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Michael Stoner

Social Media Today | A 4 Stage Model for Member Engagement - 0 views

socialmediatoday.com/...175470

community engagement challenges members community management

shared by Michael Stoner on 18 Feb 10 - Cached
  • Michael Stoner on 18 Feb 10
     
    Interesting, digestible perspective on online engagement. Looks at members from lurkers to advocates with potential actions tied to each member type.
Michael Stoner

In Building Communities, Marketers Can Learn From Cults - Forbes.com - 1 views

www.forbes.com/...cmo-network-douglas-atkin.html

community fan follower members

shared by Michael Stoner on 24 Feb 10 - No Cached
  • Michael Stoner on 24 Feb 10
     
    "Being a fan or follower is not the same as being a member of a community. Membership delivers a whole higher degree of commitment. It also demands a whole other level of engagement from participants and, consequently, a deeper appreciation by the community leader of their responsibilities." What, therefore, can we learn from cults that can help us create more effective communities?
  • molleesheehan on 11 May 10
     
    Fascinating stuff. Thanks for sharing. It's great to find an article with depth. I'm weary of empty buzz words like "community" and "engagement." Also, I'm grateful to be in higher-ed and not working for a toothpick manufacturer. We've already got a strong community to work with. ;)
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