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As you know, I believe email is more effective than social media marketing at this juncture. This article drives the point home. "Email is, unsurprisingly,  still the most important mobile app. According to Forrester, 87 percent of smartphone workers use email on their devices (which leaves me wondering what other 13 percent use their smartphones for), and collectively, they do 32 percent of their email on a smartphone."

Forrester Research finds that roughly 38 percent of all shopping carts are abandoned, while other data sources put that figure as high as 70 percent.

My partner is fond of saying that the best judge of your marketing is your accountant. This is relatively easy to do online, to measure your marketing results all the way to revenue. Plus the learnings can be tried in other parts of the marketing portfolio.

Marketing is always trying to get a seat at the executive table. This report shows why CMOs continue to struggle.