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"Being a fan or follower is not the same as being a member of a community. Membership delivers a whole higher degree of commitment. It also demands a whole other level of engagement from participants and, consequently, a deeper appreciation by the community leader of their responsibilities." What, therefore, can we learn from cults that can help us create more effective communities?

Fascinating stuff. Thanks for sharing. It's great to find an article with depth. I'm weary of empty buzz words like "community" and "engagement." Also, I'm grateful to be in higher-ed and not working for a toothpick manufacturer. We've already got a strong community to work with. ;)

Article explores the implications of how people use Facebook recommendations and links to find info on other sites. Will Facebook replace Google? Who knows, but speculation abounds.