Google Tweaks AdWords To Give Landing Page Quality More Weight - 0 views
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Conversion math is sometimes hard to understand. How can really small increases in website conversion rates LOWER the cost of all f my marketing? Well, that is a discussion for another time. Now you don't have to think so hard about it.
Google has laid it out very clearly: If your landing pages are good, they will send you more traffic for less money. You don't have to be a math genius to figure out the importance of conversion optimization anymore.
Google Adwords CTR Validity Tool - 0 views
Tracking PayPal with Google Analytics and Google AdWords - Loves Data Blog - 1 views
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PayPal is a preferred method of payment for many of your visitors. Even if you've got a merchant account and gateway all setup, you should consider PayPal as an alternative source.
However, measuring transactions through PayPal is problematic. Or it was.
Here is an excellent post on how to configure your PayPal account and Google Analytics for full-transaction tracking, includkng Ecommerce tracking.
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So, I'm pleased that my column on the Backward Landing Page was included in this roundup of AdWords and SEM guides. After all, the top half of your conversion rate fraction is the number of conversions. Landing pages have everything to do with that.