The top 6 digital marketing trends for 2013 - iMediaConnection.com - 1 views
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For the same reason, 2013 will see a significant rise in the number of collaborations between agency and marketing technologies.
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Cross-channel campaigns will include offline events such as direct mail, tradeshows, city tours, and networking events. Companies need to tie offline events to online engagement to measure the impact of these cross-channel campaigns.
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Customers no longer have simply offline or simply online experiences; they have integrated brand experiences.
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Content marketing is becoming the core of every marketing initiative for B2B marketing as well as B2C. As the year progresses, we will see software and services solutions for content creation and syndication emerge and grow as companies try to leverage content for demand generation.
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ontext improves your brand's awareness, and engagement will ultimately lead to more customers. This will require marketers
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These factors contribute to the increase in digital marketing agencies -- from owner-operated agencies and consultants all the way to creative agencies offering the full span of sophisticated online services. The digital marketing agency is only going to grow.