The Messy Fourth Estate - GEN - 0 views
gen.medium.com/ssy-fourth-estate-a42c1586b657
opinion analysis media finance capitalism trust socialmedia socialnetworking
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teens who are trying to make sense of social issues aren’t finding progressive activists willing to pick them up. They’re finding the so-called alt-right. I can’t tell you how many youth we’ve seen asking questions like I asked being rejected by people identifying with progressive social movements, only to find camaraderie among hate groups. What’s most striking is how many people with extreme ideas are willing to spend time engaging with folks who are in the tornado.Spend time reading the comments below the YouTube videos of youth struggling to make sense of the world around them. You’ll quickly find comments by people who spend time in the manosphere or subscribe to white supremacist thinking. They are diving in and talking to these youth, offering a framework to make sense of the world, one rooted in deeply hateful ideas. These self-fashioned self-help actors are grooming people to see that their pain and confusion isn’t their fault, but the fault of feminists, immigrants, people of color. They’re helping them believe that the institutions they already distrust — the news media, Hollywood, government, school, even the church — are actually working to oppress them.
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Deeply committed to democratic governance, George Washington believed that a representative government could only work if the public knew their representatives. As a result, our Constitution states that each member of the House should represent no more than 30,000 constituents. When we stopped adding additional representatives to the House in 1913 (frozen at 435), each member represented roughly 225,000 constituents. Today, the ratio of congresspeople to constituents is more than 700,000:1. Most people will never meet their representative, and few feel as though Washington truly represents their interests. The democracy that we have is representational only in ideal, not in practice.
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Journalism can only function as the fourth estate when it serves as a tool to voice the concerns of the people and to inform those people of the issues that matter. Throughout the 20th century, communities of color challenged mainstream media’s limitations and highlighted that few newsrooms represented the diverse backgrounds of their audiences. As such, we saw the rise of ethnic media and a challenge to newsrooms to be smarter about their coverage. But let’s be real — even as news organizations articulate a commitment to the concerns of everyone, newsrooms have done a dreadful job of becoming more representative
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local journalism has nearly died. The success of local journalism didn’t just matter because those media outlets reported the news, but because it meant that many more people were likely to know journalists. It’s easier to trust an institution when it has a human face that you know and respect. And as fewer and fewer people know journalists, they trust the institution less and less
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We’ve also seen the rise of celebrity news hosts. These hosts help push the boundaries of parasocial interactions, allowing the audience to feel deep affinity toward these individuals, as though they are true friends. Tabloid papers have long capitalized on people’s desire to feel close to celebrities by helping people feel like they know the royal family or the Kardashians. Talking heads capitalize on this, in no small part by how they communicate with their audiences. So, when people watch Rachel Maddow or listen to Alex Jones, they feel more connected to the message than they would when reading a news article. They begin to trust these people as though they are neighbors. They feel real.
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People want to be informed, but who they trust to inform them is rooted in social networks, not institutions. The trust of institutions stems from trust in people. The loss of the local paper means a loss of trusted journalists and a connection to the practices of the newsroom. As always, people turn to their social networks to get information, but what flows through those social networks is less and less likely to be mainstream news
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As the institutional construction of news media becomes more and more proximately divorced from the vast majority of people in the United States, we can and should expect trust in news to decline. No amount of fact-checking will make up for a widespread feeling that coverage is biased. No amount of articulated ethical commitments will make up for the feeling that you are being fed clickbait headlines.
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while the population who believes that CNN and the New York Times are “fake news” are not demographically representative, the questionable tactics that news organizations use are bound to increase distrust among those who still have faith in them.
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There are many types of capitalism. After all, the only thing that defines capitalism is the private control of industry (as opposed to government control). Most Americans have been socialized into believing that all forms of capitalism are inherently good (which, by the way, was a propaganda project). But few are encouraged to untangle the different types of capitalism and different dynamics that unfold depending on which structure is operating.
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Starting in the 1980s, savvy investors realized that many local newspapers owned prime real estate in the center of key towns. These prized assets would make for great condos and office rentals. Throughout the country, local news shops started getting eaten up by private equity and hedge funds — or consolidated by organizations controlled by the same forces. Media conglomerates sold off their newsrooms as they felt increased pressure to increase profits quarter over quarter.
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the extractive financiers who targeted the news business weren’t looking to keep the news alive. They wanted to extract as much value from those business as possible. Taking a page out of McDonald’s, they forced the newsrooms to sell their real estate. Often, news organizations had to rent from new landlords who wanted obscene sums, often forcing them to move out of their buildings. News outlets were forced to reduce staff, reproduce more junk content, sell more ads, and find countless ways to cut costs. Of course the news suffered — the goal was to push news outlets into bankruptcy or sell, especially if the companies had pensions or other costs that couldn’t be excised.
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the fragmentation of the advertising industry due to the internet hastened this process. And let’s also be clear that business models in the news business have never been clean. But no amount of innovative new business models will make up for the fact that you can’t sustain responsible journalism within a business structure that requires newsrooms to make more money quarter over quarter to appease investors. This does not mean that you can’t build a sustainable news business, but if the news is beholden to investors trying to extract value, it’s going to impossible. And if news companies have no assets to rely on (such as their now-sold real estate), they are fundamentally unstable and likely to engage in unhealthy business practices out of economic desperation.
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Untangling our country from this current version of capitalism is going to be as difficult as curbing our addiction to fossil fuels
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no business can increase ROI forever.ROI capitalism isn’t the only version of capitalism out there. We take it for granted and tacitly accept its weaknesses by creating binaries, as though the only alternative is Cold War Soviet Union–styled communism. We’re all frogs in an ocean that’s quickly getting warmer. Two degrees will affect a lot more than oceanfront properties.
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strategically building news organizations as a national project to meet the needs of the fourth estate. It means moving away from a journalism model that is built on competition for scarce resources (ads, attention) to one that’s incentivized by societal benefits
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Create programs beyond the military that incentivize people from different walks of life to come together and achieve something great for this country. This could be connected to job training programs or rooted in community service, but it cannot be done through the government alone or, perhaps, at all. We need the private sector, religious organizations, and educational institutions to come together and commit to designing programs that knit together America while also providing the tools of opportunity.
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We need to work together to build networks that can catch people when they’re falling. We’ve relied on volunteer labor for a long time in this domain—women, churches, volunteer civic organizations—but our current social configuration makes this extraordinarily difficult. We’re in the middle of an opiate crisis for a reason. We need to think smartly about how these structures or networks can be built and sustained so that we can collectively reach out to those who are falling through the cracks.
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While I strongly believe that technology companies have a lot of important work to do to be socially beneficial, I hold news organizations to a higher standard because of their own articulated commitments and expectations that they serve as the fourth estate. And if they can’t operationalize ethical practices, I fear the society that must be knitted together to self-govern is bound to fragment even further.
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You don’t earn trust when things are going well; you earn trust by being a rock during a tornado. The winds are blowing really hard right now. Look around. Who is helping us find solid ground?