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Rob Laporte

SEO Tools Come To iPhone - 0 views

  • Oct 28, 2008 at 9:17am Eastern by Barry Schwartz    SEO Tools Come To iPhone I was waiting for the day someone would bring an SEO tool to the iPhone. Today is that day, Infindigm released a tool named proSEO - iPhone SEO Content Analyzer. You can download the tool on iTunes or on your iPhone. To see the tool on iTunes, use this link. It does cost $14.99 but it seems to have a nice feature set, including: Complete source code listing Listing of META keywords Listing of META description Listing of all META tags in the document Tag counts - this feature counts all the tags in a document to give clues about composition. Contents of the <title> tag. The body of text with tags removed Percentage of body words that are stop words (See Supported Languages Below). Stopwords are not counted by the search engines, so you can determine how effective your marketing copy is by knowing how much of what you’ve written will be ignored. The total word count of the document for words that are not determined to be numbers Phrase counting for phrases of length 1 to 5 words — this helps you determine repetitive phrases in the document The anchor tags in the document — and, specifically if there is an image in the link text. The inner HTML of of the tag. This is the same as the link text. All the image tags in the document The the text of the image “alt” attribute I wonder how popular this app will be. Even for SEOs, do they find themselves needing to analyze sites on the go? If so, would this tool be it?
Jennifer Williams

AppLoop Tracks iPhone Users, Advertises Accordingly - 0 views

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    Mobile local marketing for iphone
Rob Laporte

Record-Breaking Black Friday Paves Way For $1 Billion Cyber-Monday - 0 views

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    Another compelling batch of data released over the weekend concerns the contribution of non-PC devices (smartphones and tablets) to Black Friday sales. IBM reported a marked increase in mobile shopping: Mobile traffic increased to 14.3 percent  . . . compared to 5.6 percent in 2010 Sales on mobile devices surged to 9.8 percent from 3.2 percent year over year Mobile shopping was led by Apple, with the iPhone and iPad ranking one and two for consumers shopping on mobile devices . . . Android came in third at 4.1 percent. Shoppers using the iPad led to more retail purchases more often per visit than other mobile devices with conversion rates reaching 4.6 percent compared to 2.8 percent for overall mobile devices
Rob Laporte

Official Google Webmaster Central Blog: More on 404 - 0 views

  • Have you guys seen any good 404s?Yes, we have! (Confession: no one asked us this question, but few things are as fun to discuss as response codes. :) We've put together a list of some of our favorite 404 pages. If you have more 404-related questions, let us know, and thanks for joining us for 404 week!http://www.metrokitchen.com/nice-404-page"If you're looking for an item that's no longer stocked (as I was), this makes it really easy to find an alternative."-Riona, domestigeekhttp://www.comedycentral.com/another-404"Blame the robot monkeys"-Reid, tells really bad jokeshttp://www.splicemusic.com/and-another"Boost your 'Time on site' metrics with a 404 page like this."-Susan, dabbler in music and Analyticshttp://www.treachery.net/wow-more-404s"It's not reassuring, but it's definitive."-Jonathan, has trained actual spiders to build websites, ants handle the 404shttp://www.apple.com/iPhone4g"Good with respect to usability."http://thcnet.net/lost-in-a-forest"At least there's a mailbox."-JohnMu, adventuroushttp://lookitsme.co.uk/404"It's pretty cute. :)"-Jessica, likes cute thingshttp://www.orangecoat.com/a-404-page.html"Flow charts rule."-Sahala, internet travellerhttp://icanhascheezburger.com/iz-404-page"I can has useful links and even e-mail address for questions! But they could have added 'OH NOES! IZ MISSING PAGE! MAYBE TIPO OR BROKN LINKZ?' so folks'd know what's up."-Adam, lindy hop geek
Rob Laporte

The Dawn of a Totally New Mobile Marketing - ClickZ - 0 views

  • In fact, the Mobile Marketing Association is anticipating a 26 percent jump in mobile marketing spending this year. Remember, this is a year where overall spending on advertising is expected to be either flat or declining. I think the association is dead-on accurate with its projection, thanks to massive evolution in both services and the hardware itself. New Services for Mobile If you ever want to predict the near future for technology, look at what young coders are getting excited about. Years ago, search was the cool thing to get into. Before that, it was Java apps, and before that it was operating systems. Right now, the best programmers want to try mobile applications, particularly for the iPhone, but also for Google's Android operating system.
Rob Laporte

65+ Best Free SEO Chrome Extensions (As Voted-for by SEO Community) - 1 views

  • Link Redirect Trace — Uncovers all URLs in a redirect chain including 301’s, 302’s, etc. Very useful for finding (and regaining) lost “link juice,” amongst other things.Other similar extensions: Redirect Path
  • Scraper — Scrape data from any web page using XPath or jQuery. Integrates with Google Sheets for one-click export to a spreadsheet. Or you can copy to clipboard and paste into Excel.Other similar extensions: Data Scraper — Easy Web Scraping, XPather
  • Tag Assistant (by Google) — Check for the correct installation of Google tags (e.g. Google Analytics, Tag Manager, etc) on any website. Also, record typical user flows on your website to diagnose and fix implementation errors.
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  • Web Developer — Adds a web developer toolbar to Chrome. Use it to check how your website looks on different screen sizes, find images with missing alt text, and more.
  • WhatRuns — Instantly discover what runs any website. It uncovers the CMS, plugins, themes, ad networks, fonts, frameworks, analytics tools, everything.
  • Page Load Time — Measures and displays page load time in the toolbar. Also breaks down this metric by event to give you deeper insights. Simple, but very useful.
  • FATRANK — Tells you where the webpage you’re visiting ranks in Google for any keyword/phrase.
  • SEOStack Keyword Tool — Finds thousands of low-competition, long-tail keywords in seconds. It does this by scraping Google, Youtube, Bing, Yahoo, Amazon, and eBay. All data can be exported to CSV.
  • Window Resizer — Resize your browser window to see how a website looks on screens of different sizes. It has one-click emulation for popular sizes/resolutions (e.g. iPhone, iPad, laptop, desktop, etc).
  • Ghostery — Tells you how websites are tracking you (e.g. Facebook Custom Audiences, Google Analytics, etc) and blocks them. Very useful for regaining privacy. Plus, websites generally load faster when they don’t need to load tracking technologies.
  • Ayima Page Insights — Uncovers technical and on-page issues for any web page. It also connects to Google Search Console for additional insights on your web properties.
  • ObservePoint TagDebugger — Audit and debug issues with website tags (e.g. Google Analytics, Tag Manager, etc) on your websites. Also checks variables and on-click events.Other similar extensions: Event Tracking Tracker
  • The Tech SEO — Quick Click Website Audit — Provides pre-formatted links (for the current URL) to a bunch of popular SEO tools. A very underrated tool that reduces the need for mundane copy/pasting.
  • User-Agent Switcher for Chrome — Mimic user-agents to check that your website displays correctly in different browsers and/or OS’.
  • Portent’s SEO Page Review — Reviews the current page and kicks back a bunch of data including meta tags, canonicals, outbound links, H1-H6 tags, OpenGraph tags, and more.
  • FindLinks — Highlights all clickable links/elements on a web page in bright yellow. Very useful for finding links on websites with weird CSS styling.
  • SERPTrends SEO Extension — Tracks your Google, Bing, and Yahoo searches. Then, if you perform the same search again, it shows ranking movements directly in the SERPs.
  • SimilarTech Prospecting — Discovers a ton of useful information about the website you’re visiting. This includes estimated monthly traffic, company information, social profiles, web technologies, etc.
  • SEO Search Simulator by Nightwatch — Emulates Google searches from any location. Very useful for seeing how rankings vary for a particular query in different parts of the world.
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    "Find Out How Much Traffic a Website Gets: 3 Ways Compared"
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