Online Conversion

If you like to study the steady march of the generations, you'll find this study of Millennials fascinating. Basically, Millennials are here to frustrate the retiring Boomer generation. They are the revenge of GenX. I think you can see from this article that Millennials will baffle Boomers (and GenX) with their attitudes.

My partner is fond of saying that the best judge of your marketing is your accountant. This is relatively easy to do online, to measure your marketing results all the way to revenue. Plus the learnings can be tried in other parts of the marketing portfolio.

Marketing is always trying to get a seat at the executive table. This report shows why CMOs continue to struggle.

In my book Your Customer Creation Equation I talk about the two conversions that online services have:Conversion from visitor to trialConversion from tryer to buyerI recommend that online services find ways to get the visitor started as soon as possible. Online services have the advantage that we can try the product right there online.

This article is further proof that getting the visitor engaged with questions is a more effective way to find more tryers and buyers than the typical home page.

If you enjoy studying the psychology of persuasion the way we do here at Conversion Sciences, you'll love this infographic from the folks at Help Scout.

 @chiefmartec "out of 12,000 experiments that Google ran in 2009, only about 10% of them resulted in adopted changes." You are not Google. But you must realize that in every industry, an online leader is going to emerge, and it will be the company that adopts a testing culture.

Intuition is no longer your friend. Your intuition cannot comprehend the variety of ways our visitors are coming at us. Data and testing are your friends, or your online audience will continue to abandon you.

Get excited about testing and taking that leadership role in your marketplace.

 @eConsultancy brings the excellent teaching of Claude Hopkins Scientific Advertising into our online world. It's almost conversion steampunk until you realize that we haven't invented very much original.

And we've left some smart ideas behind.

Enjoy these nine tips and you should be able to find a free PDF of Hopkins' book somewhere on the Web.

If not, email me.