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Sheila Bonsu

Real Estate Launches Technology Offering that Mirrors Its Culture of Collaboration - 2 views

rismedia.com/...s-its-culture-of-collaboration

collaboration Online net508 Internet organisation Business communication

shared by Sheila Bonsu on 15 Apr 11 - No Cached
  • Sheila Bonsu on 15 Apr 11
     
    In today's competitive business environment the difficulties linked to keeping up with new and innovative technologies are momentous. 'ERA Real Estate Launches Technology offering that Mirrors Its Culture of Collaboration' article proves just that by demonstrating how a real estate company is using online technology to communicate and collaborate. The article introduces us to the launch of a new intranet solution by ERA Real Estate. The intranet as stated by the article provides significant corporate social networking functionality that links agents, brokers and companies across America and around the globe to collaborate and share knowledge of the 30,000 members they have so far. One of the features on the intranet is the ability to connect with colleagues within the same environment or different locations. The organisation must have other mobile collaborating tools such as smart phones to track or update listings, managing leads and other tasks commonly associated with Real Estate organisations. The new online intranet provides this functionality as well. This article is among a number of great examples of industries communicating and collaborating online as the means to share knowledge. The new organisation social media website by ERA Real Estate will no doubt open the gate to more innovation and the sharing of knowledge. Reference: ERA Real Estate Launches Technology Offering that Mirrors Its Culture of Collaboration. (2011). 1. Retrieved from RISMedia website: http://rismedia.com/2011-04-13/era-real-estate-launches-technology-offering-that-mirrors-its-culture-of-collaboration/
Matthew Hewett

Reference 2: Opening minds: Cultural change with the introduction of open-source collab... - 2 views

ieeexplore.ieee.org.dbgw.lis.curtin.edu.au/...stamp.jsp

collaboration software development open-source

shared by Matthew Hewett on 11 Apr 11 - No Cached
  • Matthew Hewett on 11 Apr 11
     
    Subject: How online collaboration has affected the software development industry Reference 2 Opening minds: Cultural change with the introduction of open-source collaboration methods ABSTRACT As open-source software becomes accepted worldwide, open-source collaboration and development methods are also gaining greater momentum. Collaboration based on the open-source paradigm is increasingly being used to improve multisite development and teamwork inside companies. Drawing on experience in projects for improving multisite collaboration, this paper explains how we evaluate communication and collaboration problems, assess obstacles to change, and facilitate the change by introducing employees to the benefits of the collaborative model over traditional development projects in a workshop setting. This method has proven to be a valuable ''mind-opener'' and helps identify specific obstacles that need to be addressed as part of the introduction of open-source development and collaboration methods. The paper concludes with lessons learned for facilitating the introduction of these methods in an organization. (Neus, 2005) Full document available from http://ieeexplore.ieee.org.dbgw.lis.curtin.edu.au/stamp/stamp.jsp?tp=&arnumber=5386734 Bibliography Neus, A. (2005). Opening minds: cultural change with the introduction of open-source collaboration methods. IBM systems journal, 44(2), 215. Retrieved from http://ieeexplore.ieee.org.dbgw.lis.curtin.edu.au/stamp/stamp.jsp?tp=&arnumber=5386734
  • Matthew Hewett on 11 Apr 11
     
    Review of article - Opening minds: cultural change with the introduction of open-source collaboration methods This article reviews a different part of collaboration in the software development environment than the other articles. It looks at how software development collaboration works in the open source environment or at least that part of open source environment where developers do not all use the same development tools to develop a project. It is a detailed and well researched article that has been peer reviewed and that looks at the theories behind open source development and why it is different from traditional collaborative software development. One of the main differences between this article and my others it than it focuses more on the cultural and social aspects of collaboration in developing software and tends to see collaboration as much looser and less controlled than in traditional software development. The article does not focus on particular tools for collaboration when writing application code but sees the collaboration as more of many individuals working independently and mainly collaborating on documenting what is going on using software such as a a wiki as a content management system. This is much less controlled than traditional collaborative software development and quality control in this case is done by maintaining a detailed version history using the wiki. Neus, A. (2005). Opening minds: cultural change with the introduction of open-source collaboration methods. IBM systems journal, 44(2), 215. Retrieved from http://ieeexplore.ieee.org.dbgw.lis.curtin.edu.au/stamp/stamp.jsp?tp=&arnumber=5386734
  • anonymous on 15 Apr 11
     
    This article is important in the discussion of collaboration tools like wikis as it explores, the importance of having a collaborative culture within the organisation to ensure that communication and collaboration occur. This article relates to the other articles about wikis as the main purpose of the wiki is for communication and content sharing, easily and efficiently. If the organisation does not support open source collaboration then the wiki will not succeed in its purpose. This article by Neus & Scherf (2005, p. 216) explores the idea that the main limitations in the implementation of open source software is the people of the organisation and not the software. It is therefore imperative, that if open source software is implemented, then the organisation ensures that the people of the organisation are encouraged to communication and collaborate with the new software. This article is interesting as it highlights that simply implementing new collaborative software into an organisation does not simply mean that will be used at all. Organisations tend to forget that people have been performing tasks in a traditional manner so an organisation that originally used top down management cannot assume that the people of the organisation will not be suspicious of the new flat hierarchy in collaborative tools like wikis. This article illustrates this type of suspicion with the change in management styles by stating "it is not sufficient for management to stand up and proclaim that open collaboration is a good thing" (Neus & Scherf, 2005, p. 220) and people always want to know "what's in it for me" (Neus & Scherf, 2005, p. 220), illustrating that when implementing open source collaboration software like a wiki, organisations need to ensure that the culture is one that supports and encourages collaboration and communication. References Neus, A. (2005). Opening minds: cultural change with the introduction of open-source collaboration methods. IBM s
Matthew Hewett

Reference 1: Online Collaboration and Agile Software Development - 2 views

drdobbs.com/...196900197

collaboration software development

shared by Matthew Hewett on 11 Apr 11 - No Cached
  • Matthew Hewett on 11 Apr 11
     
    Subject: How online collaboration has affected the software development industry Reference 1: Online Collaboration and Agile Software Development By Doug Poirier, January 11, 2007 ABSTRACT Agile software development requires input from all team members, and such collaboration is most effective when everyone participates. (Poirier, 2007) Full document available from http://drdobbs.com/architecture-and-design/196900197 ThinkTank software is available from http://www.groupsystems.com/ Bibliography Poirier, D. (2007). Online Collaboration and Agile Software Development. Dr.Dobbs Retrieved from http://drdobbs.com/architecture-and-design/196900197
  • Matthew Hewett on 11 Apr 11
     
    Review of article - Online Collaboration and Agile Software Development This article is in an online magazine http://drdobbs.com and is aimed at software developers. The article is not peer reviewed but is by a software developer writing for other software developers in a well-respected magazine. It does not initially focus on using collaborative software development tools but looks at the issues and problems that affect remote groups attempting to collaborate on developing software without the assistance of collaborative software. It is written in an easy going manner and the author talks about issues that he has personally experienced. It then starts to focus on the issue of collaborative software and on the online collaboration tool called ThinkTank that is available from GroupSystems (http://www.groupsystems.com) and reviews details the use of the software in a trial setup. At this point a number of features of the software are outlined and screen dumps showing some of the features of the software are also included. A review of the article and a latter review of the GroupSystems website did make it clear that the ThinkTank software is more of a collaborative meeting software rather than software that developers use to collaborate when doing actual programing, but it is still a useful piece of software for developers to use when communicating between multiple sites. Poirier, D. (2007). Online Collaboration and Agile Software Development. Dr.Dobbs Retrieved April 8, 2011, from http://drdobbs.com/architecture-and-design/196900197
Kaye England

Factiva - 2 views

global.factiva.com.dbgw.lis.curtin.edu.au/...default.aspx

online learning collaboration forum chat project

shared by Kaye England on 10 Apr 11 - No Cached
  • Novel way for using technology. By PETER LELONG, VINCE SUMMERS. 500 words31 July 2002Hobart MercuryMRCURY26English(c) 2002 Davies Brothers Limited STUDENTS in years 5 to 8 are helping to write a great online novel called Billy Bathtub. As confidence grows in the use of online learning technologies, we are seeing the range of activities made available for students continue to develop. The adventures of Billy Bathtub, supported by the Department of Education, is a topical case in point. Author Damian Morgan is currently engaged in writing a novel, online, in collaboration with Tasmanian students during second term. A teacher and writer for many years, Damian has been working with students from around the state in recent weeks. On the completion of the novel in August, Erica Wagner, a publisher with Allen & Unwin, will be editing the novel for publication. The contributions of the students who participated in developing the story will be acknowledged. The partnership of writer and editor in an online collaborative project with schools around Tasmania is certainly a new and innovative way of engaging students from years 5 to 8 in the writing process. With the completion of four drafts of chapter one completed, the author posted a number of questions on the forum to engage students to take an active part in writing the story with him. "I know this is the story of Will Reynes, but do I call him Will or do I call him I?" Morgan asks. One of the many responses which he received: "I think if the story is going to be written in the present tense it should be written in the third person, but if it is in the past tense, the first person. I personally find stories easier to read if they are written like that." The story revolves around the adventures of Will Reynes, who we first meet in chapter one as he tries to rescue his window-cleaning mother from a high-rise building, where she has become entangled in her safety harness. In chapter two, Will, is with his father in a frantic rush to the airport, to meet an important scientist who comes complete with a large ceramic elephant. Students involve themselves in the writing of the novel by submitting ideas through the Discover Education online forum. The author responds to the suggestions from the students. This interaction between author and reader in the development of a novel demonstrates a very good use of the technology. Schools can also engage in online chat sessions with the author by booking time with him over the web. Alternatively they can invite him to visit their classroom. The Discover web site provides a link to download the software, Microsoft Comic Chat, for the online chat segment of the project. Once configured this program provides a secure online environment for students to communicate with the author. The story will continue to unfold with contributions from students until the end of August. To take part visit the Discover web site at http://www.discover.tased.edu.au/ billybathtub/. Document mrcury0020020730dy7v000nc
  • Kaye England on 10 Apr 11
     
    Even though this article from The Mercury (Hobart) is nearly 9 years old, I believe that it is very interesting, and the first time that I have been aware of an online collaboration to write a children's novel. It also shows that online collaboration need not be complicated. Sometimes we overlook the simple in order to engage in the latest popular online trend or something that is seen to be technologically complex. This article shows how sometimes a simple online collaboration tool works best. The collaboration involved students from grades 5 to 8 and was coordinated by author Damian Morgan. Damian received a grant from the Tasmanian government to undertake the collaboration project. Collaboration for the project was undertaken in an online forum and through online chat sessions. Over a period of time students contributed and collaborated with Damian in order to write the novel. Collaboration can take many forms and often we don't realize that we are engaged in it, I suspect that the children in this project were having fun, learning and collaborating all at the same time and had little notion of it! It is interesting that access to the forum is still available and in fact it details the collaborative conversations between students and Damian. The forum is still available at the following URL: http://forum.education.tas.gov.au/webforum/student/cgi-bin/ultimatebb.cgi?ubb=forum;f=97 Final and draft versions of the novel are available at the following URL: http://odi.statelibrary.tas.gov.au/Resources/Framer.asp?URL=%2F2002%2F2%2F010%2Fdefault.htm&ID=00215534 References: Lelong, P. (2002, July 31). Novel way for using technology. The Mercury (Hobart), p. 26. Retrieved from http://global.factiva.com
  • ...2 more comments...
  • anonymous on 12 Apr 11
     
    This resource directly links to my topic of crowdsourcing as it discusses a crowdsourcing project which involved young students having the ability to write a novel in a collaborative manner. Students were part of the process of writing 'The adventures of Billy Bathtub'. The article highlights some of the key benefits of crowd sourcing: non-professionals can make important contributions. Anyone can contribute, in this case, despite their age, their input was deemed valuable. It is important to consider that this project occurred in 2002; the nature of the online context was vastly different to today, and we can see this with the design/appearance of the project's online forum. In http://www.wired.com/techbiz/media/news/2007/07/creative_crowdwriting Gorski (2007) explored two popular examples of collaborative novel writing using crowdsourcing. 'A million Penguins' and 'These Wicked Games' also allowed a group of people to write the novel. However unlike 'The Adventures of BillyBathtub' they did not rely on a forum, but rather wiki technology and were also very open and allowed anyone to make edits. Due to this chaotic structure, i believe 'The Adventures of Billy BathTub' was more successful because it was more controlled and restricted. 'A million Penguins' and 'These Wicked Games' faced many issues including vandalism. Many contributors were also contributing content to chapters without bothering to read what was happening in the narrative. However as stated by Jeremy Ettinghausen (publisher of 'A million Penguins') the project was mainly a experiment to see what would happen if anyone could edit and write a novel (A Million Penguins - The More the Merrier, 2007). This article suggests that collaborative narrative writing can be successful if organizers implement some degree of crowd control and impose certain restrictions to avoid chaos, spam, and vandalism.
  • anonymous on 12 Apr 11
     
    References: A Million Penguins - The More the Merrier.(2007, February 1). Retrieved from http://thepenguinblog.typepad.com/the_penguin_blog/2007/02/a_million_pengu.html Gorski, K. (September 7, 2007). Creative crowdwriting: the open book. Wired Online. Retrieved from http://www.wired.com/techbiz/media/news/2007/07/creative_crowdwriting
  • Jiawen Lin on 12 Apr 11
     
    Hi Kaye, thank you for your interesting article and comments. Following is mine: This article is a good example of how people use internet to communicate and collaborate, which is similar to one of my readings: The American Pain Foundation (APF) and The HealthCentral Network Collaborate to Develop Enhanced Internet Resources for People with Pain. Both articles explain how people are connected by Internet to share ideas, gain information, and interact with each other through a website. Both websites mentioned in these two articles are open for general users, such as year 5-8 students and patients with pain, who may not have professional skills on Internet, so these websites are designed to be simple and user-friendly. Such websites let users easily focus on gaining information and collaboration without technical issues. As Kaye (2011) claims, "a simple online collaboration tool works best". In addition, this article shows the trend of using Internet to improve learning efficiency and allows communication and collaboration after school. As students' contribution will be available to view once they enter it to the website, Internet not only makes collaboration across time and geographical boundaries by global networking but also encourages students to contribute to their projects with more flexibility. Furthermore, as students normally access to Internet at home, this makes learning in a more relax and intimate environment. As Pelton (1996) mentions, online learning allows students to move from a passive learning to an active learning mode. In short, online collaboration helps student to achieve learning goals more efficiently with powerful and user-friendly features. Reference: England, K. (2011). Comment on Novel way for using technology. Retrieved from http://groups.diigo.com/group/curtin_net308 Pelton, J. N. (1996). Cyberlearning vs. the university: An irresisti
  • Kaye England on 17 Apr 11
     
    Thanks Jiawin and Cathy for your comments. It was a very interesting project wasn't it and I agree with you Cathy that one of the reasons that it was successful was probably due to the way it was controlled and organised - not like some of the examples in your readings (which were very interesting by the way). Jiawin - I read your articles too with much interest and would agree that the Internet is a powerful tool as it allows the sharing of ideas and information. Sometimes I think that people are afraid of engaging in some of these new online collaboration tools - but there is much to be gained by simply 'having a go'!! Thanks, Kaye
Rosanna Candler

Governments and the Executive "Kill Switch" - 2 views

dl.comsoc.org/...niednot.pdf

Government authoritatian Egypt revolution kill-switch internet

shared by Rosanna Candler on 12 Apr 11 - No Cached
  • peter stanier on 17 Apr 11
     
    The role any Government should play in regulating the Internet is certainly an intriguing argument. Having analyzed the liberating power of the Internet with particular regards to assisting revolutionary political collaborations in the western world (Fraser, 2008), it has become apparent that any attempt to restrict access to content or the internet itself only seeks to further the cause of these being oppressed. This is demonstrated throughout this paper with the uprising in Egypt and the documentation that the "internet shutdown only sought to incite the protesters more." Perhaps the most pressing issue presented from this paper is not only Mubarak's ability to shutdown the internet, but that similar scenarios have arisen across the Arab world and the political justification for large-scale shutdowns of the world wide web have all been fundamentally flawed. Moreover the desperate attempts from political factions to prevent online access, and the steps and methods employed to ensure a shutdown demonstrates just how significant the Internet has become from a governments perspective in empowering both the opposition and the individual leading to potential online collaboration in an attempt to cause political revolution. While there is perhaps too much focus on the technical aspects required to implement a shutdown throughout this article, the poor lack of justification for attempting to potentially kill the Internet within the western world is certainly pressing. While political collaboration online did not reach the same aggressive scale in relation to the situation in Egypt, the justification for a potential kill switch being solely based on a fear of online pandemics is certainly flawed and as Chen (2011) notes human presence will "most likely be a hindrance" in the face of a cyber emergency. Whether online terrorism will become a prominent threat in the 21st century remains to be seen but the justification for killing the internet in order to ha
  • Rosanna Candler on 24 Apr 11
     
    It seems rare that such a thorough and enlightening review would be found tucked away in the inside page of a global internetworking magazine. Thomas Chen has produced an excellent overview of the Mubarak Government's rationale in shutting down internet and mobile operators, as well as a world-wide evaluation of the relationship between the Government, private ownership sectors and the Internet. Weeks earlier Tunisia endured Internet control on a lesser scale, with the closure of news sites and political blogs, arresting news bloggers and were even "suspected of injecting hidden Javascript on certain Facebook pages to steal login passwords" (Chen, 2011). Chen tackles the difficult question 'What is the proper role of Government?' with the ease you would expect of a technology magazine's editor, questioning whether the Government is entitled to centralised control (quarantine) as though an online threat were a human pandemic such as SARS or swine flu. Mubarak's 'flicking of the switch' during the January uprising has ignited alarm over free speech in the United States. In 2010 a bill was introduced which suggested giving the President the ability to cut off "the nation's connection to the rest of the Internet during a time of crisis" (Lawson, 2011). At the time Senator Lieberman clarified that this so-called 'kill-switch' was for the safety of the American people, to disconnect them from international traffic 'in case of war' (Lawson, 2011). The idea that this switch is not only technologically possible but also a future prospect caused great concern. At the end of the day, did the 'kill-switch' work? The short answer is obviously "no", as the revolution continued during the blockage, Internet was returned after four days, and the Government fell after 17. However the long answer is far more complex. The existence of the 'kill-switch' technology reminds us that Government control and censorship of the Interne
Shan Shan Cheung

Internal Collaboration, Communication & Knowledge-Sharing Works at Lockheed Martin - Ma... - 2 views

www.interactyx.com/...-martin-a-make-it-work-for-you

collaboration knowledge sharing learning organisation

shared by Shan Shan Cheung on 17 Apr 11 - Cached
  • Shan Shan Cheung on 17 Apr 11
     
    No one possesses all the knowledge. Therefore, we have to know how to share knowledge among members of organisations. Two main points are fully utilizing knowledge and avoid knowledge losing within organisations. The article demonstrated a successful story of knowledge sharing at Lockheed Martin. They built up and internal social network call Unity (Brogan, 2010). Unity helped employees share their experience and solution in the network. They can post their challenge of a project. Other employees can give suggestion once they have related knowledge or experience. Finally, employees transfer their knowledge within organisation. The process of knowledge sharing is not an easy task. Although we understand we have to share their knowledge because everyone's knowledge is limited; people still want to keep the knowledge rather than sharing out. It is because knowledge is an asset. People afraid they lose their merit once they share knowledge. Therefore, knowledge manager should promote that knowledge transfer is enhancing their working efficient and building up their knowledge intelligence in organisations instead of reduce their value. Lockheed Martin give me a view of they can promote this concept successfully to their employees. I think this is the main reason of their success. They can transfer the knowledge from experienced staffs to new staffs. Reference Brogan, B. (2010). Internal Collaboration, Communication & Knowledge-Sharing Works at Lockheed Martin - Make It Work for You. Retrieved from http://www.interactyx.com/blog/internal-collaboration-communication-knowledge-sharing-works-at-lockheed-martin-a-make-it-work-for-you
  • Kelly Kerr on 17 Apr 11
     
    Response to "Internal Collaboration, Communication & Knowledge-Sharing Works at Lockheed Martin" posted by Shan Shan Cheung This article discusses the Unity social networking platform that was implemented into Lockheed Martin at the end of 2009. Unity connects around 140,000 Lockheed Martin employees globally and provides knowledge sharing functionality such as blogs, wikis, file-sharing, RSS feeds, forums and social book marking. With 60% of its workforce identified as baby boomers Lockheed Martin needed to find a solution where corporate knowledge didn't leave the organisation when their people retired (Change Factory, nd). Often valuable information was locked away in an individuals email account which was inaccessible by other people who needed to access historical corporate knowledge. In contrast, Unity enabled certain employee contributions to become a permanent record. The other main group of employees at Lockheed Martin known as Millenials are the youngest generation in the workforce. Millenials are seeking social networking tools within the corporate environment as effective communications channel with the attitude that "I can access this type of tool at home, so I should be able to utilise it at work". Unity has also provided a platform to enhance business improvement and streamline processes as in the proposal tool kit. In summary, whilst Baby Boomers and Millenials operate differently (Options, 2001), Unity seeks to provide an effective communications channel to harness corporate knowledge and build collaboration amongst staff and ultimately reduce risk of losing corporate knowledge when the baby boomers retire . Reference Coping with the baby boomer brain drain. (n.d.) Retrieved April 15, 2011 from http://www.changefactory.com.au/articles/human-resource-management/coping-with-the-baby-boomer-brain-drain/ Generation Difference At Work - A Sleeping Giant. (2001). Retrieved April 15, 2011 from http://www.lifecare
Shan Shan Cheung

Making use of knowledge sharing technologies - 2 views

proquest.umi.com.dbgw.lis.curtin.edu.au/pqdweb

collaboration knowledge sharing

shared by Shan Shan Cheung on 15 Apr 11 - No Cached
  • Shan Shan Cheung on 15 Apr 11
     
    Appropriate tools are prerequisite to the successful execution of a job. Organisations understand knowledge is important to business running. However, efficient method of applying knowledge in daily working procedure is necessary for organisations. Human, policy and collaboration tool are essential elements for implement knowledge sharing system. The article expressed collaboration tools is the 'wheel' of knowledge sharing. The article also gives me a message that I should choose collaboration tools carefully if I work as information management professional. The article evaluated several knowledge collaboration tools. Appropriate collaboration tools have been helping several organisations improve their performance whether public or private sectors (Hedgebeth, 2007). It proved collaboration tools is helpful for knowledge sharing. However, we should not avoid the importance of choosing collaboration tools. Hedgebeth evaluated four collaborations tools only in the research paper; nevertheless, there are lots of collaboration tools in the market. All vendors advertise their tools are the best. Therefore my opinion is the first step is understanding how to choose the tool rather than using the tool. Organisations should compare more than four tools. Moreover, organisations should aware add on module of each tools. Although organisations need to spend more money on purchasing add on services, but add on services may enhance the performance of sharing knowledge. Reference Hedgebeth, D. (2007). Making use of knowledge sharing technologies. VINE, 37(1), 49. Retrieved from http://proquest.umi.com.dbgw.lis.curtin.edu.au/pqdweb?index=0&did=1247959181&SrchMode=2&sid=1&Fmt=3&VInst=PROD&VType=PQD&RQT=309&VName=PQD&TS=1302856540&clientId=22212&cfc=1
Samantha Clews

new online technologies for new literacy instruction - 2 views

proquest.umi.com.dbgw.lis.curtin.edu.au/pqdlink

education

shared by Samantha Clews on 13 Apr 11 - No Cached
  • Samantha Clews on 13 Apr 11
     
    OVERVIEW Because of the ability to share and interact online, collaboration tools are being considered as tools that can help children with learning. Keith McPherson believes that students should be kept up-to-date on recent technologies as they help educators expand their notion of literacy to embrace evolving communication that moves beyond (but still includes) just reading and writing. He also suggests that "educators assist their students to develop critical literacy capabilities across a wide set of real-life communication contexts and technologies." The article then goes on to describe 5 different online literacy tools that can be used to aid student participation and collaboration and therefore help in their learning. The 5 tools he talks about are, Gliffy, Google Docs, Newsmap, OpenOffice and Delicious. Each analysis gives the reader a brief outline of each tool and the advantages and disadvantages of each. While exploring the strengths and weaknesses, there were many contributing factors that were evident in Gliffy, Google Docs and OpenOffice, all three of them incorporate document type editing tools which make them easy to use. Also, all three of them allow various formats to be exported and imported onto the websites database. Of course all 5 incorporate the main theme of sharing (so this is where delicious and NewsMap fit into the mix) However NewsMap is the more interesting analysis that Keith McPherson includes in his article. This site is very different to the other four, yet he has found a way to include it as one of the key tools for students. This site uses Google Maps, and, as McPherson states "allows users to quickly locate international, national, regional, or local news." He believes it helps literacy skills because it aids middle/high school students with learning about mapping, directions, news and critical thinking. This is perhaps a site that may not have instantly been associated with learning in schools but interstingly has been
  • Mandy Burke on 16 Apr 11
     
    This is an interesting article highlighting the tools that can help assist students with their literacy. I find this subject extremely interesting as I have studied via distance education and I know from experience how tools such as Google Docs can be greatly beneficial in facilitating a group project. Another way students can be assisted in learning is through the use of videoconferencing. Videoconferences can assist students that are restricted due to physical disabilities or geographical limitations. By using videoconferencing software such as Skype in the classroom, students can be exposed to a number of different teaching methods or styles and other students. One of the great benefits with videoconferencing is providing students with motivation (Masum, Brooks and Spence, 2005). Instead of students feeling isolated with their learning they can use videoconferencing to discuss and share ideas with other teachers and students on a worldwide basis. By incorporating tools such as Google Docs, Delicious and video conferencing software, teachers can provide a more interesting way of teaching students. Google Docs could be used to facilitate the collection of ideas, Delicious can be used to share links and articles, while follow up and discussion of those ideas could take place through videoconferencing. This would present a student, that has restricted access to a school, with a full rounded experience of being in a classroom without physically having to leave their home. References: Masum, H., Brooks, M. and Spence, J. Music Grid: A case study in video collaboration. First Monday. Retrieved on 16 April 2011 from http://firstmonday.org/htbin/cgiwrap/bin/ojs/index.php/fm/rt/printerFriendly/1238/1158
Steffi Jones

A Million Heads is Better Than One - 2 views

www.readwriteweb.com/...rowdsourcing_million_heads.php

crowdsourcings collaboration Business wikipedia stumbleupon

shared by Steffi Jones on 15 Apr 11 - Cached
  • Steffi Jones on 15 Apr 11
     
    This article focuses on the web 2.0 term "wisdom of crowds" within crowd sourcing, in which Catone explains as meaning "two heads are better than one, and that still more heads will yield even better results." The "Wisdom of crowds" looks at how crowds determine popularity and accuracy on the internet because they are the actions of millions of people. Wikipedia is an example of this concept as it is formed by the collaboration of thousands of users. This article states that according to studies Wikipedia is as accurate as encyclopaedia volumes such as Britannica. This theory comes from the fact that although crowd sourcing enables millions of people to participate, on websites such as Wikipedia it is usually just a few thousand people that contribute. Although it is possible for anyone to edit the website, it is monitored for changes and incorrect information is seen as the exception rather than the rule (Goodin 2005). "Crowdsourcing can be looked at as an application of the wisdom of crowds concept, in which the knowledge and talents of a group of people is leveraged to create content and solve problems." The wisdom of crowds concept can be seen differently when applied to websites such as www.StumbleUpon.com. StumbleUpon allows for users to rate and share web pages. Within a category users can rate with a 'thumbs up' or 'thumbs down' on the page they are given. The ratings not only determine what web pages you are referred to in future, but they allow for others who browse the same category as yourself to see the most relevant (most voted for) pages. As crowd sourcing enables for crowds to put forward their concepts, strategies and problem solving solutions in to practice in one place, the 'wisdom of crowds' concept refers to the way in which the large input from crowds enables particular websites on the internet to function in a way more relevant to its users. Goodin, D. (2005, December 14). 'Nature': Wikipedia is accurate. Retrieve
  • Sheila Bonsu on 17 Apr 11
     
    Crowdsourcing is changing some industries as revealed in 'Business Crowdsourcing: Why the Power of the Crowd is driving the Future of Business' by Jeff Howe. The phenomenon is a threat to organisations that sell what the crowd will do much more cheaply (Howe, 2008). Thank You Steffi for this article as I found it very interesting and insightful. Collective intelligence I believe is essential to the growth of knowledge especially within organisations, relating to my topic of Organization collaborative tools. Companies benefit from crowdsourcing, not only from the ideas they generate through collaboration, but also from the publicity they attract ("Crowdsourcing just got Simpler, Faster and Less Expensive," 2009). Crowdsourcing is vital as pointed out in the article. By stating that Wikipedia is as accurate as Encyclopaedias, I welcome this shift from one point of opinion to a community based perceptive view. The Cambrian House example was perhaps a wonderful representation of crowdsourcing in the form of community collaboration. Cambrian House as a crowdsourcing community using the wisdom of crowd based approach to discover new business and technology ideas is laudable ("Doors more than open at Cambrian House; Cambrian House delivers "crowdsourcing technology in a box" and evolves its focus to developing its crowdsourced product portfolio," 2008). A million heads is truly better than one. Reference: Crowdsourcing just got Simpler, Faster and Less Expensive. (2009). PR Newswire. Retrieved from http://proquest.umi.com.dbgw.lis.curtin.edu.au/pqdweb?index=0&did=1670123411&SrchMode=1&sid=1&Fmt=3&VInst=PROD&VType=PQD&RQT=309&VName=PQD&TS=1303038199&clientId=22212 Doors more than open at Cambrian House; Cambrian House delivers "crowdsourcing technology in a box" and evolves its focus to developing its crowdsourced product portfolio. (2008). PR Newswire. Retrieved from http://proquest.umi.com.dbgw.lis.curtin
peter stanier

How Obama's organized approach to social networks empowered voters: - 2 views

www.edelman.com/...l%20media%20toolkit%201.09.pdf

Online colloboration Political Revolution Business Internet Social Networks Obama

shared by peter stanier on 14 Apr 11 - No Cached
  • peter stanier on 17 Apr 11
     
    Throughout this paper Lutz seeks to highlight how the Obama campaign employed a well organized and strategically sound operation in order to assist and promote the largest online collaboration in the American electoral history. While noting the idea that any political revolution will require "boots on the ground (Lutz, 2009)", this paper assess the business-like approach that the Obama campaign employed in order to facilitate this political collaboration. The key notion of this paper is that the strategy adopted was not unknown, rather it advanced techniques previously employed by McCain (BBC news, 2001) and Dean (Wolf, 2004) and this combined with an extraordinarily disciplined and organized approach is what helped to expand this "grassroots revolution" online. There is also a clear link between the organization of this aspect of the campaign and methods employed by large scale corporations. This is related in the employment of the Houdini database used to track people to the polls and help to strategically assess campaign decisions to gather every vote needed to win. Again this business-like organization which would subsequently lead to such a mass political collaboration is further underlined by Lutz as he notes the campaign "went where the people were" - specifically selecting the most significant platforms to advance this message while also making use of mobile devices, source materials and relevant tools in order to re-enforce a political message and give a voter a feeling of empowerment. Finally this paper also highlights a key transition from online political collaboration to offline political collaboration, noting that the volunteers who held house parties and channeled support on the ground were integral to the success of the campaign. It is therefore evident from this paper that while a physical presence is required to instigate political collaboration, a strong and organized presence online can go a long way to laying the foundati
Emily Murphy

Open Source Everywhere - 1 views

www.wired.com/...opensource.html

Net308 collaboration open source OSS Wikipedia

shared by Emily Murphy on 15 Apr 11 - Cached
  • Emily Murphy on 15 Apr 11
     
    My topic is the collaboration practices of open source software development. OVERVIEW: Open source software has popularised the concept of free, open collaboration through the huge success of projects such as Linux, Apache, and Mozilla. This article from Wired Magazine explores how the concept of open source, propelled by the success of OSS projects, is being applied to all aspects of information compilation, from free scientific journals, to liberally-licensed gene-transfer technology, to freely-editable encyclopaedia Wikipedia. Although this article takes a somewhat liberal interpretation of 'open source', it does a good job of explaining the origins and future of the open source ethos. It also pinpoints two factors behind open source's success: the rise of the Internet, and general exasperation with stifling intellectual property laws. By concentrating on open source as "a broad body of collaborators ... whose every contribution builds on those before" (p. 1), this article successfully links the concept of open source with the broader theme of online collaboration. Open source software developments, along with other incarnations of open source such as Wikipedia, are prime examples of the power of online collaboration. Relying on the work of semi-anonymous participants and loose organisational mechanisms, open source projects create something of value without many of the restrictions of intellectual property. As exemplified in this article, all kinds of organisations can learn from the success of open source's collaborative online approach.
  • Michael Nycyk on 15 Apr 11
     
    I wanted to comment Emily on what a fascinating example of collaboration this is and a good resource to share. The open source software movement, particularly Linux, was one of the first online examples of the gift economy at work as identified by many anthropologists. Indeed, what makes some scratch their heads when trying to get others to collaborate on projects is the eagerness of those to contribute without reward to the programming process. Much has been made of the fact that niceties are attended to in the community, such as making sure the other programmers know what you did on the code. Anthropologist Coleman (2004) commenting on Project Muse shows not only the power of collaboration practices, but also how political they can get. For example to clarify this point, Zeitlyn (2003) studied the motivations of programmers who get involved in such collaborations. Much open source work is built on an ideal and goal, it is just that the sheer size of these collaborations make them very interesting in the way they are organised and executed. I do think mass scale collaborations such as Red Hat are different to Wikipedia. To me Wikipedia is somewhat anarchistic. There are rules but there is no actual valued goal; not everyone is out improve Wikipedia, whereas Linux has a greater degree of concern for the end goal, which is often being the alternative to Windows. I enjoyed reading all your postings on this issue and it seems that both Zeitlyn and Hertel et al did a lot of work to try to understand open source software and collaboration practices. References Coleman, G. (2004). The Political Agnosticism of Free and Open Source Software and the Inadvertent Politics of Contrast. Anthropological Quarterly, 77(3), 507-519. Zeitlyn, D. (2003). Gift economies in the development of open source software: Anthropological reflections. Research Policy, 32(7), 1287-1291.
Steffi Jones

99designs - 1 views

www.toasteggme.com/...ing-opportunities-at-99designs

Business collaboration crowdsourcing design

shared by Steffi Jones on 15 Apr 11 - No Cached
  • Steffi Jones on 15 Apr 11
     
    '99Designs' is a website that connects designers with small businesses who need design projects. The website allows for those who need designs to post what they want and then for designers to take on the project and compete to complete the best design. The design chosen by the project poster is awarded prize money. Looking for graphic designers online enables businesses to quickly and conveniently source the designs they want. The main advantage also being that they have the pick of many designs put forward to them, rather than say paying someone for their time to create something for you, only for it to be not entirely what you want. You obviously have to have the skills in design, but it gives those who have not been given the opportunities in the real world, to put their skills to use and make money on the internet. Websites such as this also allows for people to build their portfolios and in the long run are advantaged by the opportunity to design for people that they choose. This use of crowd sourcing shows how the internet is changing the way in which we do business, as it offers an easier and cheaper option for the buyers and more opportunities for the producers. References About Us. (2011). Retrieved from 99designs: http://99designs.com/help/aboutus Kumo. (2011, January). Design and Money Making Opportunities at 99designs. Retrieved from ToastEggMe: http://www.toasteggme.com/index.php/money-making-opportunities-site/design-and-money-making-opportunities-at-99designs/
  • Belinda Milne on 17 Apr 11
     
    As a designer, this article raises some very important important issues within the design industry. Design99 is just one of many similar crowdsourcing sites, which have cropped up online, which encourage designers to compete and bid for work online. In the industry, this is known as "spec work" and has often been a source of strong debate. Spec work presents a great opportunity for clients as they get to pick and choose from potentially dozens of designs, all the the price of one. On the other hand, designers run the risk of putting in many hours of work, for which they may or may not be paid. For a design student, this presents no real risk, and it can even provide a degree of professional development but a professional designer cannot hope run a business if they are essentially expected to work for free. For this reason, many professionals refuse to engage in spec work. Except for pro-bono and some charity work AIGA, the American Institute of Graphic Arts and AGDA, the Australian Graphic Design Association actively discourage the practice. Grefé points out (2009) AIGA "believes that professional designers should be compensated fairly for the value of their work and should negotiate the ownership or use rights of their intellectual and creative property through an engagement with clients". AGDAs position is rather more blunt, as Bartow recommends avoiding spec work "like the plague" (Bartow, n.d). While many freelance sites behave this way (see O'Dell, 2010) there are also crowdsourcing sites which don't. Brandstack.com allows designers to upload and sell unused designs from other jobs and, as only professional designers are accepted on the site, clients can be assured of receiving only high quality designs and professional service. References: Bartow, D. (n.d). "29 Things Young Designers Should Know" in Howdesign.com. Retrieved via Agda.com.au nofollo
  • Belinda Milne on 17 Apr 11
     
    Diigo keeps deleting my references so I'll try again Bartow, D. (n.d). "29 Things Young Designers Should Know" in Howdesign.com Retrieved via Agda.com.au http://agda.com.au/news/national/819/29-things-young-designers-should-know Grefé, R. (2009, May). "What is AIGA's position on spec work? And how are ethical standards determined?" in Aiga.org. Retrieved from http://www.aiga.org/content.cfm/what-is-aigas-position-on-spec-work-and-ethical-standards#addcomment O'Dell, J. (2010, April 2)."Want Crowdsourced Design Without the Spec Work? Try Brandstack" on Mashable.com. Retrieved via http://www.mashable.com/2010/04/02/brandstack/
Ran An

The Role of Collaboration in Organizations - 1 views

collaboration-tools.org/...collaboration-in-organizations

collaboration communication organisation networking

shared by Ran An on 15 Apr 11 - No Cached
  • Ran An on 15 Apr 11
     
    As we know that collaboration is one process of participation in a group project or between organizations. This article elaborates the factors of effective influences in developing collaboration process of organizations in order to achieving the desired results for organizations, such as the skills of leadership, communication, sustainability, participation etc. (Hogue, st al, 1995), and internal communication, external communication, membership, and goal setting. (Borden ,1997). The article also explored that the importance of networking collaboration in areas of organizations cooperation and collaborative relationship. I agree with that the building and developing the trust is the vital skill for leaders to nurture the collaborative relationship between organizations. Trust is the basic element for all kinds of collaborative projects. The purpose of the collaboration is what the leaders and stuff in the group seek to create, so ensuring a clear and understood goal for collaborative groups and organizations is also an important issue. In order to establishing a successful collaboration within organizations, trust, freedom with bring different perspectives to bear to solve problems and provide with positive change, and considering of culture and work environment and so on are supportive points to manage the organizations as a successful whole. So, for collaboration to be successful between organizations there must be clarity, direction and communication. Reference The Role of Collaboration in Organizations.(2010). Retrieved from http://collaboration-tools.org/business/the-role-of-collaboration-in-organizations/ Hogue, T. Perkins, D. Clark, R. Bergstrum, A. Slinski, M. & Associates. (1995). Collaboration framework: Addressing community capacity. Columbus, OH: National Network for Collaboration.
Karina Mitya Pradipta

Tumblr in the Eye of Publisher - 1 views

www.nytimes.com/...02tumblr.html

publisher tumblr collaboration newsweek

shared by Karina Mitya Pradipta on 16 Apr 11 - No Cached
  • Karina Mitya Pradipta on 16 Apr 11
     
    Tumblr becomes new media that more conversational than Twitter nor Facebook. The multi format of contents that you posted builds more conversation and comments rather than posted in Twitter. The content also become more fun and interesting, also engaging to reader that invites them to involve in the conversation and share it to others. Most of the publisher consideration to use Tumblr is because of the more conversational aspect. Facebook is more to building identity in the web but Tumblr an extension of their printed materials. The feature of not showing how many followers that you have-not like in Twitter or Facebook-also makes Tumblr professionally one step ahead. As the senior editor of Newsweek, Mr.Coatney, that start using Tumblr for his magazine say, "It is less about broadcasting to an audience and more about communicating with a community." (Wortham, 2010) As collaboration tools, Tumblr fit printed media perfectly. It becomes the new extension of magazines that engage a whole new conversation level. The relationship is no longer between letters to the editor, but readers involve as co-creator that give them sense of ownership (Wortham, 2010). The development of web 2.0 creates the notion of two-way communication pattern that need to be followed by traditional media. Wortham, J. (2010). Media Companies Try Getting Social With Tumblr. Retrieved from http://www.nytimes.com/2010/08/02/technology/02tumblr.html
Ran An

Art Education, Collaboration and the Internet - 1 views

www.artjunction.org/...arted_collab_internet.pdf

education collaboration Internet communication

shared by Ran An on 15 Apr 11 - No Cached
  • Ran An on 15 Apr 11
     
    The article elaborates how Internet operates and applies successfully step by step in contemporary art educational field. The article explicitly explained how the Australian Art schools and teachers teach and guide their art students to use online information and different of websites to learn and share their discussions and opinions. Internet education has playing an important role in schools and universities since Internet widely entered to our society and life. In order to achieving their study goal, lots of adult students choose online education in contemporary technological society. In this article, Art online education is a successful example in domain of internet education. As Harris (1999) described a telecollaborative activity as an educational endeavor that is involving people from different areas to work together by using internet tools and resources.The biggest challenge for current art education is how to help students to live this digital communication age. When internet and new technologies provide us with unique opportunities in the life, the thing need to be worried about is how to study and utilize these communication technologies. However, to students, utilizing internet technology to think, to imagine, to create is the significant aspect for catching up this networking era.(Roland, 2003). To young generation, it is not a big issue to learn how to read and gather information from internet, and it is not a problem either to know how to communicate with others by online chatting tools. I think only internet knowledge they need to catch up for their online education is how to use special software to finish their online projects. The topics about internet collaboration and internet education will continue permeating into our society in this technological and digital era. This is an inevitable trend of technological progress and development. Reference: Harris, J. (1999). First steps in telecollaboration. Learning and le
Bianca F

The Antithesis of Flash Mobs - How Professional Learning Communities Are Changing Educa... - 1 views

www.thomasjwestmusic.com/...unities-are-changing-education

Education online collaboration learning community

shared by Bianca F on 17 Apr 11 - No Cached
  • Bianca F on 17 Apr 11
     
    In this article, West argues that the field of education is falling behind and missing out the opportunities that online collaboration can bring to students. He states that "with the ease that misguided youth can organize themselves into a mob; professionals can organize themselves into supportive learning communities." (2010). In particular West discusses Twitter, the use of certain hash tags relevant to his field in music education. West also discusses groups available on Facebook, and how Skype has been used to bring a field expert into the classroom and have a composer watch and ensemble from the other side of the world in order to provide commentary and feedback. West mentions that prior to social networking and other online tools, the only real way to collaborate with those in your field of interest or profession was to attend conferences or conventions held for that specific purpose. But now with the availability of online collaboration tools and the wide spread accessibility, there is a "new universe" (2010) of collaboration and information. West employs that the classroom no longer need to be 4 walls, 1 teacher and 20 odd students, and that the classroom has "at it's disposal a rapidly growing cornucopia of tools, information and services online…" that could bring so much more to students and educators alike. References: West, T. (2010). The Antithesis of Flash Mobs - How Professional Learning Communities Are Changing Education. Retrieved from http://www.thomasjwestmusic.com/apps/blog/show/3327014-the-antithesis-of-flash-mobs-how-professional-learning-communities-are-changing-education
  • JoelMo Joel on 17 Apr 11
     
    The interesting part of this post that relates to my topic is when West describes Flash Mobs as a springboard for violent events in Philadelphia. According to several papers I have read regarding Flash Mob studies, West is obviously right when he talks about the "ease with which youth can organise themselves into a mob" (Rheingold, 2002). He is also right when he states that they have demonstrated the power of online collaboration because Flash Mobs Mobs simply emerge when communication and computing technologies amplify human talents for cooperation. They are products created from humans' interactions on and with digital mobile communication devices (Nicholson, 2005). But he is wrong, I believe, when he talks about Flash Mobs in general as being an abuse of social networks. Flash Mobs are just one of the many possibilities of how Internet can be used to transform virtual online collaboration between a large number of people into real, concrete offline happenings. Clay Shirky though does a great job of describing the position of Internet in our always changing social interactions and organisation (2008). He notably argues that how tools get used depends on the political environment, and if the Philadelphia riots were actually adopting the same organisational process as Flash Mobs, they did not have anything to do with Flash Mobs (Callari, 2010). As one of the first mob organisers, Bill Wasik, says: "the mobs started as a playful social experiment" (Ubrina, 2010). If Flash Mobs can be used as protest tools, especially in low freedom environments, they were themselves peaceful - almost artistic - interventions. One example used by Howard Rheingold, and which he called a "Smart Mob", is the Ice Cream Flash Mob in Belarus where people ate ice cream to protest against the authoritarian government (Rheingold, 2002). Mobs should be distinguished in nature and by definition, from riots, even though these had been partly organised through Internet.
Steffi Jones

The Business of Crowd Sourcing - 1 views

www.crowdsourcing.org/...2430

collaboration crowdsourcing business

shared by Steffi Jones on 15 Apr 11 - No Cached
  • Steffi Jones on 15 Apr 11
     
    This article is an assessment of the book 'Crowd sourcing' by Jeff Howe. An important example of crowd-sourcing is the way in which businesses can be created. As discussed in this article, the use of crowds in businesses is highly effective because they are inevitably the consumers as well. With the example of Threadless.com, an online clothing business that allows crowds to design, vote for and buy t-shirts, we can easily see how a business can benefit by not having to hire people to do the jobs they used to. Outlined in the article is the way in which crowds are more efficient than current organisations. 1. Making predictions These are the decisions made by the crowd, which seem to be accurate as they know how to appeal to the consumer market. 2. Solving problems With opinions coming from a crowd of people, problems are able to be solved more easily as a range of solutions can be offered and applied. 3. Brainstorming and designing Relating to companies such as Threadless, since the designs come from the same people as the website markets to, they are able to receive designs that are more likely to appeal to the consumers. 4. Funding With the use of a crowd, business have a larger database of knowledge available to them, as well as an excess amount of time. This is another example of how crowd sourcing is able to eliminate the jobs that have always been completed by professionals, by allowing people online to participate and put forward their skills to those who may be able to take advantage of them. Meyer, F. D. (2011, January). The Business of Crowd Sourcing. Retrieved from Crowdsourcings.org: http://www.crowdsourcing.org/document/the-business-of-crowdsourcing/2430
  • Elin Frustol on 17 Apr 11
     
    This is an interesting article which gives an insight of how companies can use crowdsourcing in their corporate strategy. The author presents his assessment on Jeff Howe's book "Crowdsourcing" from 2008. The term crowdsourcing was coined by Howe, thus a review of "Crowdsourcing" will be relevant and valuable as a resource for this project. Meyer (2011) presents four different areas in which crowds can be more performing or efficient than current organisations. Howe's work excels in opening the mind regarding what will be possible through crowdsourcing in the future. With the emergence of Web 2.0 tools, crowdsourcing has proven to be an efficacy tool more and more businesses are adopting. Kessler (2010) argues that asking a pool of people to create something can be faster, cheaper, and more accurate than putting a project in the hands of individuals. As the competition to get consumers attention increase, crowdsourcing can be used to better satisfy consumers' demands. For example, the public may be invited to develop new technology or carry out a design task which has been seen in the company Fashion Stake (Kessler, 2010). During the crowdsourcing process people can vote designers up and down, thus the consumers are deciding what items go from sample to retail. By doing that, consumers are giving the company an understanding of what they really want (Kessler, 2010). This is an example of what Jeff Howe refer to as "brainstorming and design", an effective tool where the consumers are given the opportunity to influence the output. References Kessler, S. (2010). 5 Creative Uses for Crowdsourcing. Retrieved from http://mashable.com/2010/05/26/creative-crowdsourcing/ Meyer, F., D. (2011). The Business of Crowdsourcing. Retrieved from http://www.crowdsourcing.org/document/the-business-of-crowdsourcing/2430
Michael Nycyk

A Case Study: Google Collaboration Applications as Online Course Teaching Tools - 1 views

jolt.merlot.org/...edwards_1210.htm

collaboration ouaNet308-2011 308 508 Curtin Net education Google Docs

shared by Michael Nycyk on 15 Apr 11 - No Cached
  • Michael Nycyk on 15 Apr 11
     
    This article takes a case study approach using qualitative and quantitative survey questions to measure the difference between pre and post uses of Google Docs. The research problem was based on the observation that Web 2.0 collaborative technologies were initially causing hesitation. However, upon consistent use in the context of an online course, students changed their minds about the usefulness of Google Docs. Both researchers intended to measure undergraduate levels of self-efficacy and undergraduates perceptions of using these collaborative technologies. The study had 18 respondents to the survey. Although the researchers acknowledged Google Docs limitations in the robustness of the software, they argued that this would make no difference to the perceptions of the undergraduates using it. The results of the study are somewhat unremarkable and predicable, yet support the idea that Google Docs is very useful for collaborative student work. There were major differences pre and post use of Google Docs that were significant. A majority of students felt their level of self-efficacy, that is confidence to use the software, was much higher after undertaking the course. The second hypothesis also showed the majority had positive perceptions of using Google Docs both in the course but significantly in future studies and workplaces. Although the researchers reported mostly positive results about the use of Google Docs, one issue clouded the results. Not being able to access the documents when offline is perceived as a major impediment in the collaborative process. Overall this study may seem somewhat bland and predictable; however, it supports much positive and negative criticism of Google Docs in the ability to foster and impede the learning of the students using it.
  • Michael Nycyk on 15 Apr 11
     
    Reference Edwards, J.T., & Baker, C. (2010). A case study: Google collaboration applications as online course teaching tools. Journal of Online Learning and Teaching, 6(4), Retrieved April 3, 2011, from http://jolt.merlot.org/vol6no4/edwards_1210.htm
Belinda Milne

Measuring The Value Of Social Media Advertising - 1 views

techcrunch.com/...social-media-advertising

advertising social media facebook social media marketing Nielsen techcrunch

shared by Belinda Milne on 12 Apr 11 - Cached
  • Belinda Milne on 12 Apr 11
     
    This article, posted on TechCrunch, discusses the release of a report from Nielsen, a worldwide market research firm, based in the US, perhaps best known for the ACNielsen Poll and Television ratings survey (Nielsen, 2011). Wauters here discusses the outcome and conclusions of research conducted by Nielsen into the effectiveness of social media advertising on Facebook. Wauters states, 'the report leverages six months of research consisting of surveys of more than 800,000 Facebook users and more than 125 individual Facebook ad campaigns from some 70 brand advertisers." Mangold & Faulds argue that by "enabling customers to talk to one another" social media is effectively "an extension of traditional word-of-mouth communication"(Mangold & Fauld, 2009). With traditional advertising rates and audiences falling, advertisers are keen to seek ways to reach new markets. Being able to leverage users social media networks can provide an important tool to reach a wider audience. Wauters suggests, according to surveys conducted by Nielsen, advertising recall on Facebook jumped between 16% and 30% when adverts mentioned friends or were featured in friends newsfeeds. Statistics here strongly suggest advertising is more likely to be noticed, and acted upon, if it seen to be 'recommended' by someone consumers know. --- It is interesting also to note Nielsen and Facebook are themselves engaged in a collaborative project to study social media advertising. Wauters points out: "Nielsen and Facebook recently joined forces to develop ad effectiveness solutions to determine consumer attitudes, brand perception and purchase intent from social media advertising." With this in mind, perhaps Wauters is correct to sound a note of caution: "we're not saying the report is bogus, but it's something to keep in mind if you decide to download it for yourself." References: Mangold, W. & Faulds, D. (2009, July-August). Social Media: The New Hybrid Ele
  • Sheila Bonsu on 17 Apr 11
     
    Belinda, This article was particularly of interest to me as I have used Facebook advertising platform both for work and my online business. Social Media advertising to me is different to other online and offline advertising. Having used Facebook as a medium to advertise my business, I can conclude that it's not the best medium to advertise. The conversion rates on the campaigns were low, that is the conversion of clicking and purchase. I accept that there might have been other factors that influenced the data. Comparing my Facebook campaign to my Google Campaign, it showed that campaigns through search i.e. user searches for your service or product is more effective. There is also the probability that campaigns may not reach the right demographic. In 2007, Vodafone suspended advertising on Facebook after its ads appeared on the profile page of a British right-wing Party. This prompted a flurry of other advertisers, including the AA, COI and Virgin Media, to follow suit (Clark, 2007). Facebook cannot effectively measure that the campaign is reaching the right audience. If I am allowed to, can I boldly state that Social Media campaigns are only effective when free or user generated. I applaud the article for questioning the release of such data by Nielsen. The question is, are social media networks the correct channel to advertise when users may be more interested in connecting than buying your product or service? Social Brands perform better on Facebook because most people on Social Networking sites are there for fun so it makes logical sense that industries such as tabloids and blogs (Bullas, 2011). Reference: Bullas, J. (2011). How Effective Are Facebook Ads? Retrieved from JeffBullas.com website: http://www.jeffbullas.com/2011/02/25/how-effective-are-facebook-ads/ Clark, N. (2007). Storm over ads on social sites. Marketing, 1. Retrieved from http://proquest.umi.com.dbgw.lis.curtin.edu.au/pqdweb?index=0&did=1326449831&SrchMode=1&sid=1&Fmt=3&VInst=PROD&
  • Karina Mitya Pradipta on 18 Apr 11
     
    I certainly agree with the article. With mass consumed site like Facebook there should be advantages that give opportunity to certain business. The detail profile users made, can a kind of mass database that marketer can access. Collaborate the business with Facebook may allow company to get broader publication. But in Yu (2010) article, "The Most Powerful Secret in Facebook Ads", he mentioned that only certain business type that can get the best result. Local business will be the one who get most advantages because in Facebook you can have detail specification of where your ad will appear (the reason why it's effective) (Agarwal, 2010). This local business is easier to share among friend because they have likelihood in geographical aspect. Consumer product and entertainment also will get a good publication through Facebook ad. Users interest that provide in Facebook profile will give you opportunity to reach the main target audience of your product. But still the interesting fact that found by Nielsen will affect how business sees social media website. They will think about it straight away to use this kind of advertising methods that will lead them to higher profit (although the marketing teams need to have a complete plan before rather than just follow the trend). Agarwal, A. (2010). How Effective is Advertising on Facebook?. Retrieved from http://www.labnol.org/internet/are-facebook-ads-effective/13957/ Yu, D. (2010). The Most Powerful Secret in Facebook Ads. Retrieved from http://www.allfacebook.com/facebook-ads-secret-2010-06
Matthew Hewett

Reference 4: Shared Waypoints and Social Tagging to Support Collaboration in Software D... - 1 views

citeseerx.ist.psu.edu/...download

collaboration software development

shared by Matthew Hewett on 11 Apr 11 - No Cached
  • Matthew Hewett on 11 Apr 11
     
    Subject: How online collaboration has affected the software development industry Reference 4 Shared Waypoints and Social Tagging to Support Collaboration in Software Development By Margaret-Anne Storey, Li-Te Cheng, Ian Bull, Peter Rigby (2006) ABSTRACT This paper presents the conceptual design of TagSEA, a collaborative tool to support asynchronous software development. Our goal is to develop a lightweight source code annotation tool that enhances navigation, coordination, and capture of knowledge relevant to a software development team. Our design is inspired by combining "waypoints" from geographical navigation with "social tagging" from social bookmarking software to support coordination and communication among software developers. We describe the motivation behind this work, walk through the design and implementation, and report early feedback on how this lightweight tool supports collaborative software engineering activities. Finally, we suggest a number of new research directions that this topic exposes. (Rigby, 2006) Full document available from http://citeseerx.ist.psu.edu/viewdoc/download?doi=10.1.1.136.3988&rep=rep1&type=pdf TagSEA software/code available from http://tagsea.sourceforge.net/download.html Bibliography Rigby, P. S., Margaret-Anne; Cheng, Li-Te; Bull,Ian. (2006). Shared waypoints and social tagging to support collaboration in software development. Paper presented at the CSCW'06, ACM http://citeseerx.ist.psu.edu/viewdoc/download?doi=10.1.1.136.3988&rep=rep1&type=pdf
  • Matthew Hewett on 11 Apr 11
     
    Review of article - Shared Waypoints and Social Tagging to Support Collaboration in Software Development This article reviews the development and purpose of TagSEA and gives us an understanding of the technology and why it is useful for software development collaboration. This is software that is designed to allow developers to place collaborative annotations attached to specific locations in source code. This is a professionally written article that looks at both why the software was developed and how it works, including a trial evaluation of the software. It also includes information on what it is written in (java) and what it works as part of (eclipse IDE). The article reviews what it can be used for and includes images displaying the look and feel of the software but does not explain how to use the software itself or provide a link to further information. However research on the internet has provided a link http://tagsea.sourceforge.net to where the software is available. The site where the software is located provides further information on how to use the software and links for downloading it as well as information about further developments. Both the article "Shared Waypoints and Social Tagging to Support Collaboration in Software Development" and the website appear to be written/designed to be read/used by people with technical skills i.e. developers and tends to use a significant amount of specialised terminology. Rigby, P. S., Margaret-Anne; Cheng, Li-Te; Bull,Ian. (2006). Shared waypoints and social tagging to support collaboration in software development. Paper presented at the CSCW'06, ACM Retrieved from http://citeseerx.ist.psu.edu/viewdoc/download?doi=10.1.1.136.3988&rep=rep1&type=pdf
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