50+ Awesome Posts on Conversions | Unbounce - 0 views
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Ready to take conversion seriously? Finally? If you want a great place to start, here are fifty bit-sized posts to get you started up the learning curve. I even got a mention. There are lots of ways to increase the performance of your website, and this list is organized into very helpful categories. Spend some time here.
50+ Awesome Posts on Conversions | Unbounce - 0 views
-
Ready to take conversion seriously? Finally? If you want a great place to start, here are fifty bit-sized posts to get you started up the learning curve. I even got a mention. There are lots of ways to increase the performance of your website, and this list is organized into very helpful categories. Spend some time here.
Interesting use of Video in Ecommerce Category Page - J.Crew - 0 views
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Roll over the images at the top of this page. We know video is rocking conversion. Here's an innovative way to integrate video into a category page from apparel etailer J.Crew. I don't know if this feature is actually increasing conversion rates for J.Crew. Have you tried something like this to good effect?
Conversion Rate Optimization (CRO) Techniques: The Complete List - 0 views
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I'm always wary of any list that claims to be "complete." This list comes pretty close, and includes one of my favorite selections from The Conversion Scientist Blog.
The list is novel in that you can select the categories of interest to you and the post will modify itself to serve you best.
I'll be intersted to find out if this novel feature increases conversion rates on the page.
What do you think?
Why You (Yes, You) Need to Create More Landing Pages - 0 views
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You may believe us, but does your boss?
As you know we believe that dedicated landing pages are one of the most powerful ways to increase revenue and leads online. It would be best to have a special landing page for each offer you make in an ad, email or on your site.
But who has time to build all of those pages??
If you knew that more landing pages meant more money, you might be able to get your boss to give you more resources.
This post from Hubspot may have the data you need.
Pay-per-Click Search is NOT 'Storage Wars': Why there are no Million Dollar Storage Loc... - 0 views
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This is a fabulous way of looking at your Pay-per-click (PPC) ad spend. The concept of a "marketin clearning" price range draws into sharp focus the importance of lowering your acquisition costs to participate in more search traffic and remain profitable.
Of course, the best way to lower your acquisition cost is to increase the conversion rate and average order value of your website.
The surprising psychology of shoppers and return policies - The Washington Post - 0 views
PubCon Las Vegas - Increase Your Post Click Conversion Performance - 0 views
'Try demo' or 'Buy now': A/B testing finds which button increased clickthroughs by 47% - 0 views
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In my new book -- see preview on Facebook -- I isolate five conversion signatures, one of which is right for your website. One is the Site as a Service signature, and the first conversion strategy is "Turn Visitors into Tryers."
This case study bears out the importance of that strategy. SaaS sites have an advantage over ecommerce sites in that their visitors can try the product right there on site. Why not offer a trial? Find out the other strategies in a free video introducing the book's core concepts.
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Google has laid it out very clearly: If your landing pages are good, they will send you more traffic for less money. You don't have to be a math genius to figure out the importance of conversion optimization anymore.