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Maria Gurova

The Future of Advertising Hinges on Understanding Identity | Adweek - 0 views

  • . The future of identity lies in digitizing the physical world, and the context in which we collect data about identity needs to become transparent.
  • Will consumers understand that better identity data equals higher-quality messaging to them throughout their lives? Context will allow us to exchange value better and build deeper networks in physical world data collection.
  • We need better systems to understand and provide access to individuals’ identity by service and by object
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  • How do we get the right message to the right user to maximize the value to the consumer? In doing so, we can minimize waste and theoretically deliver a much more accurate and compelling experience
  • The Internet of Things phenomenon is in the early days of posing the question: Can we, or should we, bring the intelligence and efficiency of the Internet to everyday objects?
Oleg Batluk

Евгений Касперский: «Биометрика умрет, и это будет проблемой» | Хайтек - 0 views

  • кража личности
  • Биометрика как надежное средство идентификации умрет
  • нехватка специалистов по ИТ-безопасности
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  • технические университеты не выпускают достаточное количество таких кадров
  • в некоторых странах такие интернет-паспорта уже появились
  • Когда умрёт биометрика? Тогда, когда 3D-принтеры научатся печатать отпечатки пальцев, глаза, лицо
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    Biometrics is not effective tool to prevent identity theft
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