The best and worst times to post on Facebook, Twitter | Marketing magazine - 0 views
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In a study of link performance for short URLs generated by the service and posted on Facebook, Twitter and Tumblr, 1pm–4pm on weekdays emerged as the most fruitful time to post a link on Facebook, while for Twitter 1pm–3pm was best.
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For both Facebook and Twitter, brands should avoid posting links after 8pm and before 8am, after 3pm on Fridays and on the weekends, or they run the risk of achieving low engagement on the post.
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Facebook traffic begins to rise at 9am, peeks mid-week between 1pm and 3pm and fades from 4pm. Links posted from 1pm to 4pm result in the highest average click throughs, with absolute peak performance coming at 3pm on Wednesday.