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Twitter as a Powerful Educational Tool - 1 views

  • Eventually, the people on the street, armed with nothing more than a cell phone and a free social media site, changed the course of history. If you are a middle or high school social studies teacher, and you wanted to provide your students with a close-up view of the events unfolding in Egypt, you could turn to a traditional news service. Or, you could follow the hashtag #Egypt on Twitter and tap into the real-time pulse of unfolding events by people on the streets of Cairo.
  • examples of classrooms using Twitter as a way to share learning opportunities with others outside of the classroom. For example, supplementary photo and video tools provide the ability to share learning from anywhere someone can access an Internet connection
  • Teachers should have the skill set to build their own personal learning networks to be global. Teachers should be able to leverage their PLN to bring the challenge of authentic conversation to their students. Teachers should be able to use social media to connect their students to real-world problems. Like Mrs. Caviness, we believe that educators should be powerful role models and provide examples of how to use the most powerful social media tools to expand the boundaries of learning.
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    This article puts Twitter and education together and demonstrates that both can be connected to create a much more valuable and rich educational experience. The teacher in this article used Twitter to strengthen students' current knowledge as well as build a growing library of material for future lessons.
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New tools for new movements: Using social media for civil good - 0 views

  • social media had an enormous impact on the fate of the bill. Demonstrations were held all over Europe, Twitter and other social media were used to contact, support and encourage the MEPs to vote against ACTA.
  • Thus, this is just one side of the story: through new and social media, activists and NGOs can directly reach their audience, supporting and sometimes even replacing traditional media as information source.
  • “Take the ‘occupy movements’, for example: they used Twitter as a main means to spread the word and report real-time what is happening in the field, they used livestream channels to broadcast from the protests and tell a different perspective from TVs and newspapers. Occupy folks used blogs to tell in-depth stories from the field, photos to document and illustrate the stories, and podcasting to make the voice of the protesters heard and to amplify the message.”
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  • Smartphones, the Internet, the new media and the social networks are excellent means to help every citizen to run stories from the field, documenting cases and share them widely with audience through blogs and social networks.
  • An important exception to this has been, in recent years, the rise of the Italian Five Star Movement. In origin a simple association of different groups of local activists coalesced around beppegrillo.it, a blog founded by former comedian Beppe Grillo, the movement quickly grew into becoming one of the main forces of the Italian political arena. Its disruptive political agenda, together with the charisma of Beppe Grillo, explains this quick rise to prominence.
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    This compilation of articles show how social media can be used to create awareness on current events and in turn can push for a change for the world to improve. The various articles are based in Europe and how movements were successful or on the way to reach their goal(s).
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Emotion and Virality on Social Media » Social Media Lab - 0 views

  • Is Happiness Contagious Online?
  • Can happiness spread from person to person? If we are talking about a network of locally bounded individuals with many face-to-face interactions consisting of “strong” ties, the answer is a definite “Yes!”
  • This study uses advanced automated sentiment analysis techniques to determine whether positive messages (tweets) posted online via Twitter, a popular microblogging site, are more likely to be forwarded (retweeted) as compared to negative messages.
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    This article analyzes the idea of how virality can be influenced by the emotions felt by the audience. For example, the article explains how people who feel emotions such as happiness as result of viewing certain content are more likely to share it with their friends and networks, therefore contributing to it going viral. The article also uses data collected from Fowler and Christakis' study in 2008 which monitored the emotions people experienced when sharing things on Twitter.
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How to Make Your Content Go Viral - 0 views

  • There’s a science behind why people share some things rather than others
  • Compelling content hinges on one key detail: its sharability.
  • The better it makes them look, the more likely they'll be to pass it on.
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  • People shared this information because it made them look good.
  • "Triggers"
  • ounds and other stimuli that remind us of related products and ideas — are another reason we share.
  • the content people choose to share isn't random. By understanding the science of virality, you can increase the likelihood that your content will be shared.
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    In this article, Jonah Berger explains "what makes things go viral," essentially what common themes tie things together when being virally shared. Berger expresses that there is a science behind why content go viral- for example, he says that virality can depend on the medium of how it's shared and it's level of sharability (ex. Facebook or Twitter). Also, Berger notes that another reason why content goes viral is because individuals want to appear more intelligent by sharing certain links that make them look better. Berger also explains that viral content has a related theme of "triggers," meaning it appeals to our stimuli in the form of sight and sound.
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Photographer wins $1.2 million from companies that took pictures off Twitter - 0 views

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    This article talks about copyright violations of a company to an individual. The company used a photographer's pictures for their benefit of making it used commercially for their profits. Just because it was posted on Twitter, a public domain, doesn't mean one can steal someone's products without permission. This is related to our copyright lecture of what not to use for commercial use without giving credit to the original owner of the product.
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Tips to Make Money With Social Media - 0 views

  • social media marketers basically have one broad goal: to increase traffic and/or exposure
  • The media they post is focused on a lifestyle – not a brand
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    This article could be helpful for anyone hoping to work in communications or as an entrepreneur in the future.  It thoroughly explains how companies make money by using free social medias including Facebook and twitter (even providing visual examples).  Due to the increase of people online, and on social networking websites these tips can largely increase profitability and communication clarity of any public company.  They may also help with the media episodes project whilst trying to create and market social media to a specific audience.   
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Occupy Wall Street uses social media to spread nationwide - CBS News - 0 views

  • Occupy Wall Street uses social media to spread nationwide
  • (CBS) - Social media has been an important tool for protesters overseas. Now that the Occupy Wall Street protests have reached a tipping point, the abundance of online organizing is staggering.
  • Once we took a closer look at the movement and how it was being organized, we were impressed. The protesters used all forms of social media keep the movement alive. 
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  • Facebook pages have popped up for major cities across the country. Twitter hashtags have been established for communication at general assemblies. Countless videos have been posted to YouTube, Vimeo and Livestream. We found some moving personal accounts of job loss and helplessness shared on the blog, "We are the 99 percent."
  • Occupy Wall Street even got an Internet meme. The Occupy Sesame Street meme puts the central characters of the children's show in the shoes of regular Americans, with one Twitter user tweeting, "Truly outrageous that 99% of the cookies are consumed by 1% of the monsters on PBS. #occupysesamestreet."
  • Meetup groups have formed in 872 cities across the U.S., using the Occupy Together website as a central hub. We look forward to seeing the status updates, tweets, Instagrams...you get it.
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    This short article describes the social media efforts employed by the Occupy movement. It also includes links to some of these social media pages to further arouse the interest by the reader.
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An overview of the social media ecosystem - 0 views

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    This short article takes a critical look at the different types of social media platforms. The author has an interesting take on how social media has evolved over the past years saying that: "Within the last seven years, we have been through three waves of social domination: The publishing wave (with blogs), the sharing wave (with Facebook and Twitter), and the curating wave (with Quora, Pinterest and alike)." The author goes on to place further importance on the type of content users post and how that impacts the evolution of social platforms. Towards the end he also touches on the choosing the right social media for different types of business.
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    Last week Professor McMaster touched on online ecosystems. If you want to know more about it, this Forbes article clearly describes what a social media ecosystem is. The key image depicts the social media landscape in very compact and useful way. It shows all the different ways users interact with their devices.
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Strategies to Grow Your Business and Build Your Brand - 1 views

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    This article refers to the lecture and assignment of the power of social media tools to represent a brand or organization. Furthermore, this article talks about the four big social media platforms, being LinkedIn, Facebook, Twitter, and YouTube. These social media tools are great for commercial use; to connect and gather interest from the public. It touches base with individuals on an almost personal perspective, as the platforms talk directly to an individual or certain group. This article emphasizes why these 4 well known platforms are being used by marketing teams and organizations themselves.
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