search engine giant. Google has called MUM “a new AI milestone inside of Google search.

It basically gathers subcategories for the query and delivers a more holistic picture for the benefit of the end user. MUM is particularly attuned to comparisons for an umbrella of related queries.

One thing that’s interesting about MUM is that it understands things across text and images. In the future, Google expects to be able to incorporate audio and video in the omnichannel mix, too.

200 status codes guarantee that the page goes to the indexing pipeline but does not guarantee the indexing system will index the page.

Sitelinks are a bonus benefit that you get from a strong site architecture. There’s no structured data markup for sitelinks. They happen automatically when your site is authoritative and interlinked.

one, that you need to focus on ranking for queries that are too complex for Google to answer simply on a SERP (or that are transactional in nature), and two, that Google cares most about satisfying the user query so well that they don’t search for the same thing again.This means that a shitty user experience or content that doesn’t properly address the query isn’t going to cut it anymore.

The 80/20 of linking is this: you want as many links from high-quality, topically relevant sites and pages as possible, and you want those pointing to the pages on your site that are most rank-worthy.

Fire up Screaming Frog, fire up DeepCrawl, fire up whatever kind of crawler you want to use, have a look at custom extraction, and see how you can make your business more efficient, find out how you can get some really cool competitive insights

To identify which URL deserves a featured snippet treatment, Google’s featured snippet algorithm uses content structure almost exclusively.

SEO Tips for H2 Headings An H2 tag should always be included in content. Include the primary keyword for the content in the tag. Don’t put too many keywords in the tag (One keyword per a heading is enough). Make sure that users can read the H2 tag easily. Try to use no more than 70 characters in the heading: Keep them concise Make sure the headings catch an eye and grab attention When taken out of context, your H2 headings should give some understanding of the content. You want them to act as clear concise takeaways.

You should also understand that the page title (<title>) is different from the <h1> tag, although they should be similar (and even identical).

Sites that use nofollow for crawl control. For sites with large faceted navigation, nofollow is sometimes an effective tool at preventing Google from wasting crawl budget. It's too early to tell if publishers using nofollow this way will need to change anything before Google starts treating nofollow as a crawling "hint" but it may be important to pay attention to.

Nofollow has always been a very, very poor way to prevent Google from indexing your content, and it continues to be that way.

Based on Google statements, it seems you can still attempt to use nofollow in this way, but after March 1, 2020, they may choose to ignore this. Any SEO using nofollow in this way may need to get creative in order to prevent Google from crawling unwanted sections of their sites.

2. Use “how-to” structured data Google has recently added the opportunity to properly mark up how-to content that lets you appear in rich results on Search and Google Assistant. Using HowTo structured data can distinctly tell Google that your content is related to a how-to and reaches the right users.  The best thing about implementing HowTo structured data is the ability to get users through a gang of steps to finish a task successfully. Moreover, you can also feature text, images, and video. If you want to focus on the how-to on the page, HowTo structured data can help you add value to your content. Here’s how it looks like in the search:  To find out more about adding the markup to web pages that have step-by-step directions on, you can visit the developer docs for Google Search and a “how-to” action with markup for Google Assistant. Notice that you don’t need to create a separate web page to implement this structured data. You can do it without a page.  Once Google marks up your page, you can visit a new enhancement report in the Search Console to track all issues, warnings, and errors related to your how-to pages.

Automate it on your backend (generate the files based on your local database). That way you can ping sitemap files immediately when something changes, and you have an exact last-modification date. Don't crawl your own site, Google already does that.

Wordpress sitemaps generators tend to do this across the board, since they have access to the site's database directly. There are various of those out there, some of them are integrated into more general plugins too

Meanwhile, in China – which is home to the world’s largest internet population – the inverse is taking place as web search engines fall steadily out of favour due to a vastly different internet landscape and differing search habits.

2018 Mid-Year Mobile Research Round-Up studied the differences in search results for queries carried out on mobile versus desktop, and found that a full 76% of keywords already produced a different result on mobile.

When analysing the top 20 ranked search results for any given query, BrightEdge found that 47% differed between mobile and desktop. And 32% of the time, the first page that ranked for a domain on any given query differed between desktop and mobile.

If you feel the link is a bad link then I'd disavow the link. I'd see if you can see the page linking to you via Google cache or via archive.org