Why Native Apps Really are Doomed: Native Apps are Doomed pt 2 - JavaScript Scene - Medium - 0 views
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@_EricElliott makes a strong case for choosing Web apps for your mobile users over deploying native apps through the app stores. We can add to this that AB testing Web apps (Elliott calls them progressive web apps) is easier with the tools we have. Many advanced tools don't yet support native applications.
However, responsive web designs aren't enough. You should still put the effort in to craft a mobile-centric web app, as if you were developing a native app.
Best Practices for Imagery - 0 views
2014 TrustRadius CRO Survey - 0 views
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For those that want to drill down on Advanced Segments in Google Analytics, here is a survey of several segments you may find interesting.