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Push strategy

Pull Strategy

Push-Pull in Social Media

App of the week Denso Free, from the Apple App Store Denso is a couch potato's dream. It is an easy way to discover and organise interesting Web videos. It works like Instapaper, except that instead of saving text, you are saving videos for future viewing. Sadly, the app will not work with YouTube videos, but it works with many other sources. It has compiled a list of videos to help you find topics that interest you. You can also watch, share and comment on videos shared by your friends on Facebook and Twitter. This is a universal app for both the iPhone and iPad but, as with most apps which handle video, it looks best on the iPad. Perhaps the best thing about this app is that it was made in Singapore.

I've seen some evidence that learners are more likely to complete mobile learning courses (like the ones created with mLearning Studio) than traditional online courses. I assume this is because it is more convenient and thereby more enjoyable, removing the tedious barrier of having to sit in one place to get it done. Also, learners can do smaller chunks when they have time: waiting in line at the grocery store, at a restaurant, and on and on (think of all of the places we now compulsively pull out our mobile device while we wait).

Organizing in Evernote

Access Information Anywhere, No Thumb Drive Necessary As a student, you’re all over the place: in class on your mobile device, at the gym, in your dorm room, at the library, etc. With Evernote, files, notes and documents are available to you everywhere – on your phone, your desktop, and anywhere you have an internet connection. That means that if you’re working in a computer lab, all your research is there. If you lost your thumb drive before your presentation, you can pull up your PowerPoint from a friend’s laptop. Having everywhere access to your Evernote account also means you can make great use of the in-between time we all tend to have. Whether you’re waiting for the bus, or for class to start, you can make quick edits to anything you’re working on. Evernote puts everything in one place, and makes it easy to find exactly what you’re looking for, no matter where you are. If you’re doing research, alone or in a group, Evernote saves time and helps keep you organized.