Google Puts New AdSense Ads Under Maps - 0 views
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Oct 9, 2008 at 4:15pm Eastern by Matt McGee Google Puts New AdSense Ads Under Maps The continued success of Google Maps gives Google another growing revenue stream to tap into, and that’s what they’re doing with the placement of new AdSense ads immediately under maps on Google Maps. The ads don’t show up on all searches, but they do appear on enough searches to suggest this is more than a limited test. Amit Agarwal is seeing these ads in India, for example. Dave Shaw, who first alerted us via email, is seeing it in the UK. The screenshot above shows how the new ad placement looks on a search in Google Maps for [seattle real estate]. Moving out of a major city into a much smaller city suggests that Google needs to improve its targeting on these ads. A search for [west richland real estate] reveals an ad for a company in Richland, PA. (West Richland is a small city in Washington state.) Unlike the regular Local Business Ads that show up to the left of the map, which take you to the map “popup” for that advertiser, clicking on the ads below the map take you straight to the advertiser’s website. There’s more coverage of this on Techmeme.
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Oct 9, 2008 at 4:15pm Eastern by Matt McGee Google Puts New AdSense Ads Under Maps Adsense Ads on Google Maps The continued success of Google Maps gives Google another growing revenue stream to tap into, and that's what they're doing with the placement of new AdSense ads immediately under maps on Google Maps. The ads don't show up on all searches, but they do appear on enough searches to suggest this is more than a limited test. Amit Agarwal is seeing these ads in India, for example. Dave Shaw, who first alerted us via email, is seeing it in the UK. The screenshot above shows how the new ad placement looks on a search in Google Maps for [seattle real estate]. Moving out of a major city into a much smaller city suggests that Google needs to improve its targeting on these ads. A search for [west richland real estate] reveals an ad for a company in Richland, PA. (West Richland is a small city in Washington state.) Adsense Ads on Google Maps Unlike the regular Local Business Ads that show up to the left of the map, which take you to the map "popup" for that advertiser, clicking on the ads below the map take you straight to the advertiser's website. There's more coverage of this on Techmeme.
RankBrain Judgment Day: 4 SEO Strategies You'll Need to Survive | WordStream - 0 views
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The future of SEO isn't about beating another page based on content length, social metrics, keyword usage, or your number of backlinks. Better organic search visibility will come from beating your competitors with a higher than expected click-through rate.
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In “Google Organic Click-Through Rates” on Moz, Philip Petrescu shared the following CTR data:
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The Larry RankBrain Risk Detection Algorithm. Just download all of your query data from Webmaster Tools and plot CTR vs. Average Position for the queries you rank for organically, like this:
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Seven Mobile SEO Myths Exposed - 0 views
30% of Ecommerce Site Traffic Came from Mobile in 2013 [Study] - Search Engine Watch (#... - 0 views
Social Media - Facebook opens up its mobile ad Audience Network to all marketers - Inte... - 0 views
8 Interesting Facts About Mobile SEO (Infographic) - 0 views
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