Democratise | Publications | Audience map - 0 views
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Brian G. Dowling on 24 Jul 16We find that a powerful approach to understanding your stakeholders is to view them as parts of a wider ecosystem. To do this, we start with a group mapping exercise. The power of the group process means you're more likely to uncover the best information and the learning goes much deeper. Once you've defined the audience, you can go on to identify relationships, who influencers who and then to develop appropriate messages and channels to connect with them.