19 Things We Can Learn From Numerous Heatmap Tests | ConversionXL - 1 views
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@peeplaja has just saved you a whole lot of time. He's done the research and found the studies that you can use to refute the often poor advice your designers are giving your Web team.
Spend some time with this post and the links he references if you want to consistently create effective, high-converting websites.
How to Design Kickass Long Form Sales Pages-ConversionXL - 0 views
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@peeplaja "People have an infinite attention span if you are entertaining them."
I get a lot of questions about sales letter styled landing pages. Do they work? Do I need to write that much?
My stock answer is that they do work, but that your copywriter needs to know what they are doing. These kind of landing pages typically work with visitors that already know and follow your business.
Peep says it best: "Buyers are readers." There is more wisdom in this entertaining post.
10 Principles of Effective Pricing Pages | ConversionXL - 0 views
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@PeepLaja Pricing is hard for online services. Part of the reason is that the kind of thinking that makes for great online services don't work well when applied to the psychology of buying. However, there are some things that are true for both apps and pricing schemes: keeping it simple, helping people choose the next step, limiting choices, and adding playfulness. Peep covers these and more with some great examples. These principles apply to other kinds of businesses as well, especially online publications and ecommerce sites.
How to Design a Home Page That Converts | ConversionXL - 0 views
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@peeplaja - This is about as complete a summary of home page best practices that I've ever seen. Peep could have made this an eBook. There are some great examples, specific recommendations and tons of links to other resources. This ambitious post covers:Map out buyer personasCraft a value propositionBuild a connectionUse proper visualsDefine most wanted actionCreate call to actionWrite user oriented copyAdd trust elementsTest lengthCheck load speed
53 Ways to Increase Conversion Rate | ConversionXL - 0 views
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Peep Laja @peeplaja has put together a great list of ways to increase conversion rate. The remarkable thing about this list is that he provides a case study for each of his recommendations, proof that these ideas have works somewhere. This lets you understand the circumstances that drove the improvements in conversion and help you choose the tactics you will use on your site. Thanks, Peep.
Useful Value Proposition Examples (and How to Create a Good One) | ConversionXL - 0 views
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@peeplaja has given us another great post, full of examples and destined to change your fortune if you put it to work on your site.
The primary barrier to speaking clearly about our business is that we must choose to communicate with someone other than everyone. In other words, we must risk being uninteresting to some portion of our audience in exchange for really knocking our value prop out of the park for others.
Read carefully. Then choose.
11 A/B Split Testing Mistakes I See Businesses Make All The Time - 0 views
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@peeplaja has put into one blog post most of the hard lessons we've learned over the years of testing here in the Conversion Lab. Peep doesn't mince words ("There is no best color").
Don't let all of this scare you. It's better to try and learn from your mistakes than to not make any mistakes at all. Test away!
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In my book I say that abandonment is like cholesterol: There is a good kind and a bad kind. For each there is a strategy for reducing the impact of abandonment on your business.
Good abandoners leave because they aren't done with their shopping process. The challenge is to get them to come back and buy when they are done. There are several strategies here for retargeting the visitor who abandons using email and ads.
Bad abandoners leave because you surprised them or didn't provide the information they were looking for. This kind of abandonment can be treated by improving the checkout process and by using pricing and shipping strategies.
Abandonment is the most heartbreaking of conversion killers. it is also a fertile place to increase the performance of your website.