Group items tagged

"Content is fire. Social media is gasoline."

1. Know Your Audience If you don't know who your audience is, how will you ever connect with them? Most brands have an understanding of their audience's demographics - age, gender, HHI, ethnicity. But you have to go beyond these statistics to get a better understanding of their interests, needs, mindsets, and behaviors to truly make a connection and become an important part of their lives. In addition to the standard methods of audience discovery - industry research, focus groups, and brand surveys - you can also use social media data to build audience personas. Social monitoring software, Facebook Custom Audience, social referrals to your website, and question-and-answer sites are just a few of the sources you can use to learn more about your audience.

2. Provide Value Your content must provide some type of value to your audience. That value could be education, increased productivity, entertainment, or cost savings. To the consumer, it shouldn't seem like marketing, even though we know it is by nature. It's providing long-term awareness and brand recall. It's making sure your brand is right there with the consumer at each step along their path to purchase so that when it comes time to make a decision, you're the first brand that comes to mind.

Appcelerator Titanium Mobile Platforms: iPhone and Android What you need to get started: Software installed from the site Feature set: 4/5 | Difficulty: 5/5 | Reach: 5/5 To use Appcelerator Titanium Mobile, you need to be familiar with Web languages like Python, HTML and Javascript. That said, you will not need to know specific programming languages typically required to develop apps for the iPhone and Android. All you do is build the app using Web languages, and Titanium does the rest. You will need to download the iPhone SDK (which is Mac-only) if you plan to make iPhone apps. This development platform doesn't come with any tutorials - you will have to rely on the goodwill of the community and learn how to use the tools through knowledge posted on forums. There are also paid services that provide support and automation during the app-making process. If you know how to wield the tools correctly, Titanium can offer more features than App Inventor for Android. But there are limitations to being a third-party development platform - the latest features in iOS and Android OS are not guaranteed to work here. Verdict: If you are open to teaching yourself app development as a hobby, the versatile Appcelerator Titanium Mobile is a great way to start. The faint of heart need not apply.

App Inventor lets you create apps by dragging and dropping "building blocks" embedded with code that work when you drag them onto a blank canvas. These blocks let you access virtually every function of an Android handset - from timestamps and touchscreen virtual buttons to the motion sensor and GPS.

The major difference, then, is the database. SafeAssign's library will include a scan of the Internet and weekly updates of the ProQuest ABI/Inform database of 2.6 million articles, as well as student and faculty submissions made Blackboard's network of users.

Barrie said Turnitin has a far larger advantage of scale: the Turnitin database includes 40 million student papers from 9,000 academic institutions in 90 countries.

SafeAssign asks students for permission to store their papers each time they submit one via Blackboard, which may mean that the catalog grows more slowly than Turnitin's average of 100,000 new papers each day.

iUI is a framework consisting of a JavaScript library, CSS, and images for developing advanced mobile webapps for iPhone and comparable/compatible devices.

iUI has the following features: Create Navigational Menus and iPhone-style interfaces from standard HTML Use or knowledge of JavaScript is not required to create modern mobile web pages Ability to handle phone orientation changes Provide a more "iPhone-like" experience in your Web apps

note that many apps will take between four and eight weeks to build, with the average being six weeks. With a full-time developer (40 hours per week) and a part-time designer (20 hours per week), the average man-hours per week is around 60. Six weeks multiplied by 60 hours per week equals 360 hours. Solid designers and developers will charge around $100 per hour, with top talent peaking at around $150 per hour and lower-end U.S.-based contractors charging around $65 per hour. Using the $100-per-hour rate yields a total of $36,000 (360 hours × $100 per hour). That number can quickly fluctuate: if your app took four weeks to build (240 hours) and the average was instead $75 per hour, the total would be $18,000 (240 hours × $75 per hour).

Note: For games, the number of total hours is much higher, and ranges between 700 and 2,000 hours. This equates to three to six months of work, depending on the number of developers working on the game simultaneously.

Daqri is a new service for creating augmented reality layers for your mobile devices. Daqri will enable users to create augmented reality products without writing any code.

Shortly after Google unveiled Swiffy, the Flash-to-HTML5 conversion tool designed for WebKit browsers, mobile app development firm appMobi launched a related utility called appFlash. This new tool takes advantage of Swiffy's capabilities, allowing mobile developers to convert app assets coded in Flash into native iOS applications.