The term “enhancing underwear” might summon images of go-go-gadget pants that help you run faster and jump higher, but it actually refers to a new breed of briefs that promise you a bigger bulge. Push-up bras and “butt-lifters” have long been a staple of women’s lingerie aisles, but genital scaffolding has now spread to menswear. Featured in the V&A exhibition, the “Wonderjock” is the work of Australian company AussieBum and aims to do for men’s bits what the Wonderbra did for women’s busts – hoisting them up and thrusting them out.
Contents contributed and discussions participated by al_semenchenko
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