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Comic book ads as PPC inspiration. I love the unexpected, and Ben Settle has one for us. Look for "comic book classified scans" link.

Tips for writing effective headlines

Tom Wanek's Ad-Speak Calculator from The Wizard of Ads

This is just one example of how copy on techniical topics can be made fun, interesting and easy to read. Split-testing is an important tool, but notice how Danny presents the topic and keeps you reading. This is how your site should work.

The key insight that I got from this @copyblogger post is that, regardless of our "resting" personality type, we are different when doing different activities. My Myers-Briggs type pegs me as generally an "Environmental" type. However, when I'm researching, I'm generally "Fantastical" (and I'm not just complimenting myself). When I'm writing I'm getting my "Structural" on. In short, we can't treat people as one personality type. We change from channel to channel. What are the four personality types when people are solving the problems your business solves?

"The Internet isn't passive. When you search online, you plan to do something:  buy, learn, play, find.  As soon as you go to Google, Yahoo or Bing, you're on the hunt."

There are those among us who have a true command of words and their use. I marvel at them. It is a power that is critical to persuasion, conversion and selling. Gabriella Sannino clearly sees it as a power to help people solve their problems. What better brand experience can you deliver than to help someone find answers to their questions?

If you love the science of persuasion like we do, you should definitely be following my friend Roger Dooley's blog.

Here's a great example of how he uses research to deliver actionable advice to marketers and business owners like us.

We just can't get enough info on landing pages. We love them.

This article helps you design landing pages for three kinds of visitors: Cold visitors (no they don't live up north) Warm visitors (not necessarily friendly) Hot visitors (don't necessarily got it goin' on) How do you address these different visitors? Read on.

The kind of traffic that comes to a "Click Bait" headline is often not well qualified. People come because of the headline's hook, not because they need a product or service.

Having said that, the psychology of these headlines can be used to draw a more qualified audience to a content piece or landing page. So I offer this little study of click-bait headlines. It's worth the read if only for the dog videos.

This article turns much "good advice" about writing on its ear. And it passes the test of an article on writing: It's well-written.

One way of integrating the writing and the design. These two processes cannot be done separtely. And this article recommends AB testing.

Why do I study writing so much? Because it is the most reliable way to improve the conversion performance of a page or website. Take some time with this article.