Group items tagged Contact - Classroom 2.0

The Five Strangest Myths About B2B Email Marketing of 2012 - Busted - 0 views

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sales leads database contact list email

shared by clarence Mathers on 31 Aug 12 - No Cached

clarence Mathers on 31 Aug 12

You've probably read or heard rumors about the "ultimate demise" of email marketing going around. This is one of the "big" predictions in 2012, apart from the Mayan calendar's December doomsday deadline.

<div class="cArrow"> </div><div class="cContentInner">You've probably read or heard rumors about the "ultimate demise" of email marketing going around. This is one of the "big" predictions in 2012, apart from the Mayan calendar's December doomsday deadline.</div>

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Six Best-Kept Secrets in Nurturing B2B Leads for IT Sales & Marketing - 0 views

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sales leads database contact list email

shared by clarence Mathers on 31 Aug 12 - No Cached

clarence Mathers on 31 Aug 12

So you got yourself some fresh leads from your marketing efforts and your favorite B2B database vendor. Now, what do you do with those? That's right: lead nurturing, and this post tells you six of its least-known secrets and how each applies to you, the IT marketer.

<div class="cArrow"> </div><div class="cContentInner">So you got yourself some fresh leads from your marketing efforts and your favorite B2B database vendor. Now, what do you do with those? That's right: lead nurturing, and this post tells you six of its least-known secrets and how each applies to you, the IT marketer.</div>

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Six Smart Ways to Cut B2B Email Lists into Precise Segments for Targeted Campaigns - 0 views

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shared by clarence Mathers on 31 Aug 12 - No Cached

clarence Mathers on 31 Aug 12

A few posts ago, we touched the topic of B2B lead nurturing and the importance of matching content with audience. In email marketing, communicating with the "right" audience means slicing your B2B email lists into particular segments that receive emails of specific content.

<div class="cArrow"> </div><div class="cContentInner">A few posts ago, we touched the topic of B2B lead nurturing and the importance of matching content with audience. In email marketing, communicating with the "right" audience means slicing your B2B email lists into particular segments that receive emails of specific content.</div>

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Five B2B Content Marketing Tips for the Savvy Start-up - 0 views

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shared by clarence Mathers on 30 Aug 12 - No Cached

clarence Mathers on 30 Aug 12

Being a tiny neophyte in today's business environment can be extremely daunting. You'd have to worry about doing your own thing without getting eaten by the industry behemoths that have almost every advantage at their side. Marketing is one of the areas where established businesses have an edge, with deep pockets to reach into for branding, advertising, and sales.

<div class="cArrow"> </div><div class="cContentInner">Being a tiny neophyte in today's business environment can be extremely daunting. You'd have to worry about doing your own thing without getting eaten by the industry behemoths that have almost every advantage at their side. Marketing is one of the areas where established businesses have an edge, with deep pockets to reach into for branding, advertising, and sales.</div>

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Software Marketing Survival Guide: Tip #6 - How to Build a Software Community - 0 views

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shared by clarence Mathers on 30 Aug 12 - No Cached

clarence Mathers on 30 Aug 12

From a B2B marketing standpoint, the value of a well-established software community is priceless. It's a dynamic venue for generating feedback, bringing users and prospects together, growing software/IT leads database, and promoting your brand. If you're wondering how you can build one for your own product, take a look at the following guidelines.

<div class="cArrow"> </div><div class="cContentInner">From a B2B marketing standpoint, the value of a well-established software community is priceless. It's a dynamic venue for generating feedback, bringing users and prospects together, growing software/IT leads database, and promoting your brand. If you're wondering how you can build one for your own product, take a look at the following guidelines.</div>

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Software Marketing Survival Guide: Tip #7 - Avoid These Email Marketing Tripwires - 0 views

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shared by clarence Mathers on 30 Aug 12 - No Cached

clarence Mathers on 30 Aug 12

According to a recent study, inbox placement rates (IRPs), a key metric in email deliverability, have decreased to 76.5% in 2011. Return Path, an email certification company, attributes this decline to tighter screening measures by ISPs and an increase in the number of companies engaged in email marketing.

<div class="cArrow"> </div><div class="cContentInner">According to a recent study, inbox placement rates (IRPs), a key metric in email deliverability, have decreased to 76.5% in 2011. Return Path, an email certification company, attributes this decline to tighter screening measures by ISPs and an increase in the number of companies engaged in email marketing.</div>

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Six Ways to Develop B2B Email Content that Actually Get Shared - 0 views

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shared by clarence Mathers on 31 Aug 12 - No Cached

clarence Mathers on 31 Aug 12

Getting recipients like those in your C-level executive email list to read your messages is already an achievement in itself, but what about having them click those share buttons at the bottom of your emails? This would really be reason enough to give yourself a pad on the back.

<div class="cArrow"> </div><div class="cContentInner">Getting recipients like those in your C-level executive email list to read your messages is already an achievement in itself, but what about having them click those share buttons at the bottom of your emails? This would really be reason enough to give yourself a pad on the back.</div>

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How to Create an Effective Elevator Pitch for Your Email Marketing and Win More C-level... - 0 views

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shared by clarence Mathers on 31 Aug 12 - No Cached

clarence Mathers on 31 Aug 12

You're in an elevator with a very important company executive, and you're about make a proposal on which the fate of your business rests. The official seems to be in a hurry and, to make matters worse, he's getting off on the next floor.

<div class="cArrow"> </div><div class="cContentInner">You're in an elevator with a very important company executive, and you're about make a proposal on which the fate of your business rests. The official seems to be in a hurry and, to make matters worse, he's getting off on the next floor.</div>

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The Four Areas in Your B2B Email Campaigns Where Twitter Proves Its Worth - 0 views

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sales leads database contact list email

shared by clarence Mathers on 31 Aug 12 - No Cached

clarence Mathers on 31 Aug 12

A couple of blog posts ago, we saw how LinkedIn could be effectively combined with your email marketing in growing B2B lists, broadcasting content, and becoming a thought leader in your niche. Today, we'll take a look at another extremely powerful social media tool you can use to enhance your B2B email marketing campaign's effectiveness.

<div class="cArrow"> </div><div class="cContentInner">A couple of blog posts ago, we saw how LinkedIn could be effectively combined with your email marketing in growing B2B lists, broadcasting content, and becoming a thought leader in your niche. Today, we'll take a look at another extremely powerful social media tool you can use to enhance your B2B email marketing campaign's effectiveness.</div>

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How to - FAIL at List Buying - 0 views

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shared by Diane Tillman on 29 Aug 12 - No Cached

clarence Mathers on 29 Aug 12

Many companies buy b usiness lists as a way of keeping their sales engine running. Through buying business lists , they can get the leads they need in order to make their campaign succeed. But for a marketer that doesn't want to succeed, then here are some tips on how you can FAIL at buying business lists.

<div class="cArrow"> </div><div class="cContentInner">Many companies buy b usiness lists as a way of keeping their sales engine running. Through buying business lists , they can get the leads they need in order to make their campaign succeed. But for a marketer that doesn't want to succeed, then here are some tips on how you can FAIL at buying business lists.</div>

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Angela Vargas on 03 Sep 12

Through buying business lists, they can get the leads they need in order to make their campaign succeed. But for a marketer that doesn't want to succeed, then here are some tips on how you can FAIL at buying business lists.

<div class="cArrow"> </div><div class="cContentInner">Through buying business lists, they can get the leads they need in order to make their campaign succeed. But for a marketer that doesn't want to succeed, then here are some tips on how you can FAIL at buying business lists.</div>

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Diane Tillman on 03 Sep 12

But for a marketer that doesn't want to succeed, then here are some tips on how you can FAIL at buying business lists.

<div class="cArrow"> </div><div class="cContentInner">But for a marketer that doesn't want to succeed, then here are some tips on how you can FAIL at buying business lists.</div>

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Small Business Marketing Tips: Turning Offline Readers into Email Subscribers - 0 views

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shared by clarence Mathers on 29 Aug 12 - No Cached

clarence Mathers on 29 Aug 12

Small businesses are now integrating print and electronic media in their marketing campaigns. Aside from reaching a broader audience, this approach allows us to direct our prospects from one media form to another. Readers of offline marketing materials such as direct mail, brochures, advertisements, etc.

<div class="cArrow"> </div><div class="cContentInner">Small businesses are now integrating print and electronic media in their marketing campaigns. Aside from reaching a broader audience, this approach allows us to direct our prospects from one media form to another. Readers of offline marketing materials such as direct mail, brochures, advertisements, etc.</div>

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Some Practical Tips on Consistency in Small Business Email Marketing - 0 views

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shared by clarence Mathers on 29 Aug 12 - No Cached

clarence Mathers on 29 Aug 12

As human beings, we all have a natural tendency to favor something that is consistent. In fact this desire is so great that we tend to look for consistency everywhere we can. As a marketer, you can use the power of consistency to your advantage.

<div class="cArrow"> </div><div class="cContentInner">As human beings, we all have a natural tendency to favor something that is consistent. In fact this desire is so great that we tend to look for consistency everywhere we can. As a marketer, you can use the power of consistency to your advantage.</div>

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Software Marketing Survival Guide: Tip #1 - Thinking About Your Budget - 0 views

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shared by Diane Tillman on 30 Aug 12 - No Cached

clarence Mathers on 30 Aug 12

On average, a software company's marketing budget is around 10% of gross sales. Of course, other IT firms incur or set marketing costs above or below this level. But, regardless of how large or small a marketing budget you set aside, it's how wisely you spend each marketing dollar that matters.

<div class="cArrow"> </div><div class="cContentInner">On average, a software company's marketing budget is around 10% of gross sales. Of course, other IT firms incur or set marketing costs above or below this level. But, regardless of how large or small a marketing budget you set aside, it's how wisely you spend each marketing dollar that matters.</div>

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Diane Tillman on 03 Sep 12

On average, a software company's marketing budget is around 10% of gross sales. Of course, other IT firms incur or set marketing costs above or below this level. But, regardless of how large or small a marketing budget you set aside, it's how wisely you spend each marketing dollar that matters.

<div class="cArrow"> </div><div class="cContentInner">On average, a software company's marketing budget is around 10% of gross sales. Of course, other IT firms incur or set marketing costs above or below this level. But, regardless of how large or small a marketing budget you set aside, it's how wisely you spend each marketing dollar that matters.</div>

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Software Marketing Survival Guide: Tip #2 - Reaching Prospects Worldwide with Your Site - 0 views

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shared by Diane Tillman on 30 Aug 12 - No Cached

clarence Mathers on 30 Aug 12

Your web pages are only a tiny speck in an ocean of at least 8.3 billion pages in the World Wide Web, all competing for the time and interest of about 2.3 billion Internet users across the globe. With websites at quite a premium, it's no surprise why SEO is such an important tool in getting noticed.

<div class="cArrow"> </div><div class="cContentInner">Your web pages are only a tiny speck in an ocean of at least 8.3 billion pages in the World Wide Web, all competing for the time and interest of about 2.3 billion Internet users across the globe. With websites at quite a premium, it's no surprise why SEO is such an important tool in getting noticed.</div>

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Diane Tillman on 03 Sep 12

Your web pages are only a tiny speck in an ocean of at least 8.3 billion pages in the World Wide Web, all competing for the time and interest of about 2.3 billion Internet users across the globe.

<div class="cArrow"> </div><div class="cContentInner">Your web pages are only a tiny speck in an ocean of at least 8.3 billion pages in the World Wide Web, all competing for the time and interest of about 2.3 billion Internet users across the globe.</div>

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Software Marketing Survival Guide: Tip #3 - Web Copy, Content, and Common Sense - 0 views

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shared by Diane Tillman on 30 Aug 12 - No Cached

clarence Mathers on 30 Aug 12

Studies on web use show that the average site visitor reads only about 20% of the text on a web page. This clearly underlines the need to make every word or phrase in your web pages count. How can we make sure that our prospects get what they need, join our business list, or buy our products through our site?

<div class="cArrow"> </div><div class="cContentInner">Studies on web use show that the average site visitor reads only about 20% of the text on a web page. This clearly underlines the need to make every word or phrase in your web pages count. How can we make sure that our prospects get what they need, join our business list, or buy our products through our site?</div>

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Diane Tillman on 03 Sep 12

Studies on web use show that the average site visitor reads only about 20% of the text on a web page. This clearly underlines the need to make every word or phrase in your web pages count. How can we make sure that our prospects get what they need, join our business list, or buy our products through our site? This blog post should help us answer this question.

<div class="cArrow"> </div><div class="cContentInner">Studies on web use show that the average site visitor reads only about 20% of the text on a web page. This clearly underlines the need to make every word or phrase in your web pages count. How can we make sure that our prospects get what they need, join our business list, or buy our products through our site? This blog post should help us answer this question.</div>

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How to Segment Your B2B Mailing Lists According to Buyer Personas - 0 views

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sales leads database contact list email

shared by clarence Mathers on 31 Aug 12 - No Cached

clarence Mathers on 31 Aug 12

Before the terms "targeted" and "content" became inseparable in B2B marketing speak, marketing databases like executive mailing lists were typically segmented according to crude criteria like demographics and company profile only. Today, these segmentation methods are no longer up to the task of facilitating laser-precise content mapping with email and other marketing activities.

<div class="cArrow"> </div><div class="cContentInner">Before the terms "targeted" and "content" became inseparable in B2B marketing speak, marketing databases like executive mailing lists were typically segmented according to crude criteria like demographics and company profile only. Today, these segmentation methods are no longer up to the task of facilitating laser-precise content mapping with email and other marketing activities.</div>

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How to Plan and Run an Effective A/B Split Test for Your B2B Email Campaign in 10 Easy ... - 0 views

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sales leads database contact list email

shared by clarence Mathers on 03 Sep 12 - No Cached

clarence Mathers on 03 Sep 12

Good email marketers test; great email marketers test, test, and test again. Consistent and regular testing enables you to find which aspects (content, schedule, B2B email list, etc.) of your campaign need fixing or improvement and allows you to see which strategies work before implementation.

<div class="cArrow"> </div><div class="cContentInner">Good email marketers test; great email marketers test, test, and test again. Consistent and regular testing enables you to find which aspects (content, schedule, B2B email list, etc.) of your campaign need fixing or improvement and allows you to see which strategies work before implementation.</div>

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Five Serious Reasons Why Using Humor in Your B2B Email Campaign is a Good Idea - 0 views

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sales leads database contact list email

shared by clarence Mathers on 03 Sep 12 - No Cached

clarence Mathers on 03 Sep 12

B2B email marketers should seriously consider applying a touch of comedy in their campaigns. Certainly, the business world has room for a little bit of laughter brought on by a well-timed email every now and then.

<div class="cArrow"> </div><div class="cContentInner">B2B email marketers should seriously consider applying a touch of comedy in their campaigns. Certainly, the business world has room for a little bit of laughter brought on by a well-timed email every now and then.</div>

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Top 8 Tips on Optimizing B2B Landing Pages You Can't Afford to Ignore - 0 views

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shared by clarence Mathers on 04 Sep 12 - No Cached

clarence Mathers on 04 Sep 12

In B2B email marketing, emails begin the conversation; landing pages start the conversion. As such, a landing page is the continuation of your email message and is where the call-to-action is (or isn't) taken in its entirety.

<div class="cArrow"> </div><div class="cContentInner">In B2B email marketing, emails begin the conversation; landing pages start the conversion. As such, a landing page is the continuation of your email message and is where the call-to-action is (or isn't) taken in its entirety.</div>

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Six Practical Tips on Leveraging Videos in B2B Email Marketing for Startups - 0 views

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shared by clarence Mathers on 04 Sep 12 - No Cached

clarence Mathers on 04 Sep 12

In an article posted on Forbes Online titled "For Startups: Video Rules, Text Drools," Mark Evans makes a compelling case that startups stand to benefit more from video advertising/promotion compared to text-heavy forms of marketing communications.

<div class="cArrow"> </div><div class="cContentInner">In an article posted on Forbes Online titled "For Startups: Video Rules, Text Drools," Mark Evans makes a compelling case that startups stand to benefit more from video advertising/promotion compared to text-heavy forms of marketing communications.</div>

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Group items tagged

The Five Strangest Myths About B2B Email Marketing of 2012 - Busted - 0 views

Six Best-Kept Secrets in Nurturing B2B Leads for IT Sales & Marketing - 0 views

Six Smart Ways to Cut B2B Email Lists into Precise Segments for Targeted Campaigns - 0 views

Five B2B Content Marketing Tips for the Savvy Start-up - 0 views

Software Marketing Survival Guide: Tip #6 - How to Build a Software Community - 0 views

Software Marketing Survival Guide: Tip #7 - Avoid These Email Marketing Tripwires - 0 views

Six Ways to Develop B2B Email Content that Actually Get Shared - 0 views

How to Create an Effective Elevator Pitch for Your Email Marketing and Win More C-level... - 0 views

The Four Areas in Your B2B Email Campaigns Where Twitter Proves Its Worth - 0 views

How to - FAIL at List Buying - 0 views

Small Business Marketing Tips: Turning Offline Readers into Email Subscribers - 0 views

Some Practical Tips on Consistency in Small Business Email Marketing - 0 views

Software Marketing Survival Guide: Tip #1 - Thinking About Your Budget - 0 views

Software Marketing Survival Guide: Tip #2 - Reaching Prospects Worldwide with Your Site - 0 views

Software Marketing Survival Guide: Tip #3 - Web Copy, Content, and Common Sense - 0 views

How to Segment Your B2B Mailing Lists According to Buyer Personas - 0 views

How to Plan and Run an Effective A/B Split Test for Your B2B Email Campaign in 10 Easy ... - 0 views

Five Serious Reasons Why Using Humor in Your B2B Email Campaign is a Good Idea - 0 views

Top 8 Tips on Optimizing B2B Landing Pages You Can't Afford to Ignore - 0 views

Six Practical Tips on Leveraging Videos in B2B Email Marketing for Startups - 0 views

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