Group items tagged

Some thoughts about how to approach developing a social media policy and what to include. I like the focus on the importance of culture. Sensible, not too paranoid or restrictive.

Not many .edus on this list, but there are some good examples here that can help in thinking about a social media policy.

"It's a finding that strikes at the foundation of many a social-media marketing philosophy: Tapping into peer-to-peer networks is a way for marketers to tell authentic, credible stories to consumers whose confidence in corporate CEOs, news outlets, government officials and industry analysts has taken a beating. But according to Edelman's latest Trust Barometer, the number of people who view their friends and peers as credible sources of information about a company dropped by almost half, from 45% to 25%, since 2008. "

via @mpnsmith

Facebook's plans to usurp Google and dominate search.

Interesting, digestible perspective on online engagement. Looks at members from lurkers to advocates with potential actions tied to each member type.

Michael's post on the use of social media in independent schools, as well as a link to this article in CASE Currents.

via dan crowley

via michael stoner @ #casesmc11

via adam miller (stanford) @ #casesmc11

via adam miller (stanford) @ #casesmc11