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7 "Must Do" Social Media Fixes For Business | Joerg Weishaupt - 0 views

  • Be Proactive
  • Listen
  • .  People are now, more than ever, voicing their opinions online to thousands of people through social media channels like Twitter – and they expect companies to respond.
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  • What happens if the company ignores it, is ignorant to the noise or is choosing not to engage in social media?  That pile of complaints only grows bigger.  As social media continues to grow, this is a trend that will only continue to grow.  If a business wants to make social media a part of their marketing and outreach efforts, then it’s necessary to stop talking once in a while and start listening.
  • Participate
  • It’s better to be involved so that a business can provide solutions and answers to issues that arise as opposed to being absent and letting the negative posts run their course.  If a company makes a concerted effort to rectify issues in social media, then others will see that effort and reward the company with their attention, understanding and likely their loyalty.
  • Respond
  • A part of participation as mentioned above.  You must respond in all instances.  While it used to be easy for a company to ignore letter writing campaigns and angry words through snail mail, that’s something that can’t be done anymore.  A company cannot ignore damaging accusations, especially through online interactions.
  • Responding doesn’t have to mean immediately giving in to people who are complaining or making demands of you.
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How Offshore Company will Help Your Online Business - 0 views

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    Some people want to run merchant accounts, online gaming, or have a virtual office. Online offshore company is the latest development now a days and you find many are prefer this than going to an office.
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5 Big Tech Companies That Are Killing It On Facebook - 3 views

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    Useful look at some Facebook strategies of a few tech companies. Microsoft Xbox's strategy sounds more like ours.
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    Useful resource on leveraging on FB! Here is what I learnt from these companies use of FB: From Amazon: Converse with your audience From Dell: Provide useful how-tos From Samsung: Show specific uses of edtech From MS XBox: Provide teasers, trailers, previews, updates From YouTube: Share viral videos
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Non-US Self-Publisher? Tax Issues Don't Need to be Taxing - 1 views

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    To get a US Tax ID for ebook publishing for companies
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    1. Call the IRS at +1 267 941 1099 This is a direct line to the dedicated unit in Philadelphia that deals with foreign entities (that's you) who need an EIN. Press 2 on the computerized menu to get through to an operator. While I've heard it's possible to get your EIN through some embassies and consuls, that certainly doesn't apply to all of them and this number will work for everyone. Note: they won't take a call from anyone using a "speakerphone". If you are using Skype on your laptop, have a set of headphones plugged in before you call, to avoid an undignified scramble around your apartment. Finally, while there is an online facility for doing this, foreign entities can't use that. 2. Tell them you're applying for an EIN for a foreign entity. They may ask if you are a legal officer of the company or some such, I said that I was a sole proprietor, and the owner of the business, which satisfied them. 3. There's a 50% chance that they will tell you that you need Form SS-4 You do not want to go down this path, which requires form-filling, fees, delays, and somehow locating a fax machine. If this is what they tell you, politely end the call, and call them back. I only had to do this once, and then got someone a little more helpful. 4. Give your details They will ask for your name, mailing address, phone number, the name of your company, and the country it was incorporated. This will involve a lot of spelling and repetition, but make sure all the details are correct. 5. They will ask if this is for compliance with withholding Say "yes". 6. They will ask if this is for e-books Say "yes". 7. They will give you your EIN!!!
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    Nice finds on the iBook-related issues!
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Some advantages of LLC in Offshore - 0 views

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    Many company owners want to cut down the cost of reduction and running of the business. Its not easy since they have to keep up with tax filing, high cost of filing the returns and running the business.
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Using Facebook for marketing - 10 company examples and engagement tips > Smart Insights... - 0 views

  • Facebook explanation of the best way to engage brands Facebook Head of Brand Solutions, Chris Pan talks about: Fan pages as an authentic voice | Brand fan pages by fans | Content is king | What people want to hear vs. what you want to tell them | Facebook marketing solutions
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    View the video by Facebook's Head of Brand Solutions, Chris Pan on Facebook explanation of the best way to engage brands. It is how fan pages on Facebook acts as a voice of the company/organization, content we provide is important and what people wants. 
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How Not to Steal People's Content on the Web - 0 views

  • How to Cite Content in Social Media When you're sharing someone else's content in social media, the approach you take to give proper credit changes depending on the social network.
  • To Cite Someone's Content on Twitter: Simply include a "via @username" somewhere in the tweet. If you're retweeting someone's content but you edit their original tweet, be sure to change "RT" to "MT," which stands for "modified tweet."
  • To Cite Someone's Content on Facebook: Facebook makes it pretty easy to give credit when you're sharing someone else's content right from their own timeline -- they have a 'Share' button ready and waiting for you! If you're citing content from elsewhere on the web, but want to give attribution to another person or company -- like we did to Marketing Land below for breaking a news story -- you can find that person/company on Facebook and link to their Facebook Timeline in the status update.
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  • Finally, if you're sharing content from another source and they don't have a Facebook page (tsk tsk!), then the link to their piece of content will suffice.
  • To Cite Someone's Content on Google+: On Google+, it's customary to include the name of the person or company whose content you're citing in the text of your update, because you can then link to their Google+ profile, much like you would do on Facebook. Simply include a + or @ and their Google+ name -- they'll pre-populate just like they do on Facebook!
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    Found some ways on how we can establish an SOP on attributing content on social media. 
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Top 10 brand companies those who offshore their business - 0 views

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    You will be amaized that the worlds top brands are offshoring their business to increase revenue.
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Protect your smartphone - 0 views

  • If you have ever entertained that seemingly laughable thought of installing anti-virus software on your mobile phone, you are not alone.
  • A few months ago, Kaspersky Labs discovered two Trojan-SMS malware that masqueraded as media player apps for Android devices. Once installed, the malware can send premium SMSes costing US$6 ($7.70) each without the user's knowledge.
  • the money is still on computers, and cyber criminals follow the trail of money. The increasing number of people using smartphones is a factor, but not a big one yet. There are some banking services on mobile platforms, but the majority of consumers still use computers to access banking services
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  • According to Kaspersky, closed platforms (iPhone, BlackBerry and the old Symbian) are more secure while open platforms (Android, Windows Mobile 6 Series and the new Symbian) are less so. This, Kaspersky explains, is because the level of security is inversely proportionate to the ease with which developers can build apps on it.
  • "The more secure a system is, the harder it is for development - both for the good guys and the bad guys," he said.
  • security and ease of app development are two sides of the same coin that have to be finely balanced in order for a mobile platform to succeed.
  • iPhone users face exactly the same problems, but unfortunately, Apple has a very strict regulation on the apps industry, and the SDK it gives to software companies doesn't let us develop what we need. (Thanks to Apple's efforts policing the platform) iPhone users face maybe fewer virus problems, but the threat with confidential data is still there - and it only takes one threat. Android may face more viruses, but at the same time, there will also be more solutions from us and our competitors
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    Open source and Closed source mobile platform faces security issue. An open source platform may be more prone to malwares and viruses. Some factors we should consider in our context here in education to protecting confidential contents and issues while considering developing apps. for example we could risk all of our contacts information being stolen and end up being sold to some advertising spamming companies who spam you daily or watches your daily activities.
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    I used to think open source platform was very good for development but now you can have different view if you think like a hacker. It will take at least a year or more before mobile security catch up.
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Half of UK companies risk "corporate suicide" by banning Facebook and Twitter - Marketi... - 1 views

  • Facebook is such a popular application that is so widely used for personal and business uses, it makes no business sense to ban it. If companies do not address this they could be at the mercy of corporate suicide
  • Social networking is like food and drink to Generation Y workers, they are so used to communicating in a more open and collaborative way. Therefore, forward looking companies should be aiming to encourage social media activity amongst their employees rather than stifling it
    • Kartini Ishak
       
      I couldn't agree more with this final statement stating that social networking is vital to Gen Y workers. We communicate more openly and collaboratively through this medium. And it should be encouraged rather than being stopped.
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    Thanks Kartini! I strongly agree too. To add on to your point, I think for the Gen-Yers, social media tools also facilitate on-going collaboration by engaging the emotive power of relational bonds to help bring everyone onto the same page. I remember reading this in my Media Theories module: http://en.wikipedia.org/wiki/Agenda-setting_theory... hope you find it relevant! "Agenda-setting theory is the theory that the news media have a large influence on audiences by their choice of what stories to consider newsworthy and how much prominence and space to give them. Agenda-setting theory's main postulate is salience transfer. Salience transfer is the ability of the news media to transfer issues of importance from their news media agendas to public agendas. Through their day-by-day selection and display of the news, editors and news directors focus our attention and influence our perceptions of what are the most important issues of the day. This ability to influence the salience of topics on the public agenda has come to be called the agenda setting role of the news media."
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Customer Support Can't Keep Up With Rise of Social Media | PCWorld Business Center - 0 views

  • Many companies have social media presence on sites such as Twitter and Facebook and create mobile applications but have not set up the infrastructure to deliver the same level of customer support as their more traditional communication channels
  • The report noted a "huge rise" in the number of customers who now use social networking sites and mobile commerce for business transactions, and said customer service in those areas was often isolated and not keeping pace
  • It is important for companies to fully embrace these newer channels by taking the lead in not only addressing the marketing aspects, but also in developing integrated support to ensure customers receive consistent treatment and quality problem-resolution over their social media and m-commerce communication channels.
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  • Companies that expanded their social networking and mobile interaction could increase customer engagement, monitor feedback, generate sales, cut advertising costs and offer location based services
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    It's important to keep up. 
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Singaporean-Finnish Startup Nonstop Games Raises $2.9M For Core Gaming On iOS, Android ... - 1 views

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    A perspective on not using HTML5 for game devt by a Finnish-Singapore company.
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Air Sketch Free for iPad on the iTunes App Store - 1 views

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    Another app from the same company who created Air projector. This app allows you to sketch on your iPad and project wirelessly to the projector.
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Twitter Music - 0 views

  • The app, to be called Twitter Music, could be released on iOS by the end of this month, according to a person familiar with the matter. Twitter Music suggests artists and songs to listen to based on a variety of signals, and is personalized based on which accounts a user follows on Twitter. Songs are streamed to the app via SoundCloud. Twitter Music, which is set to arrive in the wake of key competitor Facebook overhauling the music section of its News Feed, shows Twitter taking new steps into becoming a full-fledged media company. The app acknowledges the key role music has played in drawing new users to the service -- particularly younger, mainstream users. Pop stars have some of Twitter's most popular accounts, with followings in the tens of millions. The TwitterMusic account has 2.3 million followers -- not a bad perch from which to launch an eponymous app
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    Twitter Music will be coming very soon in April
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Many Voices of Sweden, via Twitter - NYTimes.com - 1 views

    • Rachel Tan
       
      Usually an experiment is run for the purpose of confirming/dis-confirming a hypothesis. In this case, what is the hypothesis?
  • The @Sweden program, known as Curators of Sweden, came about when the Swedish Institute and Visit Sweden, the government tourist agency, sought to develop a plan to present the country to the world on Twitter. They hired an advertising company, Volontaire.
    • Rachel Tan
       
      How would this experiment be determined as successful or not? I am asking this question in the context of the CeL article that we are writing/wrote.
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Control Google Earth like a Jedi with Leap Motion - 1 views

shared by Eveleen Er on 23 Apr 13 - No Cached
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  • Leap Motion – which is basically Kinect on steroids – is a tiny sensor that lets you control your Windows, Mac, or Linux PC with precise mid-air gestures. The company wants to launch with as much great software support as possible, and Google Earth is a big feather in that cap. With version 7.1 for desktops (available now) you can now use Leap to zoom through big cities, rustic boroughs, and Arctic tundra like you’re Obi Wan Kenobi.
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25 Tips to Social Media Success | Joerg Weishaupt - 0 views

  • Social media is win-win.
  • Everything you say can be used against you, especially if you offend someone.  Be on your best behavior and interact from a professional position, not a personal one.
  • Interact and maintain dialogue.  If someone messages you, reply – take part in open discussions. Take the time to show appreciate for all manner of feedback, whether it is positive or negative.
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  • Update your profile on a regular basis so your company information is current and regularly informative.
  • Customize your site and your landing page for your social media account if the site permit it.  Do what you can to stand out from those around you.
  • Maintain quality over quantity.  It helps to join multiple networks but keep yourself limited to just a few so as not to get overwhelmed by updates.
  • Find out who is following you and showing interest.  Compare that demographic to your marketing plan and see how effective your strategy is.
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Search & Social Media - A Decade of Stubborn Ignorance | Joerg Weishaupt - 0 views

  • Companies are STILL dragging their asses trying to decide if it’s worth the investment.  The longer they weight, the farther behind they’re going to get.
  • Businesses are still wrestling with the concept of integrating with social media, and it’s completely understandable.  Despite the many reports that can be found online, along with case studies that speak to the success of social media being used for business there are still a number of questions being raise
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The Memory Glasses: Google's AR-Amped Specs Reveal A Brave, Branded New World | Fast Co... - 0 views

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    Something that Ashley shared during our group meeting.
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A Guide To Seamless Website Redesign - Noupe - 0 views

  • Take a look at your web site and search for unnecessary details that could bore the client. Very often we see the description of some products that may seem appealing at first sight but in the end they lack important information that may persuade us to buy it. Redesigning your web site is something that you should do quite often in order to make it effective for a long period of time. Updating, always bringing something new to audience, using the latest technology instead of hard-coding, brings you the company you’ve always dreamt of. As Leonardo da Vinci said best “Simplicity is the ultimate sophistication”.
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    Very vital information to create/revamp/relayout/redesign a website. It's a rather long article but the 1st point basically sums up the importance of the key functions of building/having a website. 
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