General notability guideline
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If a topic has received significant coverage in reliable sources that are independent of the subject, it is presumed to satisfy the inclusion criteria for a stand-alone article.
"Significant coverage" means that sources address the subject directly in detail, and no original research is needed to extract the content. Significant coverage is more than trivial but may be less than exclusive.[1]
"Reliable" means sources need editorial integrity to allow verifiable evaluation of notability, per the reliable source guideline. Sources may encompass published works in all forms and media. Availability of secondary sources covering the subject is a good test for notability.[2]
"Sources,"[3] defined on Wikipedia as secondary sources, provide the most objective evidence of notability. The number and nature of reliable sources needed varies depending on the depth of coverage and quality of the sources. Multiple sources are generally preferred.[4]
"Independent of the subject" excludes works produced by those affiliated with the subject including (but not limited to): self-publicity, advertising, self-published material by the subject, autobiographies, press releases, etc.[5]
"Presumed" means that substantive coverage in reliable sources establishes a presumption, not a guarantee, of notability. Editors may reach a consensus that although a topic meets this criterion, it is not suitable for inclusion. For example, it may violate what Wikipedia is not.[6]
A topic for which this criterion is deemed to have been met by consensus, is usually worthy of notice, and satisfies one of the criteria for a stand-alone article in the encyclopedia. Verifiable facts and content not supported by multiple independent sources may be appropriate for inclusion within another article.