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"Being a fan or follower is not the same as being a member of a community. Membership delivers a whole higher degree of commitment. It also demands a whole other level of engagement from participants and, consequently, a deeper appreciation by the community leader of their responsibilities." What, therefore, can we learn from cults that can help us create more effective communities?

Fascinating stuff. Thanks for sharing. It's great to find an article with depth. I'm weary of empty buzz words like "community" and "engagement." Also, I'm grateful to be in higher-ed and not working for a toothpick manufacturer. We've already got a strong community to work with. ;)

Interesting, digestible perspective on online engagement. Looks at members from lurkers to advocates with potential actions tied to each member type.

Some of these tips are pretty obvious ("Cultivate a Strong Community First." well: duh!), others not so much.

I'll confess: I'm big on owning your words, whether in person or online. So I find this discussion fascinating and persuasive. Not to mention nuanced.