Best content in Chunkideas

MARKETING SOCIETY AWARDS for EXCELLENCE 2012: Finance directors' award - Brand Republic... - 0 views

www.brandrepublic.com/...1135815

gaming gamemarketing drpepper

shared by Alex Street on 03 Sep 12 - No Cached

decided to create a game - 'The Pepperhood'
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25,700 sampling coupons to non-users
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Facebook/Nielsen study showing that brand communication exposure quadruples purchase intent from 2% to 8%
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...4 more annotations...
flash games, user-generated content, puzzles, quizzes and choose-your-own-adventure challenges.
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Merchandise and giveaways were used to incentivise participation
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classic problem of low budget in the very heavily advertised soft drinks secto
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ensure variety in gameplay, agency Zone worked with Dr Pepper t
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FAQ - What is the Sadeh Algorithm? - 0 views

support.theactigraph.com/...sadeh-algorithm

sleep

shared by Alex Street on 16 Aug 12 - No Cached

adeh algorithm
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Alex Street on 16 Aug 12

" this algorithm determines a subject's sleep state by examining the ActiGraph activity over an 11 minute sliding window. For any given window, a "Sleep Score" (whether the person is asleep or not) can be determined by applying this formula. After selecting a sleep time (Time In Bed (TIB) and Time Out of Bed (TOB)) each minute of sleep data is analyzed this way"

<div class="cArrow"> </div><div class="cContentInner">" this algorithm determines a subject's sleep state by examining the ActiGraph activity over an 11 minute sliding window. For any given window, a "Sleep Score" (whether the person is asleep or not) can be determined by applying this formula. After selecting a sleep time (Time In Bed (TIB) and Time Out of Bed (TOB)) each minute of sleep data is analyzed this way"</div>

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Digital Icons: Digital Fandom and Media Convergence « The Fan Studies Network - 0 views

fanstudies.wordpress.com/...fandom-and-media-convergence-3

fandom digitalfandomw xfactor

shared by Alex Street on 13 Jul 12 - No Cached

digital fandom
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community formation
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distinction between producers and consumers i
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...1 more annotation...
politics and hierarchies, of fan communities
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Alex Street on 13 Jul 12

analyze digital fandom

<div class="cArrow"> </div><div class="cContentInner">analyze digital fandom </div>

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Sweet Dreams: iPhone apps claim to measure sleep -- but do they work? - 0 views

www.vancouversun.com/...story.html

sleep

shared by Alex Street on 12 Jul 12 - No Cached

haven't seen any studies validating the ability to determine what stage of sleep you are in based on movement
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muscular paralysis when you are in REM sleep
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also don't move a lot when you are in deep sleep
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...3 more annotations...
also has a game to play in the morning to assess how awake you are
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Reggie White Sleep Disorders & Research Foundation also had education in mind when it developed an iPhone app.
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app is more to give people an idea whether or not they are at risk,"
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Alex Street on 12 Jul 12

Our app is more to give people an idea whether or not they are at risk,"

<div class="cArrow"> </div><div class="cContentInner">Our app is more to give people an idea whether or not they are at risk," </div>

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10 great Last.fm apps, hacks and mashups - Apps - 0 views

thenextweb.com/...last-fm-apps-hacks-and-mashups

xfactor music2.0

shared by Alex Street on 13 Jul 12 - No Cached

Tastebuds
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Music and love go hand-in-hand
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Listening Trends
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Approval of Projects - Channel 4 - Info - Commissioning - 0 views

www.channel4.com/...approval-of-project

channel4

shared by Alex Street on 13 Jul 12 - No Cached

either by Programme Finance Committee (PFC) or Business Approval Board (BAB).
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BAB meets fortnightly
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enior members of Commercial Affairs, Commissioning, Finance and Channel Management
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...1 more annotation...
C4 will not advance funds until PFC or BAB have green lit the project.
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The Adventures of Sherlock Holmes Summary - 0 views

www.shmoop.com/...summary.html

sherlock twittergames

shared by Alex Street on 28 Aug 12 - No Cached

The Red-Headed League
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ones, Merryweather, and Watson sit in the dark bank vault underneath the local City and Suburban Bank branch to wait for master thief John Clay
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ohn Clay – he has the same acid scar and pierced ears that Holmes observed on Spaulding
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...7 more annotations...
flagstone in the floor of the vault lifts up,
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tunneling project into the local bank.
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Watson gets a telegram one morning, asking him to meet Holmes at the train station for an adventure
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McCarthy was killed by a blow to the back of the head while standing next to Boscombe Pool
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Inspector Lestrade
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Turner was a robber back in Australia,
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blackmailing Turner for years
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Sky Channel Profiles - Entertainment - 0 views

www.skymedia.co.uk/...channel-profilesent.aspx

topmodel sky

shared by Alex Street on 29 Oct 12 - No Cached

Sky Living 100% 33% 67% 28% 9% 19% 42% 13% 29% 19% Sky Living Loves 100% 33% 67% 30% 9% 21% 34% 12% 22% 24%
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Alex Street on 29 Oct 12

"Sky Living 100% 33% 67% 28% 9% 19% 42% 13% 29% 19% Sky Living Loves 100% 33% 67% 30% 9% 21% 34% 12% 22% 24%"

<div class="cArrow"> </div><div class="cContentInner">"Sky Living 100% 33% 67% 28% 9% 19% 42% 13% 29% 19% Sky Living Loves 100% 33% 67% 30% 9% 21% 34% 12% 22% 24%"</div>

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"Sons of Anarchy" launches interactive shopping app for fans - Mobile Commerce Daily - ... - 0 views

www.mobilecommercedaily.com/eractive-shopping-app-for-fans

sonsofanarchy multiplatformcontent multiplatform secondscreen

shared by Alex Street on 14 Nov 12 - No Cached

IMG World - IMG SPORTS MEDIA WINS CHANNEL 4 RACING CONTRACT - 0 views

www.imgworld.com/...channel-4-racing-contract.aspx

horseracing

shared by Alex Street on 29 Oct 12 - No Cached

IMG Sports Medi
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The digital propositions for Channel 4’s horse racing coverage formed an important part of the tender process and Channel 4 and IMG Sports Media will relaunch channel4.com/racing and build new presences on other digital platforms.
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