Some thoughts about how to approach developing a social media policy and what to include. I like the focus on the importance of culture. Sensible, not too paranoid or restrictive.
I like tracking my "dot" on the Klout graph, and looking at some of the analytics. However, I find that Klout seems to base its assessment of my "influence" on a very small number of specific tweets that I sent a very very long time ago. I am not convinced it offers an up to date view of the Twitter influence landscape.
"Being a fan or follower is not the same as being a member of a community. Membership delivers a whole higher degree of commitment. It also demands a whole other level of engagement from participants and, consequently, a deeper appreciation by the community leader of their responsibilities." What, therefore, can we learn from cults that can help us create more effective communities?
Fascinating stuff. Thanks for sharing. It's great to find an article with depth. I'm weary of empty buzz words like "community" and "engagement." Also, I'm grateful to be in higher-ed and not working for a toothpick manufacturer. We've already got a strong community to work with. ;)