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Maria Gurova

Instagram to ramp up efforts to lure small businesses - FT.com - 1 views

www.ft.com/...44-11e5-846f-79b0e3d20eaf.html

Social Media social networks Economy monetization ad market maker movement entrepreneurship digital advertising one-click purchase buy now micro-moments Hyper Consumerism accessibility big data manipulation Technology advertising to kids

shared by Maria Gurova on 08 Feb 16 - No Cached
  • When we launched ads two years ago, ads were available in just eight countries. In September, we opened for business in around 200 countries
  • Facebook’s global sales team was beginning to push Instagram’s advertising to small businesses, providing them with the ability to target marketing at particular users
  • that international expansion was a priority, with 75 per cent of its more than 400m users based outside the US
  • ...7 more annotations...
  • it has said that its second-largest market outside its home country is Brazil, where it has about 29m users. On Monday, it announced that it has 9m users in Germany and has previously said that it has more than 14m users in the UK
  • Analysts only just started releasing their estimates last year, suggesting the app could generate between $1.2bn and $2bn in sales in 2016
  • Instagram’s monthly active user base could reach up to 520m by the end of 2016.
  • Instagram launched an advertising format that allowed marketers to include links to their products and websites. The so-called “carousel adverts” allow a brand to display several images at once and use a “learn more” button to lead consumers to its own sit
  • the company had no immediate plans to introduce a “Buy” button, similar to the one that Facebook has been trialling. Retailers want the group to introduce functions that will allow users to purchase products seen through the app
  • Instagram is attractive to advertisers partly because of its popularity with hard-to-reach teenagers.
  • A lobbying push by big technology groups, including Facebook, helped to water down the proposed ban. National governments will now be able to reduce the age at which personal data may be used to 13
  • Maria Gurova on 08 Feb 16
     
    Instagram is now focusing on leveraging more of the parent company resources to increase app's monetization through ad sales. Therefore making their ad features available on the international markets and focusing on the smaller companies and entrepreneurs 
Oleg Batluk

5 лучших изобретений недели | Хайтек - 0 views

hightech.fm/5_patents

CIS radiolocation hyper-consumerism Google patent family entertainment

shared by Oleg Batluk on 02 Mar 16 - No Cached
  • Google хочет использовать радиолокацию, чтобы усовершенствовать процесс поиска данных в интернете
  • Радары в данном случае используются для распознавания жестов и других физиологических данных пользователя.
  • Oleg Batluk on 02 Mar 16
     
    Google wants to use radiolocations to expand search with physiological consumer data
Oleg Batluk

MasterCard и Visa заменят пин-коды на селфи и интернет вещей | Хайтек - 1 views

hightech.fm/...visa_mastercard_new

CIS hyper-consumerism selfie internet of things visa ready biometric data

shared by Oleg Batluk on 02 Mar 16 - No Cached
  • сервис подтверждения платежей с помощью селфи в 15 странах
  • MasterCard Identity Check
  • биометрические данные — отпечаток пальца и распознавание черт лица.
  • ...3 more annotations...
  • Visa Ready
  • Первая демо-программа следит за уровнем бензина и подсказывает водителю, где находится ближайшая заправка
  • На заправке приложение рассчитывает стоимость бензина и предлагает оплатить его, не выходя из машины
  • Oleg Batluk on 02 Mar 16
     
    Entertainment and banking are merging to widen internet of things experience
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