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An interesting history of motivation and the imperative of seeking behaviors.

The steps we take as conversion optimizers look suspiciously like designers. Each of theses steps can use more data, though:User PersonasJob StoriesUsability TestingAffinity Mapping2x2 AnalysisProblem DefinitionIdeate & CreateMockupsPrototypeValidateOur task is to execute on this with high frequency and make small changes as we go to learn what moves the needle.

If we think using unfamiliar words makes us sound smart, @GuyLigertwood has broken the spell. We've been talking alot about behavioral science and the data that drives it. Now you will know what we say with 52 explanations of the terms we tend to bandy about. It's just enough explanation to "get it" and you can drill down into the liked videos.

If you enjoy studying the psychology of persuasion the way we do here at Conversion Sciences, you'll love this infographic from the folks at Help Scout.

Forms are a key component of Landing Pages (in addition to Offer, Image, Trust and Proof). When a visitor considers completing a form — for lead gen, to subscribe or to purchase — it is the moment of truth.

So, it is sad that so many forms work to chase these ready customers and prospects away.

This article will give you some things to consider as you guide development of your website forms in these areas: Right time of informing about problems/success Right place for validation messages Right color Clear language

 @sitetuners offers a great way to look at conversions and landing pages through the eyes of cating. Don't propose on the first date. Suit Up! Show that you're the perfect match. Go for the second date. Read on to find out what this all means to your website.

Do you get a shot of adrenaline every time you see an uptick in conversions? We do. However, we often find our early excitement tempered when a test turns out to be inconclusive.

It can be hard to announce to a customer that you didn't find a winner. In fact, it's a discipline here.

Find out what you can do to keep from getting addicted to good test results.

 @richpage offers up 25 things you can do to impact your conversion rate. Not all of these are really "free" when you consider the cost of time and effort. None of them require sending money to an ad network or Google or an agency.

My favorites are: #7 State your value proposition clearly #8 Create landing pages for your PPC ads #13 Run an A/B test for the subjet line of your next email #18 Improve your webpage load time #22 Discover what your visitors are really doing using CrazyEgg

Local search landing pages (ie. Contact page)

Now here's a very interesting resource on building Web sites with credibility.

How to present information on a Web page.

Wireframes are one of the tools I use to communication page changes to Conversion Sciences clients. If you've been through this with me, you'll know that I believe in pen and "paper." My favorite commandment:  "Thou shall not wireframe alone."

I rarely find "Top Ways" lists for which I agree with everything. This one is spot on, 12 times out of 12. If you are running a blog, these are the things to look at (and I need to make some adjustments to The Conversion Scientist blog).

 @unbounce

I hesitated to share this article with you because the landing pages here are so very different. I take a more conservative approach to landing pages.

However, Oli Gardner does a great job of pointing out what works and doesn't work for these pages, so it is a great learning opportunity.

Ready to take conversion seriously? Finally? If you want a great place to start, here are fifty bit-sized posts to get you started up the learning curve. I even got a mention. There are lots of ways to increase the performance of your website, and this list is organized into very helpful categories. Spend some time here.

Ready to take conversion seriously? Finally? If you want a great place to start, here are fifty bit-sized posts to get you started up the learning curve. I even got a mention. There are lots of ways to increase the performance of your website, and this list is organized into very helpful categories. Spend some time here.

This article is almost impossible to read because of an animated image in the center of the text. Fortunately, this is not a mistake. It underscores that adding motion to your pages makes it hard to focus on the message of the page.

I hope you'll get a chuckle from this as I did.

@PrototyprIO - Great summary of where Ghost buttons come from and when they could be used without impacting your conversion rates.