I'll confess: I'm big on owning your words, whether in person or online. So I find this discussion fascinating and persuasive. Not to mention nuanced.

Some thoughts about how to approach developing a social media policy and what to include. I like the focus on the importance of culture. Sensible, not too paranoid or restrictive.

Some of these tips are pretty obvious ("Cultivate a Strong Community First." well: duh!), others not so much.

Article explores the implications of how people use Facebook recommendations and links to find info on other sites. Will Facebook replace Google? Who knows, but speculation abounds.

"Being a fan or follower is not the same as being a member of a community. Membership delivers a whole higher degree of commitment. It also demands a whole other level of engagement from participants and, consequently, a deeper appreciation by the community leader of their responsibilities." What, therefore, can we learn from cults that can help us create more effective communities?

Not many .edus on this list, but there are some good examples here that can help in thinking about a social media policy.

More coverage of Google vs Facebook.

Facebook's plans to usurp Google and dominate search.

"It's a finding that strikes at the foundation of many a social-media marketing philosophy: Tapping into peer-to-peer networks is a way for marketers to tell authentic, credible stories to consumers whose confidence in corporate CEOs, news outlets, government officials and industry analysts has taken a beating. But according to Edelman's latest Trust Barometer, the number of people who view their friends and peers as credible sources of information about a company dropped by almost half, from 45% to 25%, since 2008. "

Interesting, digestible perspective on online engagement. Looks at members from lurkers to advocates with potential actions tied to each member type.