How to Identify and Target B2B Influencers in Your Email Campaigns - 0 views
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clarence Mathers on 04 Sep 12Although technically not a part of the "target" segment, influencers play a key role in the purchasing decisions of your target audience and should be included in your B2B marketing database resources. This post looks at a few basic guidelines to help you confidently identify and precisely target B2B influencers with your email marketing campaign.