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Here's what they learned, based on users' feedback, preferences and complaints: Touchable areas are often too small, too close, not easy enough to discern.

iPad users dislike typing on the touchpad.

The Web browser has its limits.

Frito-Lay decided to launch a multi stage campaign which would entice people to become fans on their new Facebook page. They did this so effectively that they set a Guiness World Record for the most fans on Facebook in 24hours!

fter a live cooking demonstration in New York Times Square created media buzz, customers were given free bags of chips if they registered on a special product giveaway site and liked the page.

Want to write apps for OSX, the iPhone or the iPad? You can learn JavaScript and use a frameworks like PhoneGap or Titanium. Or you can learn the official language of Apple operating systems:  Objective-C. The debate over whether to build mobile apps in JavaScript or Objective-C is beyond the scope of this blog post. But if you want to learn Objective-C, these resources will get you started.

Many companies have social media presence on sites such as Twitter and Facebook and create mobile applications but have not set up the infrastructure to deliver the same level of customer support as their more traditional communication channels

The report noted a "huge rise" in the number of customers who now use social networking sites and mobile commerce for business transactions, and said customer service in those areas was often isolated and not keeping pace

It is important for companies to fully embrace these newer channels by taking the lead in not only addressing the marketing aspects, but also in developing integrated support to ensure customers receive consistent treatment and quality problem-resolution over their social media and m-commerce communication channels.

Is location-based marketing a no-brainer now Foursquare has 10m users? Brian Solis certainly thinks so. In this piece, our favourite dapper guru investigates the data Foursquare released to celebrate reaching 10m users. A couple of choice quotes: “Services such as Foursquare bring the Yellow Pages alive”.

Historypin is a non-profit website and mobile app aimed at sparking inter-generational conversation and interest in history. The concept is simple: It uses Google Maps to “pin” old photographs to their location.

Using Bboogle, course instructors provide links within their CMS course sites to content they create in the @u environment. Google Docs - Share documents including spreadsheets, presentation slides, Google forms, and other file types, with students. Google Calendars - Share information including assignment due dates, test dates, class syllabus, and project deadlines on a class calendar that automatically appears in the individual electronic calendars of every student in a class. Google Sites - Share a course site that brings together all classroom materials including docs, calendars, photos, videos, attachments, and message blogs that can be presented to students either for viewing or co-authoring.

Mobile devices have some unique affordances: They offer location-sensors (e.g., GPS, RFID, WLAN) and they can deliver multimedia content that is time- and place-relevant. Opportunities for embedded assessment can also be used to assess and fine-tune mlearning design.