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Democratise (formerly FutureDigital) was founded in New Zealand in 1997 as Wairua Consulting. Our new name reflects our relaunch in 2012, our new based in Europe and our broader approach. Away from digital democracy towards a more strategic and systemic approach to democratic strengthening, open government and effective engagement. It reflects our mission to operate as a collaborative social business, where we partner for good and put people and communities ahead of profit.

We find that a powerful approach to understanding your stakeholders is to view them as parts of a wider ecosystem. To do this, we start with a group mapping exercise. The power of the group process means you're more likely to uncover the best information and the learning goes much deeper. Once you've defined the audience, you can go on to identify relationships, who influencers who and then to develop appropriate messages and channels to connect with them.