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The term “enhancing underwear” might summon images of go-go-gadget pants that help you run faster and jump higher, but it actually refers to a new breed of briefs that promise you a bigger bulge. Push-up bras and “butt-lifters” have long been a staple of women’s lingerie aisles, but genital scaffolding has now spread to menswear. Featured in the V&A exhibition, the “Wonderjock” is the work of Australian company AussieBum and aims to do for men’s bits what the Wonderbra did for women’s busts – hoisting them up and thrusting them out.

US army researchers have developed smart underwear, with sensors secreted inside elastic waistbands that track heart rate, body temperature and perspiration, and beam the stats back to a central monitor. This “wear-and-forget” sensory system is also designed for stressful training situations, identifying which soldiers remain more balanced, so they can be picked for the harder missions.

Underwear is already a common place for smuggling drugs of the illegal variety, but a recent pharmaceutical innovation could soon make putting pills in your pants a legitimate activity. Swiss textile giant Schoeller has developed a fabric that administers drugs to the surface of your skin over time, and thinks the best place to put it is in your undies – as those are the garments you’re least likely to forget to put on.