The startup was initially funded by Spring Singapore for $50,000 and it recently raised US$500,000 in seed funding in September. It has received backing from big names in the global technology scene. Joichi Ito from venture fund Neoteny Labs, who's also chief executive of Creative Commons and an early investor and board member of Twitter, and Batara Eto, who is co-founder and former chief technology officer of Mixi, Japan's largest social network, have joined foound's board of directors and advisory board respectively.