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Ed Webb

Gorbachev's Pizza Hut Ad Is His Most Bizarre Legacy - 0 views

foreignpolicy.com/...za-hut-ad-thanksgiving-miracle

Russia USSR history politics media advertising

shared by Ed Webb on 28 Nov 19 - Cached
  • There’s an undeniable voyeuristic frisson of seeing a man who once commanded a superpower hawking pizza
  • BBDO Chairman Philip Dusenberry insisted that the agency’s advertisements be cinematic in their quality. The Gorbachev production lived up to that standard. Informed estimates put the commercial’s budget in the low millions of dollars. Darbyshire, who wrote the script in English, went through three translators to get the right level of idiomatic Russian. To capture the beautiful establishing shots of Red Square and its domed churches, the crew hefted the film cameras high atop the Kremlin itself. And somehow the production managed to get the whole square shut down for the entire shoot.
  • In 1991, the heads of the former Soviet republics had voted to give Gorbachev a pension of 4,000 rubles per month—but it was not indexed to inflation. By 1994, according to Meduza, his pension was worth less than $2 a month.
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  • Gorbachev was determined to stay in Russia and fight for reform, not to take up a life of well-compensated exile abroad. To do that, he would need money to fund his center, his staff, and his activities—urgently. As Gorbachev later told France 24 when asked about the ad, “I needed to finish the building. The workers started to leave—I needed to pay them.” To keep his vision going—and to stay relevant in a world moving beyond him—he would need a lot of money. More, even, than he could make by giving lectures. More than anyone in Russia could, or wanted to, give him.
  • a Moscow Pizza Hut near Red Square, which had opened in 1990 as part of a Soviet-era deal with the chain’s then-parent company, PepsiCo. That arrangement, which had been hailed as the “deal of the century,” flopped when the Soviet Union collapsed, killing both the Russian economy and the restaurant’s supply chain. (Overnight, Lithuanian mozzarella became an expensive import from a foreign country.)
  • The concept obviously exploited the shock value of having a former world leader appear. But the ad played on the fact that Gorbachev was far more popular outside Russia than inside it. As late as October 1991, a Wall Street Journal/NBC News poll showed that 54 percent of Americans wanted to see Gorbachev as the head of the Soviet Union, compared with only 18 percent for Yeltsin. And warm feelings toward Gorbachev persisted in the West long after the Soviet Union dissolved.
  • The negotiations took months. Partly, this represented a negotiating tactic: The longer the negotiations drew out, the higher Gorbachev’s talent fee would be. But it also represented real hesitation on Gorbachev’s part.
  • (The exact amount that Gorbachev would receive for the commercial is secret, but it may have been one of the largest talent fees in history—an amount that would be easily in the seven figures today, adjusted for inflation.)
  • Gorbachev finally assented—with conditions. First, he would have final approval over the script. That was acceptable. Second, he would not eat pizza on film. That disappointed Pizza Hut. “We always wanted the hero of the ad to eat the pizza,”
  • Gorbachev’s granddaughter Anastasia Virganskaya ended up eating the slice.
  • A tightening of laws on foreign support for nonprofits inside Russia squeezed the Gorbachev Foundation; many of his family members have reportedly moved to Germany. In a book released last month, Gorbachev even weakly offered praise for his successor on the grounds that Putin “inherited chaos” and that his moves could be justified if “the aim of authority is to create conditions for developing a strong modern democracy.”
  • Filming the interior scenes took the better part of a day in a different location, inside a real Moscow Pizza Hut. (Even though the bulk of the commercial is just a conversation around a table, multiple sources stressed that filming such a scene—with its complicated sightlines—is enormously challenging.) Coincidentally, it also happened to be Thanksgiving Day in the United States. Since the commercial was being shot at a working Pizza Hut, the cast and crew—including Gorbachev—ate pizza, which was “one of the most interesting Thanksgiving dinners I’ve ever had,” said Shaine, who was seated with Gorbachev.
  • Gorbachev justified his decision to do the commercial on two grounds. First, the former leader argued, “pizza is for everyone.” It was nicely communal: “It’s not only consumption. It’s also socializing.”
  • Besides the expense and effort of the shoot and the postproduction (an original score recorded live!), the dialogue is entirely in Russian with English subtitles—even though Americans hate subtitles.
  • The commercial closes with the cheers resounding throughout Red Square and then all of Moscow in progressively wider shots with celebratory music underneath. “It has this impression, you might say the illusion, that the entire nation feels this is a wonderful thing that happened.” Of course, it is an illusion—in this case, taking the actor’s dialogue, adding reverb, and layering the chants over each other. But it’s also one that suited both the marketing needs of Pizza Hut and the myth-making needs of Gorbachev. Pizza Hut gets to be not only the avatar of global capitalism but also the restaurant that brings people together. In the commercial’s fiction, at least, Gorbachev gets the hero’s reception that Raisa always thought he deserved.
  • The future turned out to be much dimmer than the ad anticipated. A little less than a year after the ad was filmed, in August 1998, the Russian financial system collapsed. The economic recovery that had begun to take hold was wiped out. As the Moscow Times wrote, “The whole Russian economy fell to pieces at a stroke.”
  • Whatever optimism made the pro-Gorbachev slant of the ad even dimly plausible as a representative sampling of Muscovite opinion vanished. News reports suggest that the Pizza Hut location in which the commercial was filmed itself closed during the crash.
  • this fictional family, like most Russians, probably spent the early 2000s supporting the increasingly hard-line Vladimir Putin, seeing him as “the only person who can take them back to stability and potential for growth,” Weber said. Out with pizza, in with the vertical of power.
  • despite Gorbachev’s ambitions that his post-presidency could push his country toward greater openness, Russia has slipped ever further along a much less free path than he once envisioned
  • it’s a beautiful short film and a very weird advertisement: Who would have thought that a bunch of Muscovites bickering about the end of communism would be a natural pitch for pizza?
  • In a 2018 poll by the respected Levada Center (another byproduct of Gorbachev’s reforms), 66 percent of Russians responded that they regretted the collapse of the Soviet Union. So, of course, does Gorbachev. His ambition was to perfect the country, not to end it.
  • As a leader, Russians rank Gorbachev well below Joseph Stalin.
Ed Webb

As populists hold on to power in Poland, press freedom fears rise | Media | Al Jazeera - 0 views

www.aljazeera.com/...ears-rise-191014183653018.html

Poland media democracy populism authoritarianism

shared by Ed Webb on 15 Oct 19 - Cached
  • The re-election of the conservative-nationalist group, founded and led by Jaroslaw Kaczynski, has heightened fears among the journalists and academics that freedom of the press will be further restricted in the party's pursuit of a proposed "new media order".  PiS announced in its 232-page election manifesto that it wanted to regulate the status of journalists
  • The deputy culture minister, Pawel Lewandowski, has said: "[The media] is a type of state power. "We must have 100 percent certainty that everything that happens in Poland is overseen by the Polish authorities."
  • Since 2015, PiS has taken control of public companies, the courts and state-run broadcasting in its remoulding of society.  Press freedom in Poland has fallen from 18th to 58th place out of 180 countries in an annual index conducted by Reporters Without Borders (RSF).
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  • A turning point for the media came in January 2016 when Polish President Andrzej Duda signed controversial laws enabling the government to appoint the heads of public TV and radio, as well as civil service directors. 
  • More than 200 people were fired as a result, and their roles were taken over by people who support the government
  • the EU said it jeopardised the bloc's values.
  • There is greater trust in private independent media compared with public service broadcasters; only 20 percent of Poles believe the media is free from political influence, according to a study published last year.
  • Private media groups that have supported the opposition complain that they are losing advertising contracts from state-owned companies, which are increasing their spending to pro-government outlets
  • Since Gazeta Wyborcza published a series of stories that revealed corruption at the Financial Supervision Authority, forcing its chairman Marek Chrzanowski to resign, the ruling party and other state bodies have filed some 50 legal challenges against the newspaper and the lead reporter, Wojciech Czuchnowski.
  • Another major outlet that has come under pressure is TVN, a private television station owned by Discovery, Inc., a US media company.  In 2018, the government accused a TVN of promoting fascism, referring to photos taken during an undercover assignment that infiltrated Polish neo-Nazis and broadcast footage of its members holding a birthday party for Adolf Hitler.
  • Poland's media regulator issued a 1.5 million zloty ($389,000) fine to TVN for its coverage of anti-government protests outside Parliament, on the basis that it "propagated illegal activities and encouraged behaviour threatening security."
  • State media described the July anti-government protests as a "street revolt" that aimed to "bring Islamic immigrants to Poland".
Ed Webb

Has Erdogan given up rapprochement with Arabs? - 0 views

www.al-monitor.com/...sappointed-by-arab-league.html

Turkey Arabs arableague Syria nationalism foreignpolicy AKP Erdogan history memory

shared by Ed Webb on 02 Nov 19 - No Cached
  • the lack of trust for Arabs among Turkey’s intellectuals and the rest of the public is based on historical developments. According to the Turkish Historical Society, in 1916, Sheriff of Mecca Hussein bin Ali subscribed to the British promise of independence, rose against the Ottomans and became an instrument of dividing the Ottoman empire among Christian states. This “Arab betrayal” has left a scar in Turkish minds.
  • renowned historian Ilber Ortayli, who said, “Palestine, which rose against the Ottomans and betrayed them, today is paying for this betrayal with its life and property.”
  • AKP came to power in 2003 and adopted a policy of rapprochement with Arabs
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  • the 22-member Arab League debated Turkey’s incursion into Syria and condemned Turkey for it, much to Ankara's disappointment.
  • “Oh Arab League! Today 3,650,000 Arabs are our guests. Why don’t you see this? Why did they escape? They fled the Syrian barrel bombs. We are acting as their brothers. Did you spend a single penny for these people? Now you are making haphazard decisions about Turkey. So what if you do?”
  • “The Arab League, which didn’t raise its voice while Arabs, Kurds and Turkmens suffered the cruelties of terror, is disturbed by our struggle against terror. The Arab League’s condemnation of Turkey means supporting terror.”
  • Reactions in Turkey now show that 17 years of effort to create a new Arab image have failed. One indication is the angry reactions to Arab-language signs all over the country. Turkey's central Anatolian province of Eskisehir began efforts to use only Turkish in all sign boards, advertisements, noting that the public's aversion to Arabic signs has grown in response to Arab states' opposition to Turkey over its Syria operation.
  • the “Arabs are our brothers” thesis has been abandoned.
  • Ed Webb on 02 Nov 19
     
    Political culture derived from history...
Ed Webb

The Messy Fourth Estate - GEN - 0 views

gen.medium.com/ssy-fourth-estate-a42c1586b657

opinion analysis media finance capitalism trust socialmedia socialnetworking

shared by Ed Webb on 17 Nov 19 - Cached
  • teens who are trying to make sense of social issues aren’t finding progressive activists willing to pick them up. They’re finding the so-called alt-right. I can’t tell you how many youth we’ve seen asking questions like I asked being rejected by people identifying with progressive social movements, only to find camaraderie among hate groups. What’s most striking is how many people with extreme ideas are willing to spend time engaging with folks who are in the tornado.Spend time reading the comments below the YouTube videos of youth struggling to make sense of the world around them. You’ll quickly find comments by people who spend time in the manosphere or subscribe to white supremacist thinking. They are diving in and talking to these youth, offering a framework to make sense of the world, one rooted in deeply hateful ideas. These self-fashioned self-help actors are grooming people to see that their pain and confusion isn’t their fault, but the fault of feminists, immigrants, people of color. They’re helping them believe that the institutions they already distrust — the news media, Hollywood, government, school, even the church — are actually working to oppress them.
  • Deeply committed to democratic governance, George Washington believed that a representative government could only work if the public knew their representatives. As a result, our Constitution states that each member of the House should represent no more than 30,000 constituents. When we stopped adding additional representatives to the House in 1913 (frozen at 435), each member represented roughly 225,000 constituents. Today, the ratio of congresspeople to constituents is more than 700,000:1. Most people will never meet their representative, and few feel as though Washington truly represents their interests. The democracy that we have is representational only in ideal, not in practice.
  • Journalism can only function as the fourth estate when it serves as a tool to voice the concerns of the people and to inform those people of the issues that matter. Throughout the 20th century, communities of color challenged mainstream media’s limitations and highlighted that few newsrooms represented the diverse backgrounds of their audiences. As such, we saw the rise of ethnic media and a challenge to newsrooms to be smarter about their coverage. But let’s be real — even as news organizations articulate a commitment to the concerns of everyone, newsrooms have done a dreadful job of becoming more representative
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  • local journalism has nearly died. The success of local journalism didn’t just matter because those media outlets reported the news, but because it meant that many more people were likely to know journalists. It’s easier to trust an institution when it has a human face that you know and respect. And as fewer and fewer people know journalists, they trust the institution less and less
  • We’ve also seen the rise of celebrity news hosts. These hosts help push the boundaries of parasocial interactions, allowing the audience to feel deep affinity toward these individuals, as though they are true friends. Tabloid papers have long capitalized on people’s desire to feel close to celebrities by helping people feel like they know the royal family or the Kardashians. Talking heads capitalize on this, in no small part by how they communicate with their audiences. So, when people watch Rachel Maddow or listen to Alex Jones, they feel more connected to the message than they would when reading a news article. They begin to trust these people as though they are neighbors. They feel real.
  • People want to be informed, but who they trust to inform them is rooted in social networks, not institutions. The trust of institutions stems from trust in people. The loss of the local paper means a loss of trusted journalists and a connection to the practices of the newsroom. As always, people turn to their social networks to get information, but what flows through those social networks is less and less likely to be mainstream news
  • As the institutional construction of news media becomes more and more proximately divorced from the vast majority of people in the United States, we can and should expect trust in news to decline. No amount of fact-checking will make up for a widespread feeling that coverage is biased. No amount of articulated ethical commitments will make up for the feeling that you are being fed clickbait headlines.
  • while the population who believes that CNN and the New York Times are “fake news” are not demographically representative, the questionable tactics that news organizations use are bound to increase distrust among those who still have faith in them.
  • There are many types of capitalism. After all, the only thing that defines capitalism is the private control of industry (as opposed to government control). Most Americans have been socialized into believing that all forms of capitalism are inherently good (which, by the way, was a propaganda project). But few are encouraged to untangle the different types of capitalism and different dynamics that unfold depending on which structure is operating.
  • Starting in the 1980s, savvy investors realized that many local newspapers owned prime real estate in the center of key towns. These prized assets would make for great condos and office rentals. Throughout the country, local news shops started getting eaten up by private equity and hedge funds — or consolidated by organizations controlled by the same forces. Media conglomerates sold off their newsrooms as they felt increased pressure to increase profits quarter over quarter.
  • We need to work together to build networks that can catch people when they’re falling. We’ve relied on volunteer labor for a long time in this domain—women, churches, volunteer civic organizations—but our current social configuration makes this extraordinarily difficult. We’re in the middle of an opiate crisis for a reason. We need to think smartly about how these structures or networks can be built and sustained so that we can collectively reach out to those who are falling through the cracks.
  • the fragmentation of the advertising industry due to the internet hastened this process. And let’s also be clear that business models in the news business have never been clean. But no amount of innovative new business models will make up for the fact that you can’t sustain responsible journalism within a business structure that requires newsrooms to make more money quarter over quarter to appease investors. This does not mean that you can’t build a sustainable news business, but if the news is beholden to investors trying to extract value, it’s going to impossible. And if news companies have no assets to rely on (such as their now-sold real estate), they are fundamentally unstable and likely to engage in unhealthy business practices out of economic desperation.
  • Untangling our country from this current version of capitalism is going to be as difficult as curbing our addiction to fossil fuels
  • no business can increase ROI forever.ROI capitalism isn’t the only version of capitalism out there. We take it for granted and tacitly accept its weaknesses by creating binaries, as though the only alternative is Cold War Soviet Union–styled communism. We’re all frogs in an ocean that’s quickly getting warmer. Two degrees will affect a lot more than oceanfront properties.
  • strategically building news organizations as a national project to meet the needs of the fourth estate. It means moving away from a journalism model that is built on competition for scarce resources (ads, attention) to one that’s incentivized by societal benefits
  • Create programs beyond the military that incentivize people from different walks of life to come together and achieve something great for this country. This could be connected to job training programs or rooted in community service, but it cannot be done through the government alone or, perhaps, at all. We need the private sector, religious organizations, and educational institutions to come together and commit to designing programs that knit together America while also providing the tools of opportunity.
  • the extractive financiers who targeted the news business weren’t looking to keep the news alive. They wanted to extract as much value from those business as possible. Taking a page out of McDonald’s, they forced the newsrooms to sell their real estate. Often, news organizations had to rent from new landlords who wanted obscene sums, often forcing them to move out of their buildings. News outlets were forced to reduce staff, reproduce more junk content, sell more ads, and find countless ways to cut costs. Of course the news suffered — the goal was to push news outlets into bankruptcy or sell, especially if the companies had pensions or other costs that couldn’t be excised.
  • we need to build large-scale cultural resilience
  • While I strongly believe that technology companies have a lot of important work to do to be socially beneficial, I hold news organizations to a higher standard because of their own articulated commitments and expectations that they serve as the fourth estate. And if they can’t operationalize ethical practices, I fear the society that must be knitted together to self-govern is bound to fragment even further.
  • You don’t earn trust when things are going well; you earn trust by being a rock during a tornado. The winds are blowing really hard right now. Look around. Who is helping us find solid ground?
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