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Keith Wasser

Facebook launches friend-tracking feature - CNN.com - 0 views

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    For people who were concerned that Facebook isn't invasive enough, the company recently unveiled a feature that allows you to track your friends' whereabouts on a map.
Anthony Feggans

Meredith Partners With Kiip for Branded In-App Rewards - 1 views

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    Possibly the start to reward-based mobile ads, gaming ads in a way that provides actual payoff in tangible items for consumers beyond bragging rights, in terms of gaming ads.
paigekeenan

Why Marketers Should Pay Attention to Booming Gaming Trend | DigitalNext - Advertising Age - 0 views

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    I'm not a big gamer, so I was unaware how massive the gaming market is. Apparantly 1 in 4 people have played Farmville which makes that games and games like it a huge market to target in advertising
Sadie Thow

Digital Trends to Watch for in Advertising - 0 views

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    Yikes! That's a lot of $$$ "Advertisers will waste a total of $11.6 billion on ads seen only by bots programmed to impersonate human traffic."
Sadie Thow

How Second Screen are Ruining Television - 0 views

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    Discusses the implications of people half-watching television. Instead of being fully engaged.
paigekeenan

Do social media ads really work? We put them to the test! - 0 views

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    I hate facebook ads. There are about 5 completely random ones on a page, but then their is that one of something you googled about 10 minutes ago or even last week. It's pretty creepy, but I also hate to admit that it works. A bike keeps popping up on my facebook ads side bar, and I really may break down and buy it if I see it again.
paigekeenan

Advertisers Use Social Media to Promote Brands in Real Time - 0 views

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    Here's some insight in how marketers use social media. You notice things like a company will reply to a tweet, but I never knew the extent of how closely they follow these conversations. And then come up with the right answer with respect to the brand and who they are tweeting at.
paigekeenan

Brand Introduce Ads of Vine - 0 views

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    Advertising made its made to Vine this last year. A lot of times they're pretty funny videos to watch. It's a cheap (free) for of advertising and if it's funny that a plus.....if not, well it was only 5 seconds.
Sadie Thow

How do we Consume Media? - 0 views

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    Really nice infographic, if you click to make it larger.
paigekeenan

9 Bold Predictions for the Digital World of 2020 - 0 views

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    Some of these trends are pretty out there but they're kind of foreseeable. The (technology) cloud is gaining popularity. Cds are absolute. It may be interesting how this changes many years after this expected technological date. Humans tend to go back, like the surge of buying records again. Maybe future angsty kids will declare cds as the only "real way" to listen to music.
paigekeenan

2014 SxSW Expected Trends - 0 views

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    I found this article from SXSW that predicted technology trends. It seems as though wearable is going to be huge. It will be interesting to see how ads make their way into that since another trends is advertising on all devices and apps
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