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Alex Street

3.2. Entertainment-Education - 0 views

www.knowledgebank.irri.org/...32-entertainment-education

donniechallenge

shared by Alex Street on 14 Jan 13 - No Cached
  • Entertainment-education is anchored on the idea that individuals learn behavior by observing role models, particularly in the mass media
  • Bandura’s (1977) social learning theory,
  • Imitation and influence are the expected outcomes of interventions.
  • ...9 more annotations...
  • process depends on the existence of role models
  • good models, bad models, and those who transition from bad to good
  • Entertainment-education draws on the fact that populations around the world are widely exposed to entertainment media content
  • heavy consumption of media messages suggests that the media, more than any other tool, can effectively persuade how people think, feel, and behav
  • Most entertainment programs, however, tend to dramatize anti-social messages such as aggression, violence, and sexual promiscuity. But as Miguel Sabido has shown, entertainment programs can be redirected to communicate positive messages that can help people solve their problems, instead of glorifying antisocia
  • Simplemente María, a 1969 Peruvian telenovela,
  • entral character was Maria, a maid who attended adult literacy classes in the evenin
  •  It inspired low-status women viewers to enroll in adult literacy classes and sewing classes, raising their perceived self-efficacy
  • AIDS, sex education, and family planning
Alex Street

Base CRM Review: The Straight Path to Masterful Lead Generation | Groovy Web Tools - 0 views

groovywebtools.com/...to-masterful-lead-generation-2

basecrm base sales

shared by Alex Street on 08 Jan 13 - No Cached
  • simple, tabbed, effective, and absolutely no-nonsense approach to presentation
  • “Pipeline worth”, “Deals won”, and “Deals lost”
  • Base CRM provides a special email address after you sign-up. Include this email address in the BCC box of your emails and all your emails are tracked
  • ...3 more annotations...
  • When your conversations lead to business, you’ll know.
  • “Reports” tab and you’ll see a single chart that displays “incoming lead activity”
  • filter results by “tags” that you create for projects or leads
Alex Street

Base CRM Review : Cloud app & Saas Reviews | Prevent Dataloss | Rated Cloud - 0 views

ratedcloud.com/base-crm-review

basecrm base sales

shared by Alex Street on 08 Jan 13 - No Cached
  • event stream,
  • status of sales, with data on the number of clients, deals,
  • potential income
  • ...3 more annotations...
  • importation options
  • outstanding contracts, potential deals, and client history
  • Base’s reporting and visualization functions
Alex Street

Intrasonics - News - 0 views

www.intrasonics.com/news.html

secondscreen digitalproductreview

shared by Alex Street on 12 Dec 12 - No Cached
  • access to exclusive content
  • inaudible codes embedded
  • unseen footage, revealing interviews with the stars, backstage pictures and teasers of explosive future storylines
  • ...5 more annotations...
  • Based on the US programme, Jersey Shore
  • controversial storylines,
  • commitment to offering our audiences innovative and high value-added service
  • 18-24 audience
  • MTV Spain launches second screen app
Alex Street

Gillette launches YouTube football channel | News | Marketing Week - 0 views

www.marketingweek.co.uk/...4003837.article

digitalproductreview gilettte

shared by Alex Street on 30 Nov 12 - No Cached
  • Additional features such as social gaming and integration of stats with video will be added as the [platform develops.
  • platform is part of P&G’s strategy of using innovative digital platforms as part of its global brand building activity.
  • building brands as trying to establish lifelong, one to one, in real time relationships
  • ...4 more annotations...
  • consumer interest in the content
  • establish a long-term relationship
  • build brand equity and business
  • Gillette Football Club, will be positioned as “The Best a Fan Can Get”,
Alex Street

Gillette inks deal with online football game | News | Marketing Week - 0 views

www.marketingweek.co.uk/...4004963.article

digitalproductreview gilettte

shared by Alex Street on 30 Nov 12 - No Cached
  • launch comes as rival Unilever-owned male grooming brand Lynx launches its first UK digital game. Players use their mouse to draw a line of attraction to catch a girl’s attention while dodging other men trying to do the same thing.
Alex Street

Gillette launches I AM PLAYR online gaming partnership | The Drum - 0 views

www.thedrum.com/...layr-online-gaming-partnership

digitalproductreview gilettte

shared by Alex Street on 30 Nov 12 - No Cached
  • site brings together all the goals and highlights from European football
  • bolstered by the ability to assume the life of a virtual footballer both on and off the pitch
  • ntermingling live action video with first person 3D gameplay the title allows players to experience life in top flight football, interlaced with a series of Gillette products.
  • ...4 more annotations...
  • Players will, in future, also be given the opportunity to become the ‘face of Gillette’ by acting as a virtual brand ambassador.
  • bringing men closer to their sporting passions
  • I AM PLAYR and help drive registrations to the Gillette Football Club,
  • range of exciting new in-game experiences planned for the very near future.”
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