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Alex Street

Too lame, not enough game: Why marketers are failing at gamification | The Drum - 0 views

www.thedrum.co.uk/...eters-are-failing-gamification

gamification

shared by Alex Street on 22 Aug 12 - No Cached
  • games are fun and motivating;
  • making our system more game-like will make it more fun and motivating”
  • 1) determine business objectives; 2) translate objectives into desired customer behavior; 3) assign points to desired behaviors; 4) assign (primarily extrinsic) rewards to points; 5) polish it off with some virtual trophies, a leaderboard and social media integration.
  • ...9 more annotations...
  • Rule #1: Games must be fun
  • Rule #2: Games must be motivating.
  • purpose, autonomy, and mastery
  • Gamifying a commercial system requires knowledge of not only the existing system but also the principles of game design.
  • involves combining storytelling, character development, game mechanics, aesthetics, virtual worlds, puzzles, adaptation and technology to create motivation, fun and prof
  • points and prizes
  • fun and engagement
  • exploring, socializing, achieving
  • players need a world to explore, a surprising story,
Alex Street

18 Marketing Objectives Addressed by Content Marketing | Nutlug Nuggets - 0 views

nutlug.wordpress.com/...addressed-by-content-marketing

bizdev

shared by Alex Street on 22 Aug 12 - No Cached
Alex Street

Lucy Zorina | LinkedIn - 0 views

www.linkedin.com/...1b2

mattel

shared by Alex Street on 21 Aug 12 - No Cached
  • multilingual Executive Member of the Marketing Society
Alex Street

Channel 4 centres Misfits promotion on online games | News | New Media Age - 0 views

www.nma.co.uk/...3019492.article

NMA channel4 misfits

shared by Alex Street on 20 Aug 12 - No Cached
  • new online game will be released after each episod
  • mashup of real and fake data,
  • Flash-based games
  • ...8 more annotations...
  • show has been scripted to spark online debate,
  • Jody Smith, Channel 4’s cross-platform commissione
  • online games are integral to the series
  • 4beauty
  • ecommerce opportunities,
  • Clerkenwell Films
  • digital agency Ker
  • Misfits promotion
Alex Street

FAQ - What is the Sadeh Algorithm? - 0 views

support.theactigraph.com/...sadeh-algorithm

sleep

shared by Alex Street on 16 Aug 12 - No Cached
  • Alex Street on 16 Aug 12
     
    " this algorithm determines a subject's sleep state by examining the ActiGraph activity over an 11 minute sliding window. For any given window, a "Sleep Score" (whether the person is asleep or not) can be determined by applying this formula. After selecting a sleep time (Time In Bed (TIB) and Time Out of Bed (TOB)) each minute of sleep data is analyzed this way"
Alex Street

Sleeping Like a Baby - About the Author - 0 views

www.tau.ac.il/...author.html

sleep

shared by Alex Street on 16 Aug 12 - No Cached
  • Alex Street on 16 Aug 12
     
    "e  Laboratory for Children's Sleep and Arousal Disorders.  Prof. Sadeh is also the father of 3 teenage sleepers."
Alex Street

FAQ - Where can I find documentation for the Sadeh and Cole Kripke algorithms? - 0 views

support.theactigraph.com/...n-sadeh-cole-kripke-algorithms

sleep

shared by Alex Street on 16 Aug 12 - No Cached
  • gorithms score individual epochs as either sleep or non-slee
  • Sadeh algorithm was derived from fundamental research performed by Avi Sade
  • Alex Street on 16 Aug 12
     
    "algorithm is primarily used for younger adolescents as most of the research was performed on children and young adults."
Alex Street

Sleep1Backup.qxd - 0 views

docs.google.com/viewer

sleep

shared by Alex Street on 16 Aug 12 - No Cached
Alex Street

The Constitution of the British Sleep Society - 0 views

www.sleeping.org.uk

sleep

shared by Alex Street on 16 Aug 12 - No Cached
  • im is to improve public health by promoting education and research into sleep
Alex Street

Playmobil's first ever app coming this year | Toy Industry | News by ToyNews - 0 views

www.toynews-online.biz/...irst-ever-app-coming-this-year

bizdev playmobil

shared by Alex Street on 15 Aug 12 - No Cached
  • iOS and Android device
  • free Playmobil Pirates app i
  • prolific mobile developer Gamelof
  • ...3 more annotations...
  • hallenged to build their own pirate camp
  • bringing Playmobil fans a new, totally immersive gaming experience."
  • Gonzague de Vallois, VP of publishing at Gameloft
Alex Street

THE BIG INTERVIEW: Wendy Hill, Senior Marketing Manager, Mattel | Toy Industry | Featur... - 0 views

www.toynews-online.biz/...enior-Marketing-Manager-Mattel

mattel bizdev

shared by Alex Street on 15 Aug 12 - No Cached
  • Wendy Hill, Senior Marketing Manager, Mattel
  • Fisher-Price growing by 14 per cent
  • lines for Octonauts and Thomas & Friends and the introduction of Dance Star Mickey, within Fisher-Price Friends
  • ...9 more annotations...
  • building a deeper emotional connection with mums for the brand.
  • keeping up with them and their expectations.
  • Joy of Learning
  • major retail initiative to boost the brand in-store.
  • pre-birth all the way up into pre-school
  • Fisher-Price Friends, the team has high hopes for new Disney serie
  • Mickey Mouse feature plush
  • Thomas & Friends
  • repositioning a
Alex Street

Turner Media Innovations - Digital - 0 views

www.turnermediainnovations.com/...digital-sales

turner bizdev

shared by Alex Street on 15 Aug 12 - No Cached
  • Alex Street on 15 Aug 12
     
    "Kate Trythall"
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